Monday, June 27, 2011

Increase Sales with Bing Shopping's New 'Deals' Program

As part of GoDataFeed's ongoing commitment to keep retailer feeds current with the latest shopping channel marketing initiatives, it now supports Bing Shopping Deals, an optional program designed to increase sales with limited-time, discounted offers.

Bing Shopping will be launching its 'Deals' program in a few weeks and GoDataFeed merchants who wish to participate, are able to so by simply adding the deal specifications through their existing Bing Shopping feed.

What is a Deal?
A Deal is defined, by Bing Shopping, as an online offer that contains a "temporary reduction in price."

What Data is Needed for a Deal?
For merchants who want to take part in the optional Bing Shopping Deal offerings, required fields include Price with Discount and Date the Deal is Added. Optional fields include Deal Expiration, Deal Description, Promotional Code, Location and more.

Already Submitting to Bing Shopping?
All required and optional fields are included in GoDataFeed's Bing Shopping feed template, so merchants already submitting their feed to Bing Shopping, who wish to add 'deals,' component to their feed, simply need to add the deal data to their current source file and map that data to their existing Bing Shopping feed.
Important note:
Both the source file and Bing Shopping file names should remain unchanged to avoid feed acceptance issues.

Getting the Best Results
Deal attributes will only be displayed to help shoppers make better buying decisions. Merchants are highly discouraged from adding deal attributes to regularly priced offers, with no added relevance or reduction in price. Bing views this practice as 'abuse' that can diminish your brand and reputation, and may result in Bing taking, 'corrective measures,' including discarding offers that are not actual deals.

Not on Bing Yet?
While Bing Shopping has temporarily paused onboarding of new merchants, check back with them periodically, as they will be accepting new merchants. Learn more on Bing Shopping.

Short on Time?
We can create the new Bing Shopping feed for you!
Simply open a support ticket, approve the one-time $99 feed setup charge, and we will create and optimize your Bing Shopping Feed.

Need to Streamline Your Shopping Feed Campaigns?
We'll help you get started with 2 free shopping feed setups

Wednesday, June 22, 2011

GoDataFeed Helps You Maximize Shopping Channel Profitability

GoDataFeed's Actionable Intelligence helps you Make Smarter Campaign Decisions

How would you like to have an assistant whose only job is to monitor your shopping channel analytics? Want to receive an email each time a campaign needs optimizing or fails to meet your marketing goals?

GoDataFeed's Performance Alerts &Cost Reporting are tools designed exclusively to help you make more effective decisions and increase your campaign's profitability.

Performance Alerts scans your campaign metrics daily and automatically emails you anytimesomething significant happens with your analytics. For example, if your clicks drop suddenly, your click costs exceed a specific threshold or if certain products are going beyond their profitability margins.

How it Works? First, you decide what to look for. Then, simply setup an alert. GoDataFeed will automatically deliver you that intelligence so you can take action accordingly (sample Performance Alert below for a 10% decrease in clicks in one week)

Why Performance Alerts?
Reasons for an alert could vary from increased click costs, a sudden drop in clicks or conversions; variations that could derive from a number of reasons, including landing page issues, poorly categorized items, non-competitive pricing or a deactivated/unfunded account. You will easily be able to identify strengths and weaknesses before they become costly and unprofitable.

Metrics That Matter Once you receive an alert, you can take action to improve your campaign performance by either excluding products or modifying your campaigns (i.e. product title, categorization, pricing or shipping costs.) Plus, you can monitor all your campaigns performance and exclude or include products **directly** from your GoDataFeed account (Easily remove underperforming products in one place, just 'Exclude' products as in screenshot below)

Cost Reporting
is a module that captures real ad spend on select paid channels. Real feedback lets you gain even deeper insight into your campaigns by reflecting valuable metrics like Cost-of-Sale-Percentage (COS%), Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA) and Average Cost-per-Click (Avg. CPC). Cost reporting helps you make more informed campaign decisions. Plus, you can receive the information through Performance Alerts, giving you the intelligence you need, when you need it. GoDataFeed captures cost reporting for the most popular pay-per-click channels including NexTag,, Pronto, Become, PriceGrabber and Shopzilla (coming soon)-- and will be adding more channels.

How it Works?
Cost Reporting gives you a more complete picture of what's happening with your pay-per-click campaigns, making it easier to decide which products to exclude before they become unprofitable as well as which campaigns or bidding need adjusting. Simply activate Cost Reporting and receive these critical metrics through Performance Alerts (sample Cost Reporting metrics, like COS% 'Cost of Sale Percentage' )

Ready to Gain that Competitive Analytics Edge?
Simply Add Performance Alerts & Cost Reporting modules in four easy steps:
  1. Implement GoDataFeed’s Analytics
  2. Go to the ‘My Account’ > Manage Stores Section
  3. Choose the Store you want to Activate
  4. Choose the Analytics Add-On Modules
Upgrade Your Analytics Today and get these modules for only $25 monthly, each-- much less expensive than the cost of a hiring a shopping channel analytics assistant!

Still have questions about Performance Alerts or Cost Reporting? Contact GoDataFeed or 954-745-7998.

Tuesday, June 14, 2011

Amazon Product Ads' New Advertising Categories

If you're a Musical Instruments, Pet Supplies or Groceries and Gourmet merchant, you can now increase sales by advertising your products on Amazon Product Ads.

The Internet retailing industry has labeled Amazon Product Ads (APA) a "highest converting" CPC product advertising channel, due to it's highly targeted and relevant pay-per-click ads.

Merchants interested in listing on APA's Grocery and Gourmet category must obtain approval for this restricted category before they can list their products. To request approval, first sign up to Amazon Product Ads, then request approval to advertise in the Grocery & Gourmet category.

Musical Instruments and Pet Supplies are open to all sellers.

Listen to GoDataFeed & Amazon Product Ads' most recent Webinar 'Get in Front of Millions of Amazon Shoppers" to help you succeed

Learn more about Amazon Product Ads

Wednesday, June 8, 2011

Google Enforcing New Requirements - Is Your Google Feed Ready?

As of June 20th Google Product Search Merchants will have to provide unique identifiers for products in all categories except for apparel and one-of-a-kind items.

To determine if your data is ready, login to your Google Merchant account and check your 'Data Quality' to see if you currently have Unique Product Identifier warnings, and make adjustments as needed.

Warnings could turn into errors on June 20th and those products will not be displayed.

Apparel & Accessories - If your items fall into the Apparel & Accessories category, you will be exempt, although it is still encouraged to provide a Brand/Manufacturer and the Google Product Type to ensure proper placement. Apparel & Accessories includes these categories:
  • Clothing
  • Clothing Accessories
  • Costumes
  • Jewelry
  • Jewelry Accessories
  • Shoe Accessories
  • Shoes
  • Watch Accessories
  • Watches
  • Luggage & Bags ' Handbags

Exemptions - If your products are custom made or one-of-a-kind items, you will need to apply for an exemption from Google:

How to Validate your Google Feed
The best way to determine if you are in compliance with Google's new requirements is to use GoDataFeed's new Google feed template as the validation tools and field attributes are built-in to ensure compliance.

You will need two of the three items for your products:
1. ACCURATE Brand information (you can use Manufacturer)
2. ACCURATE Manufacturer Product Numbers (MPN) as assigned by the Manufacturer - and that they are assigned to the CORRECT products.
3. or ACCURATE UPC Codes as assigned by the Manufacturer - 12 to 14 digit codes (or ISBNs for books)
Google uses the above information to match your products against a standard database of products and will show their image, their title and descriptions. If the information you provide is inaccurate then it will show up incorrect in Google or may not get submitted at all.

Please note that in the weeks after June 20th, Google will begin disapproving feeds of merchants who have a significant percentage of items that do not include the correct unique identifiers.

Shipping and Tax Information Requirements- Google is also extending the previous June 6th deadline until September 1, to allow Merchants more time to modify their data. They are also permitting estimates for tax/shipping information. This rule applies to Google US, UK, France and Germany feeds.

Wednesday, June 1, 2011

Reminder: June Rate Card Changes for Several Top CSEs

What you need to know about Rate Card changes at Amazon Product Ads, Become, NexTag & Shopzilla

Plus Reminder: Google Enforcing Tax & Shipping Requirements June 6th

As a reminder, many of the top shopping channels are changing their rate cards- see below for details and links to their newest rate cards:

Amazon Product Ads
Amazon is increasing minimum bids in 36 categories, and decreasing it in 4, starting June 1st.

View Amazon Product Ads newest Rate Card

What do I need to do? They will automatically set bids to the new minimums on June 1, in Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Office, Sports, and Toys. **If you do not want your bids to be set automatically** login to Seller Central account and look for the title "Minimum Bids in 36 Categories are changing" at the top of any page to manage your bidding will be increasing rate card minimums starting June 15th.

View Become's newest Rate Card.

What do I need to do? No action required. The change will take place on June 15th.

Nextag will be making rate card changes starting June 1st in various categories including Clothing & Accessories, Shoes, Bed & Bath, Home Improvement, Appliances, Food & Wine, Prescription Drugs and more.

View NexTag's newest Rate Card

What do I need to do? No action required, changes will take place June 1; any bids already equal to or greater than minimum rates will not be impacted

Shopzilla will be increasing rate card bids in several categories starting June 1st, decreasing rates in Appliances & DVDs and leaving some rates unchanged.

View Shopzilla's newest Rate Card

What do I need to do? Shopzilla will automatically adjust CPC bids June 1st; CPC bids that are above the minimum bid will not be changed.

PS: Google Reminder
Starting June 6th, Google will require you to include tax and shipping information.

What do I need to do? This pricing data can be set through either your Google Merchant Center or item-level through your datafeed. **After June 6th, merchants not including accurate tax and shipping information may cause Google to disapprove their feeds**

Short on Time? We can create the updated Google Product Search feed for you!
Simply open a support ticket, approve the one-time $99 feed setup charge, and we will update and optimize your Google Feed. We will add your existing custom filters, categorization and rules to your new Google feed.

Shopping Engines & Product Data Feeds