Wednesday, December 28, 2011

Online Holiday Shopping Highlights for 2011

With 80 percent of shoppers agreeing to the statement "I prefer online rather than go to crowded stores during Thanksgiving weekend,' it's no surprise, that the web is taking over Black Friday sales. 

And, as predicted by Forrester* and comScore**, online holiday spending has increased 15 percent since the same time last year, reaching 32 Billion with two weeks still remaining in 2011. Shopping days include November 2nd through December 19th. 

Notable Holiday Highlights in 2011
  • Sales reached 32.6 Billion in December
  • Total sales increased 15% since 2010 
  • 18% increase in sales on Thanksgiving Day
  • 26% increase in sales on Black Friday 
  • 22 % increase in sales on Cyber Monday
  • 16% of shoppers bought through their mobile devices

Source: ComScore, Dec. 20, 2011

*Forrester, 2012 Online Holiday Shopping Highlights
**Heaviest Week in U.S. Online Holiday Shopping History Pushes Season-to-Date Total to $32 Billion, Up 15 Percent vs. Year Ago 
Shopping Engines & Product Data Feeds