tag:blogger.com,1999:blog-2899089614077949442024-03-05T21:23:53.140-05:00Shopping Engine MarketingShopping Channel News and Best eCommerce PracticesGoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comBlogger105125tag:blogger.com,1999:blog-289908961407794944.post-1805145187845521342012-02-03T10:22:00.003-05:002012-02-03T10:27:35.164-05:00GoDataFeed's New Blog<span style="font-family: Arial, Helvetica, sans-serif;">Happy Friday GoDataFeed Fans & Followers!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">We are glad to announce the launch of our spiffy new blog, which will now reside at <a href="http://www.godatafeed.com/blog/">http://www.godatafeed.com/blog/</a>. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">We look forward to bringing you all the latest datafeed optimization tips, shopping channel updates, ecommerce guides, </span><span style="font-family: Arial, Helvetica, sans-serif;">internet retail news and more... </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">You can also follow us on Twitter at @godatafeed</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-23309243548226542112012-01-30T11:52:00.000-05:002012-01-30T12:19:05.584-05:00Rev up Your Shopping Engines in 2012<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpoDQDOcY73YdXmcDVoXe9z-0eptZ2rIT55osykGmLkgaq84WTw6Fjw-bF80M3Zo6vOMbHOaaMBuz82GmCkG4cbCBhPBcQwkJlknvpoEQnJ-luSUtrPFF9U6_fDhHC21KLBV5cjVfRlY4v/s1600/gdflogo_medium.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="33" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpoDQDOcY73YdXmcDVoXe9z-0eptZ2rIT55osykGmLkgaq84WTw6Fjw-bF80M3Zo6vOMbHOaaMBuz82GmCkG4cbCBhPBcQwkJlknvpoEQnJ-luSUtrPFF9U6_fDhHC21KLBV5cjVfRlY4v/s200/gdflogo_medium.gif" width="200" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Here's to a prosperous 2012.<br /> </b></span><span style="font-family: Arial, Helvetica, sans-serif;"><br />This year, you'll target the right shoppers, attract more qualified traffic to your site and spend more time filling orders. GoDataFeed is here to help. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Looking back at the strong <a href="http://godatafeed.blogspot.com/2011/12/online-holiday-shopping-highlights-for.html"><span style="color: blue;">2011 holiday shopping season</span></a>, eCommerce saw 15% growth, totaling $32 Billion in sales and $1.25 Billion on Cyber Monday<i> alone</i>. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />To help you increase visibility among the growing number of savvy online shoppers, we offer you our <span style="line-height: 115%;"><a href="http://www.godatafeed.com/godatafeed-marketing-guide.pdf"><span style="color: blue;">2012 Shopping Channel Marketing Guide</span></a></span><span style="color: #0070c0; line-height: 115%;">. </span></span><br />
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<b style="font-family: Arial, Helvetica, sans-serif;">Download it now and: </b><br />
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<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGaGZTkq-KwRYbPK8m9UTwwwljb55YVhWkufJTpB7bQtDXgMAErLSigxh2Yh5f2htR-a8yDNpjubsIxO0P1OpNkR87pDRlm1O2zJ6iMrRuNIVqceGtZZJJrIPKsNzBfllRv7Z-YEhpAPWA/s1600/new_marketingGuide.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGaGZTkq-KwRYbPK8m9UTwwwljb55YVhWkufJTpB7bQtDXgMAErLSigxh2Yh5f2htR-a8yDNpjubsIxO0P1OpNkR87pDRlm1O2zJ6iMrRuNIVqceGtZZJJrIPKsNzBfllRv7Z-YEhpAPWA/s200/new_marketingGuide.gif" width="200" /></a>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Learn how to optimize your shopping feed campaigns </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Find out which comparison shopping channels are getting the most traffic </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">See our must-list free engines, marketplaces and pay-per-click channels </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Take advantage of introductory merchant promotions for various shopping channels</span></li>
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<b style="font-family: Arial, Helvetica, sans-serif;">Marketplaces</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaG_SHxd0QuB186v4E51C8hTTv3s6GGKkelOdEL9Tdczu1NBy84nCHxxb8i6nJadZLvjRhnIKZ3tx85r2-4XDaVaW8nYvnJW29KiG3VjwMMnRembiE2FqItW9xOORhyphenhyphenpcf0aMfdUQ0YRd-/s1600/HiRes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaG_SHxd0QuB186v4E51C8hTTv3s6GGKkelOdEL9Tdczu1NBy84nCHxxb8i6nJadZLvjRhnIKZ3tx85r2-4XDaVaW8nYvnJW29KiG3VjwMMnRembiE2FqItW9xOORhyphenhyphenpcf0aMfdUQ0YRd-/s1600/HiRes.jpg" /></a><span style="font-family: Arial, Helvetica, sans-serif;">Looking to List Your Products on Amazon, America's largest online retailer?</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Request the GoDataFeed <i>Amazon ProMerchant Add-on Module. </i>We will customize your product data to Amazon’s exact templates, ensuring your product listings are always accurate and fresh. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Already on Amazon?</b> Try Amazon Product Ads (APA), one of the highest-converting PPC options that drive relevant Amazon shoppers right to your site. APA will even give you </span><a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20#how-it-works"><span style="font-family: Arial, sans-serif; line-height: 115%;"><span style="color: blue;">$75
in free clicks</span></span></a><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">to give them a try. </span></div>
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<b style="font-family: Arial, Helvetica, sans-serif;">Maximize Profits with Advanced Analytics </b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsMxvSyp_7VD24gs1bkWIM5GxK7ubB3bgKjMVMimrHw4VNlY447SG-PTFTSLymrxzZFYJtBILYkmu9JVJEI1SCyyBiIsWTvL_i020Tn8WWv2PEH1UZ1M07xIuaYcDiWnZ7K2M4WSBDwPre/s1600/anaicon.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsMxvSyp_7VD24gs1bkWIM5GxK7ubB3bgKjMVMimrHw4VNlY447SG-PTFTSLymrxzZFYJtBILYkmu9JVJEI1SCyyBiIsWTvL_i020Tn8WWv2PEH1UZ1M07xIuaYcDiWnZ7K2M4WSBDwPre/s1600/anaicon.jpg" /></a><span style="font-family: Arial, Helvetica, sans-serif;">Add </span><span style="font-family: Arial, Helvetica, sans-serif;">GoDataFeed’s enhanced analytics ‘<i>Cost Reporting</i>’ or ‘<i>Performance </i></span><span style="font-family: Arial, Helvetica, sans-serif;"><i>Alerts</i>’ to help make </span><span style="font-family: Arial, Helvetica, sans-serif;">smarter </span><span style="font-family: Arial, Helvetica, sans-serif;">campaign decisions and maximize your shopping channel profitability without </span><span style="font-family: Arial, Helvetica, sans-serif;">missing a beat. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">These modules reflect real ad spend on the leading PPC channels and will alert you when </span><span style="font-family: Arial, Helvetica, sans-serif;">significant changes are happening in your campaigns, such as </span><span style="font-family: Arial, Helvetica, sans-serif;">products that are eating up your </span><span style="font-family: Arial, Helvetica, sans-serif;">click budget as well as more </span><span style="font-family: Arial, Helvetica, sans-serif;">accurate metrics, like </span><span style="font-family: Arial, Helvetica, sans-serif;">Cost-of-Sale-Percentage (COS%), Return-On-Ad-Spend (ROAS), and more</span><span style="font-family: Arial, Helvetica, sans-serif;">. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Ready to Sell More?</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">We’ll help hit the ground running in 2012.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Just get started with your 30-day, Risk Free Trial and we will setup your first 2 shopping channel feeds at no cost. You simply choose the shopping channels you want to advertise on, establish and fund those accounts, and we will setup, optimize, categorize and submit your product feeds to those two channels for you. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">See <a href="http://www.godatafeed.com/contactus.aspx?subject=demorequest"><span style="color: blue;">How it Works</span></a> Now</span> </div>
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<br /><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-23259086440834139632011-12-28T14:15:00.000-05:002011-12-28T14:15:50.935-05:00Online Holiday Shopping Highlights for 2011<span style="font-family: Arial, Helvetica, sans-serif;">With 80 percent of shoppers agreeing to the statement "I prefer online rather than go to crowded stores during Thanksgiving weekend,' it's no surprise, that the web is taking over Black Friday sales. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">And, as </span><span style="font-family: Arial, Helvetica, sans-serif;">predicted by Forrester* and comScore**, online holiday spending has increased 15 percent since the same time last year, reaching 32 Billion with two weeks still remaining in 2011. Shopping days include November 2nd through December 19th. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><u>Notable Holiday Highlights in 2011</u></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">Sales reached 32.6 Billion in December</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Total sales increased 15% since 2010 </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">18% increase in sales on Thanksgiving Day</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">26% increase in sales on Black Friday </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">22 % increase in sales on Cyber Monday</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">16% of shoppers bought through their mobile devices</span></li>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLBMk8eGJ0Ct2zGXkUY3OMtm2UbLqTGUNZ051tzNUmyfLH-GnENRtzkumHVJPRh60rIRqfGrE2DTFYhmpOGKKsaQQ5oVXltmycUbRXLb4Jpka9KRQTo3BD5XpvuBi0hEvaZ5GVWB7kIjJo/s1600/comScore12_2011.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLBMk8eGJ0Ct2zGXkUY3OMtm2UbLqTGUNZ051tzNUmyfLH-GnENRtzkumHVJPRh60rIRqfGrE2DTFYhmpOGKKsaQQ5oVXltmycUbRXLb4Jpka9KRQTo3BD5XpvuBi0hEvaZ5GVWB7kIjJo/s400/comScore12_2011.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: ComScore, Dec. 20, 2011</td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">*<a href="http://blogs.forrester.com/sucharita_mulpuru/11-12-21-2012_online_holiday_shopping_highlights?cm_mmc=RSS-_-MS-_-1711-_-blog_1129" target="_blank">Forrester, 2012 Online Holiday Shopping Highlights</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">**<a href="http://www.comscore.com/Press_Events/Press_Releases/2011/12/Heaviest_Week_in_U.S._Online_Holiday_Shopping_History" target="_blank">Heaviest Week in U.S. Online Holiday Shopping History Pushes Season-to-Date Total to $32 Billion, Up 15 Percent vs. Year Ago</a> </span><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-26230902464602733112011-11-21T15:24:00.001-05:002011-11-21T15:46:15.196-05:00Online Holiday Sales Expected to Increase 15%<div style="text-align: center;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><img alt="standout" border="0" id="_x0000_i1025" name="ACCOUNT.IMAGE.75" optionname="NP-COL" src="https://origin.ih.constantcontact.com/fs078/1101823881312/img/75.jpg" width="220" /></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Forrester Research predicts that online sales are expected to increase 15%, year-over-year, totaling 60 billion in sales, despite the weak economy.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The <a href="http://blogs.forrester.com/sucharita_mulpuru/11-11-11-us_online_holiday_sales_to_avoid_a_double_dip_recession?cm_mmc=RSS-_-MS-_-1711-_-blog_1129" target="_blank"><span class="Apple-style-span" style="color: blue;">Report</span></a> points to shoppers hunting for better online deals, increasing recognition of key shopping dates like Cyber Monday, as well as retailers creating robust online sales to meet shopper expectations. "Tablet commerce," is also on the rise, with tens of millions of consumers contributing to the rise in sales. </span><br />
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<u><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Stand Out this Holiday Season</span></b></u><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">To help you strengthen your online presence and attract more qualified holiday shoppers this Black Friday & Cyber Monday GoDataFeed has assembled its top shopping channel management strategies for 2011. </span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.godatafeed.com/godatafeed-marketing-guide.pdf"><span class="Apple-style-span" style="color: blue;">Download the Holiday Guide Now</span></a><br /><br /><span class="Apple-style-span" style="color: #ff6600;">This complimentary download includes:</span></span></div>
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<li class="MsoNormal" style="color: black; line-height: normal; margin-bottom: 6.0pt; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><b>Top 2010 Holiday Spending Days</b> - Review last year's top internet shopping days<o:p></o:p></li>
<li class="MsoNormal" style="color: black; line-height: normal; margin-bottom: 6.0pt; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><b>2011's Big Shopping Days</b> - Mark Your Calendar<o:p></o:p></li>
<li class="MsoNormal" style="color: black; line-height: normal; margin-bottom: 6.0pt; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><b>Top Holiday Strategies for Q4</b> - Month-by-Month best practices and actionable tactics to get you holiday-ready<o:p></o:p></li>
<li class="MsoNormal" style="color: black; line-height: normal; margin-bottom: 6.0pt; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><b>Reach More Shoppers</b> - GoDataFeed's Top Shopping Channel & eCommerce Service Picks<o:p></o:p></li>
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<span style="color: #ff6600;">Increase Traffic with Free Clicks</span><span style="color: black;"><o:p></o:p></span></div>
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<span style="color: black;">Many pay-per-click channels are offering</span><b><span style="color: #333333;"> free clicks</span></b><span style="color: black;"> to get you started. See </span><i><span style="color: #333333;">page 8</span></i><b><span style="color: #333333;"> </span></b><span style="color: black;">of <a href="http://www.godatafeed.com/godatafeed-marketing-guide.pdf"><span style="color: blue;">GoDataFeed's Holiday Guide </span></a> for more details as well as actionable tips to optimize your holiday strategy.</span><span style="color: black;"><o:p></o:p></span></div>
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<b><span style="color: black;"><br />Ready to Reach more Shoppers?</span></b><br />
<span style="color: #333333;"><a href="https://www.godatafeed.com/contactus.aspx?subject=demorequest"><span style="color: blue;">View our Demo </span></a>or sign up for a <a href="https://www.godatafeed.com/signup.aspx?pcode=1month99"><span style="color: blue;">30-day trial</span></a> and we'll help get you started with 2 free shopping feed setups.</span><span style="color: black;"><o:p></o:p></span></div>
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<span style="color: #ff6600;"><br />Why GoDataFeed?</span><span style="color: black;"><o:p></o:p></span></div>
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<span style="color: black;"><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1107614374141&s=5969&e=001b0sYZ5Oml2c0C0NuB-XBtizI0UBi4vPI8TwK2Z6jsVDMIlJyRYBoUKIgVGHroc44dqxgocCEckYmTVR7YDz5toppZshGpmRwCicnRAzjLVZp_gNUXbETcTJUA-FpnTYVveZ-l5kM7z4=" target="_blank"><span style="color: blue;">60+ Shopping Channels</span></a></span><span style="color: black;"><o:p></o:p></span></div>
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<span style="color: black;"><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1107614374141&s=5969&e=001b0sYZ5Oml2f14NV9GZYOE7-TT9o3HwEOZUuQC58hLkyntLHRtvRmaWHK60lEpzKA43onne-2bROSIo3tKu1-f_HzEh82_3u9BV9aYNMYt7esH1bLzSeL1jfd4m0Ngle1vgiCfwnM5dY=" target="_blank"><span style="color: blue;">Automate, Optimize & Analyze</span></a><br /><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1107614374141&s=5969&e=001b0sYZ5Oml2cB5s1xjFHW6X8aw3ikIY0cYRx8jzp7WSLMqfaE2ua2ct5ydJZGTrg39bjpl0CxDh7ON6tHmfNi-ENpUo-8qbpSROImKN7JwUIM3__OxT7Gm1XMR_3SzBof5P3JrsbxsNQ=" target="_blank"><span style="color: blue;">Affordable Pricing</span></a><o:p></o:p></span></div>
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<br /></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-33644945869314298872011-11-07T13:39:00.005-05:002011-11-07T14:25:00.048-05:00Learn How Top 500 Retailer Increased Conversions 180% with Amazon Product Ads<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguv9OCSmYOfGhgAi59NFBU7YWZm0U33no1aZ4137ZpFYqWLLHpqO2QWIiIvMDnk2Xtk8o5IIUI2H8NjVmEn9IIuondP_aKL29GAupZJuB61_mzjTDmRM_MSOJMoKjAZes3bu48S52-hrwi/s1600/USMattress.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguv9OCSmYOfGhgAi59NFBU7YWZm0U33no1aZ4137ZpFYqWLLHpqO2QWIiIvMDnk2Xtk8o5IIUI2H8NjVmEn9IIuondP_aKL29GAupZJuB61_mzjTDmRM_MSOJMoKjAZes3bu48S52-hrwi/s320/USMattress.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><i>Sleep Easier by Optimizing Your Amazon Product Ads Feeds</i></span></td></tr>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;"><span class="Apple-style-span" style="color: #333333;">If you joined our last </span><span class="Apple-style-span" style="color: blue;"><a href="http://www.youtube.com/3dcart#p/a/u/0/DI_jjB6HCX0" target="_blank"><span class="Apple-style-span" style="color: blue;">Webinar</span></a> </span></span><span style="color: #333333; font-family: Arial, sans-serif; font-size: 10pt;">,
then you know how Amazon Product Ads is helping retailers sell more through
highly targeted and effective ads. <o:p></o:p></span></div>
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<span style="color: #333333; font-family: Arial, sans-serif; font-size: 10pt;">With GoDataFeed,
Amazon Product Ads helped <i>'Top 500 Retailer'</i> <b>US-Mattress.com</b> increase conversions by 180% while lowering cost of sale. <o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;"><span class="Apple-style-span" style="color: #333333;">Read the </span><a href="http://g-ecx.images-amazon.com/images/G/01/AmznServices/en_US/ProductAds/US-Mattress-Case-Study._V151596990_.pdf?pf_rd_m=A2CA1KKALKCX2O&pf_rd_s=top-1&pf_rd_r=0AYMBVE1E9G9RPFBYQZF&pf_rd_p=1326013782&pf_rd_t=101&pf_rd_i=pads-testimonial&ld=NSGoogleAS" target="_blank"><span class="Apple-style-span" style="color: blue;">Case Study</span></a><span class="Apple-style-span" style="color: #333333;">, and learn how US-Mattress is:<o:p></o:p></span></span></div>
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<li class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #333333; margin-bottom: 0.0001pt;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">Reaching the Right Shoppers at
the Right Time<o:p></o:p></span></li>
<li class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #333333; margin-bottom: 0.0001pt;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">Driving Conversions &
Revenue<o:p></o:p></span></li>
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Ads feed <o:p></o:p></span></li>
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<b><span style="color: #ff8900; font-family: Arial, sans-serif; font-size: 10pt;">Webinar Recording Available </span></b><span style="color: #ff8900; font-family: Arial, sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #323232; font-family: Arial, sans-serif; font-size: 10pt;">Like US-Mattress, you
can sleep easier by optimizing your Amazon Product Ads campaign. </span><span class="Apple-style-span" style="color: #323232; font-family: Arial, sans-serif; font-size: 13px;"> </span></div>
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<span style="color: #323232; font-family: Arial, sans-serif; font-size: 10pt;">Listen to the</span><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span class="Apple-style-span" style="color: blue;"> <a href="http://www.youtube.com/3dcart#p/a/u/0/DI_jjB6HCX0" target="_blank"><span class="Apple-style-span" style="color: blue;">Webinar
Recording</span> </a></span></span><span style="color: #323232; font-family: Arial, sans-serif; font-size: 10pt;">and learn how to:</span><span style="font-family: Arial, sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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<li class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #323232;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">Get in front of millions of
Amazon Shoppers to increase traffic to your site <o:p></o:p></span></li>
<li class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial;"><span style="color: #323232; font-family: Arial, sans-serif; font-size: 10pt;">Take advantage of
Amazon's Product Ads promotion to get</span><span style="font-family: Arial, sans-serif; font-size: 10pt;"> <a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20" target="_blank"><span class="Apple-style-span" style="color: blue;">$75 worth of free clicks </span></a></span><span style="color: #323232; font-family: Arial, sans-serif; font-size: 10pt;">to your website! </span><span style="font-family: Arial, sans-serif; font-size: 10pt;"><o:p></o:p></span></li>
<li class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #323232;"><span style="font-family: Arial, sans-serif; font-size: 10pt;">Optimize your campaign strategy
with the practical tips & tactics...all in the Webinar<o:p></o:p></span></li>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;"><span class="Apple-style-span" style="color: #333333;">Get started with </span><a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20" target="_blank"><span class="Apple-style-span" style="color: blue;">Amazon Product Ads</span><span class="Apple-style-span" style="color: #333333;"> </span></a><span class="Apple-style-span" style="color: #333333;">and get $75 in free clicks for
select categories.<o:p></o:p></span></span></div>
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<b><span style="color: #ff8900; font-family: Arial, sans-serif; font-size: 10pt;">Managing Multiple Shopping Channel
Campaigns? </span></b><span style="color: #ff8900; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #444444; font-family: Arial, sans-serif; font-size: 10pt;">Save time and money by streamlining your
campaigns through GoDataFeed</span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #444444; font-family: Arial, sans-serif; font-size: 10pt;">We'll even setup your first two
shopping feeds FREE<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;"><a href="https://www.godatafeed.com/signup.aspx?pcode=1month99"><span class="Apple-style-span" style="color: blue;">Start Your Trial
Today</span></a> </span><span style="font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<b><span style="color: #ff8900; font-family: Arial, sans-serif; font-size: 10pt; line-height: 115%;">Why
GoDataFeed?<o:p></o:p></span></b></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 115%;"><span class="Apple-style-span" style="color: blue;"><a href="https://www.godatafeed.com/supportedfeeds.aspx"><span class="Apple-style-span" style="color: blue;">60+ Shopping Channels</span></a><o:p></o:p></span></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 115%;"><span class="Apple-style-span" style="color: blue;"><a href="https://www.godatafeed.com/features.aspx"><span class="Apple-style-span" style="color: blue;">Automate,
Optimize & Analyze</span></a> <o:p></o:p></span></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 115%;"><a href="http://www.godatafeed.com/pricing.aspx"><span class="Apple-style-span" style="color: blue;">Affordable
Pricing</span></a></span><span style="color: #2b2b2b; font-family: Arial, sans-serif; font-size: 6.5pt; line-height: 115%;"> <o:p></o:p></span></div>
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<span class="Apple-style-span" style="color: #4a4a4a; font-family: Arial, sans-serif; font-size: x-small;"><span class="Apple-style-span" style="line-height: 14px;"><br /></span></span><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-7093974620024871032011-10-18T11:57:00.002-04:002011-10-18T11:57:49.692-04:00Upcoming Webinar: How to Increase eCommerce Sales with Amazon Product Ads<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: Arial, sans-serif; font-size: 10pt;"><span class="Apple-style-span" style="color: #333333;">Join </span><span class="Apple-style-span" style="color: blue;"><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1108176841877&s=0&e=001YL4cVuVxgFpwxJIj_nn5LLzAQKvnbk8ISVvXSdlh69Zsy2R9blnVuPTVwbwTd9Gy69KClf7arVllhSH1XCZzvybNItPhM_-06VtYAwAgIP7SrhoNSBlJQQXuqnb0rDKi8IagMZDztP7028h9H4qgc50Pj8Sf6rHssjdpPnwnYIlzkL0rNjhREXUwuCgNmtGcBL5hMTuHIw0WXCRWToj8vQ==" linktype="link" shape="rect" target="_blank" track="on"><span class="Apple-style-span" style="color: blue;">Amazon Product Ads</span></a>,</span></span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">
GoDataFeed and 3dcart for a free webinar, learn how to get in front of millions
of shoppers and increase your online sales. <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;"><br /></span></div>
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<strong><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">You will learn: </span></strong><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">The importance of ecommerce for
all businesses <o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">How to market your business with
optimized shopping feeds<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Best practices for utilizing
Amazon Product Ads to boost sales<o:p></o:p></span></li>
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<strong><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">When: </span></strong><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> Thursday, October 27,
2011 @ 2:00PM EST<o:p></o:p></span></div>
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<strong><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Where: </span></strong><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span class="Apple-style-span" style="color: #333333;"> Space is Limited, so Reserve
your Webinar Seat today at </span><a href="http://www.3dcart.com/amazon-product-ads.html" shape="rect" target="_blank"><span class="Apple-style-span" style="color: blue;">http://www.3dcart.com/amazon-product-ads.html</span></a><span class="Apple-style-span" style="color: #333333;"><o:p></o:p></span></span></div>
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<strong><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Why? </span></strong><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">With the holidays around the corner,
Amazon Product Ads can help you get your share of quality holiday traffic.
Amazon's Q4 traffic for the last 2 years exceeded <strong><span style="font-family: "Arial","sans-serif";">40 million unique visitors</span></strong>
(see graph below):</span><br />
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<strong><span style="color: #ff6600; font-family: "Arial","sans-serif";">Why Amazon Product Ads? </span></strong><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<li class="MsoNormal" style="color: black; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Amazon is the #1 Shopping
Destination on the Web- 1 in 5 internet shoppers visit
Amazon (comScore)<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Highly targeted ads = higher
conversion rates<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">You control your budget. No
monthly fees or minimum monthly spend<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">You only pay when an Amazon
shopper visits your site<o:p></o:p></span></li>
</ul>
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<br /></div>
<span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: 10pt;">Get started with </span><a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20" linktype="link" shape="rect" style="font-family: Arial, sans-serif; font-size: 10pt;" target="_blank" track="on"><span class="Apple-style-span" style="color: blue;">Amazon Product Ads </span></a><span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: 10pt;">and
get <b>$75 in free clicks</b> for select categories. </span><div style="text-align: left;">
<span class="Apple-style-span" style="color: #333333; font-family: Arial, sans-serif; font-size: 13px;"><br /></span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-50426084472396634412011-10-03T13:54:00.016-04:002011-10-03T15:24:12.502-04:00Google Launches Trusted Stores & Bing Teams up with Shopping.com<div style="text-align: left;">As the holiday shopping season gets closer, three major players, Google Product Search, Bing Shopping and Shopping.com have just announced their newest programs...</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><span class="Apple-style-span"><b>Google Launches Trusted Stores </b></span></div><div style="text-align: left;"><br /></div><div style="text-align: center;"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguMalp7mn6UByco7f2YR7zey-z4mQNxPYJ5oSXdq7g-lO6mMBItOzSqmX33lXmdG5RfKYrIOelNUdIRDz2eLyuh50kUzXjp3Rb5u4KTKYMoEPbWRsgXLePTWcrJwb3TC-TTNWS04f9X_Df/s400/GoogleTrusted.jpg" style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 300px; height: 118px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5659332741702960898" /></span></div><div style="text-align: left;">Google just launched their newest pilot <a href="http://googlecommerce.blogspot.com/2011/10/shop-with-confidence-across-web.html" target="_blank"><b><span class="Apple-style-span" >Google Trusted Stores</span></b></a>, a program designed to help shoppers 'Shop with Confidence' by highlighting merchants who offer 'a great shopping</div><div style="text-align: left;"><br />experience.' This move is very much in line with their recent Google Product Search feed changes, aimed at obtaining more granular, shopper-friendly data. The 'Google Trusted Store' badge is only awarded to sites that demonstrate excellent customer service and on-time shipping performance. When a shopper hovers over the badge, they will see relevant shopping/customer service related metrics, as seen below:<br /><br /></div><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTEYBf12LbX_ZRqhiGtsWUNP9glzejfT3goue80Ovk-pHpy8kMuZvBXRt0Yg_fWwORISJfNiKpy3Vp931C3Gc6B5ItXsxfFwm7qDoXi-vOholqvfOWRtE5ai2qyKeJZgJ0_i80x3ZAWYqB/s400/trustedstoresbadge+%25282%2529.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5659329124868242418" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 273px; " /><div><br /><div><div style="text-align: center;"><br /></div><b>How to become a Google Trusted Store:</b></div><div>To participate, you must voluntarily share shipping data and essentially, be extremely responsive if there are any issues. How? When completing a purchase on a Google Trusted Store, Google will offer the shopper free purchase protection (up to $1,000 lifetime purchase protection for eligible purchases). Then, if there's a problem and a shopper seeks Google's help, they will work with you to address the issue at hand. In turn, Google will collect customer service metrics when shoppers involve Google's with a problem.</div><div><br /></div><div>Over the coming months, Google estimates, they'll be adding more stores to this pilot program. To apply to become a Google Trusted Store, fill out <b><a href="http://www.google.com/trustedstores/become-a-trusted-store.html" target="_blank"><span class="Apple-style-span" >Google's form</span></a>.</b></div><div><br /></div><div><br /></div><div><span class="Apple-style-span" style="font-size: large; "><b>Bing Shopping Partners Up with Shopping.com</b></span></div><div><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYjT6PTaYJvKZAh8QR3q12PKSlE30nfVOjbbUswM0Rf5HsW1elf9t2mIAmsLWNeAB9-0RRAwdQfB8D8OToyJEvfkqcnLNbLzI5zFa8D8ioAF4EUjdL9FOmNm3SC4bZtl1FwcSLPJScHvKW/s400/Bing-Shopping.com-Logo1.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5659336058054895458" style="float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 400px; height: 97px; " /></div><div><br /></div><div>Bing Shopping just announced that they're teaming up with Shopping.com to enhance their existing merchant listing program. </div><div><br /></div><div><b>How it works:</b></div><div>Starting November 1st, paid offers from Shopping.com will get higher visibility on Bing Shopping's search result and product pages. To get started, simply get listed on Shopping.com, if you aren't already. </div><div><br /></div><div><b>No action necessary, unless you want more traffic from Shopping.com</b></div><div>If you're already on Shopping.com, then you may already have access to higher placements on Bing Shopping and no further action is needed. If you're already on Bing Shopping (and not on Shopping.com), then you don't need to do anything, just be aware that Shopping.com's paid listings merchants will get higher placements. If you're not on Bing Shopping, then you should know that they've paused on boarding of new merchants until further notice. </div><div><br /></div><div><b>Want to try it out the Shopping.com/Bing Shopping Duo? </b></div><div>You can start out by submitting a subset of your products/best-sellers to Shopping.com which will get syndicated to Bing Shopping, and see how it affects your sales. To get started with Shopping.com, you can sign up by visiting GoDataFeed's<b> <a href="http://www.godatafeed.com/supportedfeeds.aspx"><span class="Apple-style-span" >Supported Channels</span></a>. </b></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><b>Ready to Sell More this Holiday Season? </b></span><div><div>Download<b> <a href="http://www.godatafeed.com/godatafeed-marketing-guide.pdf"><span class="Apple-style-span" >GoDataFeed's Holiday eCommerce Guide</span></a></b> and learn how to stand out during retail's busiest season. <div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><br /></span></div></div></div></div></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-81791879527995975772011-09-26T15:43:00.009-04:002011-09-26T16:13:53.391-04:00Google Redirecting Like & Boutiques Shoppers to Google Product Search<div style="text-align: left;">Apparel Merchants, Take Note:</div><div><br /></div><div>Google recently announced that starting October 14<span class="blsp-spelling-error" id="SPELLING_ERROR_0">th</span>, they will be redirecting shoppers from their Boutiques.com and Like.com websites to Google Product Search (GPS). </div><div><br /></div><div>Why? As with all of their recent feed specification changes, this is part of their overall sweep to enhance the user experience, creating an "innovative apparel shopping experience", thus attracting more shoppers that convert. Among their enhanced features, like the ability to browse by price, color, gender and even silhouette, for instance, is the ability to view <b><i>visually similar styles</i></b>, (pretty cool!) as seen here below:</div><div><br /></div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF51Yk82UUJNSg8UeQOTF_2AoSEzir54_IdUbUYq6IB7f6evOAEkdOZgM0ZrstrbJpcn7UkURXVAizJzs5z0KzUMoLpbyZB4t3QXeczdC-aOn9lDxNL3sPg7VcfB_JhDc3xwjCMmzKEYNS/s400/VisuallySimilar.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5656760457415325506" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 319px; " /></span><div><div style="text-align: center;"><span class="Apple-style-span"><br /></span></div><div><b>Update your Google Product Search Feed</b></div><div>If you're an apparel merchant who is submitting your feed to Like.com or Boutiques.com, be aware that your <span class="blsp-spelling-error" id="SPELLING_ERROR_1">datafeed</span> will not automatically transition to Google Product Search, so make sure you are submitting an updated Google Product Search feed that meets all their <a href="http://godatafeed.blogspot.com/2011/08/googles-top-3-feed-changes-to-review-by.html">new requirements</a>. </div><div><br /></div><div>As noted on their posting: </div><div>"As we continue to integrate technology and lessons learned from Boutiques.com into Google Product Search, we will be redirecting shoppers from Boutiques.com to Google Product Search. The former Like.com team, alongside the Google Product Search team, will drive new ideas for apparel shopping through one unified product. "<br /><br />Check out their new look & feel on<span class="Apple-style-span" > <a href="http://googlecommerce.blogspot.com/2011/09/enhancing-shopping-experience-on-google.html" target="_blank"><span class="blsp-spelling-error" id="SPELLING_ERROR_2">Google's</span> Commerce blog</a></span> </div><div><br /></div></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-49859570104886176252011-09-14T13:10:00.018-04:002011-09-14T13:50:50.899-04:00Boost Holiday Sales, Download GoDataFeed's 2011 Holiday Guide<div style="text-align: center;"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language: EN-US;mso-bidi-language:AR-SA"><img width="220" id="_x0000_i1025" src="https://origin.ih.constantcontact.com/fs078/1101823881312/img/75.jpg" alt="standout" border="0" name="ACCOUNT.IMAGE.75" optionname="NP-COL" /></span></div><div><br /></div><div><span class="Apple-style-span"><br /></span></div><div><div><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; "><span class="Apple-style-span" ></span></p><p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span class="Apple-style-span" ><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">Standing out during the holiday season is critical to the success of many online businesses, and this year is no exception. Are you ready for the holidays?</span><span style="font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black"><o:p></o:p></span></span></p><span class="Apple-style-span" > <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">After a record-breaking $43 billion in eCommerce sales in 2010, smart retailers need to be on top of their game to capture this year's market share.</span><span style="font-size: 13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">To help you strengthen your online presence and attract more qualified holiday shoppers,GoDataFeed has assembled its top shopping channel management strategies for 2011.</span><span style="font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:blue"><a href="http://www.godatafeed.com/godatafeed-marketing-guide.pdf"><span style="color:blue">Download the Holiday Guide Now</span></a></span><span style="font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:blue"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#FF6600">This complimentary download includes:</span><span style="font-size:13.5pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";color:black"><o:p></o:p></span></p> <ul style="margin-top:0in" type="disc"> <li class="MsoNormal" style="color:black;margin-top:6.0pt;margin-bottom:6.0pt; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">Top 2010 Holiday Spending Days</span></b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""> - Review last year's top internet shopping days</span><span style="font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""><o:p></o:p></span></li> <li class="MsoNormal" style="color:black;margin-top:6.0pt;margin-bottom:6.0pt; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">2011's Big Shopping Days</span></b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""> - Mark Your Calendar</span><span style="font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""><o:p></o:p></span></li> <li class="MsoNormal" style="color:black;margin-top:6.0pt;margin-bottom:6.0pt; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">Top Holiday Strategies for Q4</span></b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""> - Month-by-Month best practices and actionable tactics to get you holiday-ready</span><span style="font-size:13.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></li> <li class="MsoNormal" style="color:black;margin-top:6.0pt;margin-bottom:6.0pt; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">Reach More Shoppers</span></b><span style="font-size: 12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman""> - GoDataFeed's Top Shopping Channel & eCommerce Service Picks</span><span style="font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""><o:p></o:p></span></li> </ul> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#FF6600">Expand your Reach</span><span style="font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333">Now is the ideal time to diversify your marketing strategy to include popular channels includingNextag, Amazon Product Ads, Become or Pronto.com as well as marketplaces like Amazon, or Sears.</span><span style="font-size:13.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#FF6600">Increase Traffic with Free Clicks</span><span style="font-size:13.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">Many pay-per-click channels are offering</span><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333"> free clicks</span></b><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black"> to get you started. See </span><i><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333">page 8</span></i><b><span style="font-size: 12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333"> </span></b><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">of <a href="http://www.godatafeed.com/godatafeed-marketing-guide.pdf"><span style="color:blue">GoDataFeed's Holiday Guide </span></a> for more details as well as actionable tips to optimize your holiday strategy.</span><span style="font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><b><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">Ready to Reach more Shoppers?<br /></span></b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333"><a href="https://www.godatafeed.com/contactus.aspx?subject=demorequest"><span style="color:blue">View our Demo </span></a>or sign up for a <a href="https://www.godatafeed.com/signup.aspx?pcode=1month99"><span style="color:blue">30-day trial</span></a> and we'll help get you started with 2 free shopping feed setups.</span><span style="font-size:12.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:13.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#FF6600">Why GoDataFeed?</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman";color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black"><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1107614374141&s=5969&e=001b0sYZ5Oml2c0C0NuB-XBtizI0UBi4vPI8TwK2Z6jsVDMIlJyRYBoUKIgVGHroc44dqxgocCEckYmTVR7YDz5toppZshGpmRwCicnRAzjLVZp_gNUXbETcTJUA-FpnTYVveZ-l5kM7z4=" target="_blank"><span style="color:blue">60+ Shopping Channels</span></a></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family: "Times New Roman";color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black"><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1107614374141&s=5969&e=001b0sYZ5Oml2f14NV9GZYOE7-TT9o3HwEOZUuQC58hLkyntLHRtvRmaWHK60lEpzKA43onne-2bROSIo3tKu1-f_HzEh82_3u9BV9aYNMYt7esH1bLzSeL1jfd4m0Ngle1vgiCfwnM5dY=" target="_blank"><span style="color:blue">Automate, Optimize & Analyze</span></a><br /><br /><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1107614374141&s=5969&e=001b0sYZ5Oml2cB5s1xjFHW6X8aw3ikIY0cYRx8jzp7WSLMqfaE2ua2ct5ydJZGTrg39bjpl0CxDh7ON6tHmfNi-ENpUo-8qbpSROImKN7JwUIM3__OxT7Gm1XMR_3SzBof5P3JrsbxsNQ=" target="_blank"><span style="color:blue">Affordable Pricing</span></a><o:p></o:p></span></p></span><p></p></div></div><div><br /></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-32298292823994401762011-08-24T10:34:00.022-04:002011-08-25T12:29:22.341-04:00Google's Top 3 Feed Changes to Review by September Deadline<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTz4bS6oK3xjbiR_ineaGK00ruRdDQwSB7n0EYrEEqyjWzRFfbdv2dXENkMhyH36h3AZ6zriA6kCHr1KErW0NGgiUGvPrJudRpLbwzc6yhCBX4SpRL2XkqTRVmtWEi9-5s9zPW1Zo-M57T/s1600/logo_googleProductSearch_large.gif" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 276px; height: 110px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTz4bS6oK3xjbiR_ineaGK00ruRdDQwSB7n0EYrEEqyjWzRFfbdv2dXENkMhyH36h3AZ6zriA6kCHr1KErW0NGgiUGvPrJudRpLbwzc6yhCBX4SpRL2XkqTRVmtWEi9-5s9zPW1Zo-M57T/s400/logo_googleProductSearch_large.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5644456893062634434" /></a><span class="Apple-style-span" ><div><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"></p><p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">In the past several months, Google Merchant Center has been enforcing more datafeed requirements in a serious effort to provide shoppers with a 'high quality shopping experience." This is an opportunity for retailers to strengthen their presence on Google Product Search and increase the flow of free traffic from this priceless channel. </span></p><p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">To help you get that competitive edge, and more importantly, to avoid getting your Google Merchant account suspended, review your Google feed and make sure you are complying with Google Merchant Center's three latest requirement changes below. </span></p><p class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;margin-bottom: .0001pt;line-height:normal"><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black"><span style="background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: white; "><b>If you're a GoDataFeed retailer</b>, look at your validation reports which will produce warnings or errors for many of the below listed requirements. </span></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black"><u style="font-weight: bold; ">3 Key Google Datafeed Changes:</u></span><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></p> <ol start="1" type="1"> <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:12.0pt; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black">Unique Identifier Requirement</span></b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black">, as stated in our June posting; <i><a href="http://godatafeed.blogspot.com/2011/06/google-enforcing-new-requirements-is.html"><span style="color:blue">Google Enforcing New Requirements - Is Your Google Feed Ready</span></a>?</i> merchants will need to provide 2 out of 3 data points: accurate Brand/Manufacturer, MPNs or UPC codes (or ISBNs for books). <i>Only apparel and one-of-a-kind product retailers will be exempt from this requirement.</i><b><u>
<br /></u></b></span></li> <li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;margin-bottom: 12.0pt;line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"">Google's Newest Requirements</span></b><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">: As stated in our July posting,<u> <i><a href="http://godatafeed.blogspot.com/2011/07/get-your-google-product-search-feed.html"><span style="color:blue">Get your Google Product Search Feed Ready by Sept. Deadline</span></a></i></u>, the following data will now be required <span style="background:white">'Google Product Category', 'Product Type' (recommended) , 'Availability' fields, 'Images' (300x300 pixels or larger; no thumbnails or logos).
<br />
<br /> <b><span class="Apple-style-span" style="font-weight: normal; -webkit-text-decorations-in-effect: none; "><b>Important Note to Apparel & Fashion Merchants:</b> As of Sept. 22nd, you will need to provide variant information for size, color, gender and age group; learn more on Google's <span style="background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: white; "><i><span style="color: blue; "><a href="http://www.google.com/support/merchants/bin/answer.py?answer=1347943" target="_blank">Tips for Submitting Apparel Products</a> </span></i></span></span></b></span> <b><u>
<br /> <!--[endif]--></u></b><o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;margin-bottom: 12.0pt;line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"">Shipping and Tax Information Requirements</span></b><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">- Be sure to include tax and shipping information by Sept. 1st, 2011. This pricing data can be set through either your Google Merchant Center and/or item-level through your datafeed (item-level overrides the Merchant Center data). Google has already extended their deadline from June 6th until September 1st, so make sure your shipping and tax data is good to go.
<br />
<br /> <b>Important Note: </b>Merchants not including accurate tax and shipping information may cause Google to <u>disapprove their feeds</u>. They are also permitting estimates for tax/shipping information. This rule applies to Google US, UK, France and Germany feeds.<o:p></o:p></span></li> </ol><div><b><u><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">Google Merchant Center Best Practices</span></u></b></div> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black">As<i>,</i> noted in Google's article, <i><a href="http://www.google.com/support/merchants/bin/answer.py?answer=188489" target="_blank"><span style="color:blue">Providing High Quality Data</span></a>, </i>to maximize your Google Product Search results and improve the shopper experience, you should follow Google's tips on improving data quality so that the product data, such as pricing, stock status and variant data, listed on Google Product Search is identical to the data on your site.</span><span style="font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></p> <ul type="disc"> <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:12.0pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list .5in"><b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black">Check Data Quality:</span></b><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black"> you should be checking the '<b><i>Data Quality</i></b>' tab in your Google Merchant Center Account to ensure your feeds are up to par.</span><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;margin-bottom: 12.0pt;line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list .5in"><b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"">Keep Data Fresh:</span></b><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman""> Make sure to submit your Google feed on a daily basis (through GoDataFeed, you can do this in Step 5 'Schedule Submissions')<o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list .5in"><b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"">Variant Data</span></b><span style="font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">: If you have product variants, defined by Google as versions of the same product which vary by color, material, patterns or sizes, Google recommends you submit one item per variant. If you're an <a href="http://www.blogger.com/LINK_URL" target="_blank"><span style="color:blue">apparel merchant</span></a>, this is a requirement. Learn more about </span><span style="font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:blue"><a href="http://www.google.com/support/merchants/bin/answer.py?answer=188494" target="_blank"><span style="color:blue">Product Variants</span></a>.</span><span style="font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman""><o:p></o:p></span></li></ul><p></p></div></span><span class="Apple-style-span"><div><div><span class="Apple-style-span"><p></p></span></div></div></span><span class="Apple-style-span"><div><div><span class="Apple-style-span"><b> </b></span><p></p></div></div></span><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-60869379416063119932011-08-04T10:15:00.013-04:002011-08-04T11:41:07.507-04:00Back-to-School Shoppers Spending 40% More Online<div style="text-align: left;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 13px; ">Even though the economy is still impacting spending, the typical online, back-to-school shopper will spend an average of 40% more than the in-store shopper, according to the National Retail Federation's 'Back-to-School Trends <a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1106922329252&s=0&e=001nOIPOzLXChNoGwLCbkt9yMcdD6GK5WTfUMtTPB18G6IuAsCTSfSGNh4vTplnBtEWiBg8hjwTbAd9OQsehU9uSdqPL7xRSaRq3rDmacVk7c7GvAT7ih9udUwJvznleXtoVe8l-bxfVw2TDhNFt39uakUpIhIzKH2YqLb_7aCL7KQ=" target="_blank"><span style="mso-bidi-font-size:11.0pt;color:blue">2011 Survey</span></a> conducted with BIGResearch.</span></div><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="font-size:10.0pt;line-height:115%;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman";color:#333333">That's an average of $850 versus the in-store $603 spend, and a total projected spend of</span><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt; line-height:115%;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333"> <b><u>$68.8 billion</u></b></span><span style="font-size: 10.0pt;line-height:115%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333">, for grades K-12 and college combined. </span></p> <p class="MsoNormal"><b><span style="font-size:18.0pt;mso-bidi-font-size:11.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman";color:#FF8900">Back-to-School Trends</span></b></p> <ul type="disc"> <li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">40% more spent online</span></b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman""> </span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">is a stark reminder that online retailers need to optimize and maximize all available shopping channels</span></li> <li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">Today's back-to-school shopper</span></b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman""> </span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">is seeking more value, quality and service; not just the lowest price<o:p></o:p></span></li> <li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">69% of shoppers are comparison shopping </span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">for bargains online, according to a <a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1106922329252&s=0&e=001nOIPOzLXChNoGwLCbkt9yMcdD6GK5WTfUMtTPB18G6IuAsCTSfSGNh4vTplnBtEWiBg8hjwTbAflxsD3QZh2CdgC7-w4jXnIuyTg0JdN7eaedSJJr49bgvWo5VrZ5e5CWODhcdKsBAhM1wMxL9NGzEb7lio4P_cxr01cw6gCeqsEMS7u6xIGp-M0b8uRnqBYUUv7eRKZYTU=" target="_blank"><span style="mso-bidi-font-size:11.0pt;color:blue">Pricegrabber survey</span></a>; good news for retailers looking to increase exposure</span></li> <li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">90% of shoppers consider prices and discounts</span></b><span style="font-size:10.0pt;mso-bidi-font-size: 11.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman""> </span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">a top priority in choosing a retailer for school supplies in an <span style="mso-bidi-font-size:11.0pt;color:blue"><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1106922329252&s=0&e=001nOIPOzLXChNoGwLCbkt9yMcdD6GK5WTfUMtTPB18G6IuAsCTSfSGNh4vTplnBtEWiBg8hjwTbAflxsD3QZh2CdgC7-w4jXnIuyTg0JdN7eaedSJJr49bgvt2SNdOua5e-iaLtiQFMVxRwS-BWwn3ffCF5HIyaeAs8eFe7o1MEqpXif4wW7YGKA==" target="_blank">Accenture survey </a></span><o:p></o:p></span></li> </ul><div><span class="Apple-style-span"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJxydWc7RCStPzNE2oY5PSFKxQ5DJJoX4OxFfIfB-ObzPnskyBJQOSVnZxefn-HuPSKfXyQcNrUg1CyBQObBZRtzJBWQdbgfaBVjrUBXepMhy4TE-pnsd4AMaRJ3pqPuJUhE9PSo7XuZqo/s400/iChart.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 288px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5637006836653358978" /><div style="text-align: center;"><br /></div></span></div> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><b><span style="font-size:18.0pt;mso-bidi-font-size:11.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman";color:#FF8900">Retailer Lessons</span></b><span style="font-size:18.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#FF8900"><o:p></o:p></span></p> <ul type="disc"> <li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list .5in"><b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">Value vs Price</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman""> Consumers are extremely focused on value versus price alone, so retailers take this opportunity to offer value-centric promotions & sales</span></li> <li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list .5in"><b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">Promote Often </span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">50% of shoppers will be shopping more often to take advantage of back-to-school sales and about one-third will be shopping one to two weeks before school starts<o:p></o:p></span></li> <li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list .5in"><b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"">Beyond the Basics</span></b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman""> </span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">While Back-to-School shopping includes school supplies, apparel, shoes and electronics, college students and their parents will be shopping for dorm room or apartment related furniture and accessories, food, personal care products and gift cards (see <i>Total Back-to-College Spending 2011</i> below)<br /><br /></span></li></ul><span class="Apple-style-span" style="color: rgb(51, 51, 51); "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT0cF4_A5QWBrjAkEhWleNdEyx1SSKFhMELsIEi1q6_hyuLBIZEyzkXBGT2OfZ5SkQ6u7QlOYZZLs5XCT38Ne2Q-mFkG6f1NQ8vO-hq2zPFU2R5JsIygqZVfIc2cxil7oyfNiEVagB64_D/s400/iChart+%25281%2529.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 288px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5637007571820209474" /></span><ul type="disc"> </ul><div><b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt; line-height:115%;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333">Ready to increase traffic and sales?</span></b><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;line-height:115%;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman";color:#333333"> </span></div><p class="MsoNormal"><span style="font-size:10.0pt;mso-bidi-font-size: 11.0pt;line-height:115%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333">View GoDataFeed's </span><span style="font-size: 10pt; line-height: 14px; font-family: Arial, sans-serif; color: rgb(51, 51, 51); "><span style="line-height: 14px; color: blue; "><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1106922329252&s=0&e=001nOIPOzLXChNoGwLCbkt9yMcdD6GK5WTfUMtTPB18G6IuAsCTSfSGNh4vTplnBtEWiBg8hjwTbAdlZZFjB_DdTZhhd4QbhetYPw-RYir7MPKSxDaRRIwI3KqcjUO5s1yYIP3Lcza9JvQs-EoCL4bB-b7h9G5nZKRa" target="_blank">Demo</a></span></span><span style="font-size:10.0pt;mso-bidi-font-size: 11.0pt;line-height:115%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333"> </span><span style="font-size:10.0pt; line-height:115%;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333">or sign up for a</span><span style="font-size:10.0pt;mso-bidi-font-size: 11.0pt;line-height:115%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333"> </span><span style="font-size:10.0pt; line-height:115%;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333"><a href="http://r20.rs6.net/tn.jsp?llr=adme6ecab&et=1106922329252&s=0&e=001nOIPOzLXChNoGwLCbkt9yMcdD6GK5WTfUMtTPB18G6IuAsCTSfSGNgbG1j_In6XAf5MkoJHvDrwEK-haUQhk8gsGX9XbzGR0TeezHK7gafqx5tk3ABhLyNtTeo9B7UhRsZkuyoHQkO9q6k2MQ8Pmuw==" target="_blank"><span style="mso-bidi-font-size:11.0pt;line-height:115%; color:blue">30-day trial </span></a>and we'll help get you started with 2 free shopping feed setups.</span></p><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-59997454291554088092011-07-19T13:36:00.027-04:002011-07-19T15:02:47.363-04:00Get your Google Product Search Feed Ready by Sept. Deadline<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSPL2oFIBA254I-pwZ4kmdy6NCxg103L4waveQgi2h3upyXTK2XwJkaeOt9Pmm1oGCIPCflPqRs-LzN5MrR5NygexGYWlO9sdSEU_ejRdhlTkyp-Gd4I7glXdxbukJYeKPnBEo8UlvzP1K/s1600/logo_googleProductSearch_large.gif" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 276px; height: 110px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSPL2oFIBA254I-pwZ4kmdy6NCxg103L4waveQgi2h3upyXTK2XwJkaeOt9Pmm1oGCIPCflPqRs-LzN5MrR5NygexGYWlO9sdSEU_ejRdhlTkyp-Gd4I7glXdxbukJYeKPnBEo8UlvzP1K/s400/logo_googleProductSearch_large.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5631123163440291858" /></a><div><p class="MsoNormal" style="font-family: arial; margin-bottom: 0.0001pt; line-height: normal; "><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">Just when you thought your Google feed was perfect, Google has announced even MORE changes this month that will be enforced Sept. 22, 2011. These apply to Google Product Search feeds sent to the US, UK, Australia and Germany.</span></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 0.0001pt; line-height: normal; "><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">Rest assured that GoDataFeed is on top of all of these changes and has already started making changes to our 'Google Product Search' template, including the 'Google Product Category', 'Product Type', and 'Availability' fields.</span></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 0.0001pt; line-height: normal; "><b><u><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">Google's Newest Requirements:</span></u></b><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; "><span class="Apple-style-span"></span></p><p class="MsoNormal" style="margin-bottom:12.0pt;line-height:normal"><span class="Apple-style-span"><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black">· <b>'Availability' </b>attribute will now be required, so make sure you have one of these four values: in stock, out of stock, available for order or preorder<o:p></o:p></span></span></p><p></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 12pt; line-height: normal; "><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black">· <b>'Google Product Category'</b> attribute will be required - that is Google's category of the item<o:p></o:p></span></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 12pt; line-height: normal; "><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black">· <b>'Product Type'</b> is now a new recommended field intended for your Merchant Category. We recommend that you map this to your Merchant Category right away in your Google feed, to avoid seeing warnings in your Google Merchant Center<o:p></o:p></span></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 12pt; line-height: normal; "><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black">· <b>Images</b> will now be required [image_link]. Please use full size images (300x300 pixels or larger), not thumbnails or logos. Soon, you will also be able to add up to 10 Additional Image Links through [additional_image_link]<o:p></o:p></span></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 0.0001pt; line-height: normal; "><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">· <b>Apparel:</b> In order to create a better experience for product variants such as dresses or shoes that are available in multiple colors or sizes, Google will be requiring US Merchants to include [size], [color], [gender] and [age group]. If you're an Apparel Retailer, please review Google's <a href="http://www.google.com/support/merchants/bin/answer.py?answer=1347943" target="_blank"><span style="color:blue">Tips for Submitting Apparel Products</span></a><o:p></o:p></span></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 0.0001pt; line-height: normal; "><span style="font-size: 12pt; font-family: Arial, sans-serif; color: black; "><br /><u><b>Warnings vs. Errors</b></u></span></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 0.0001pt; line-height: normal; "><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">To prepare Merchants for upcoming changes, Google started placing 'Warnings' on these items. Please note that 'Warnings' will change these to 'Errors' as of 9/22/2011. Keep in mind that product listings with 'Warnings' will generally still get listed, but 'Errors' will not.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; "><span class="Apple-style-span"></span></p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span class="Apple-style-span"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">We highly suggest that you check your product data and/or download the current feed file to be sure you are in compliance with these changes.<o:p></o:p></span></span></p><span class="Apple-style-span"> </span><span class="Apple-style-span"><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">You can learn more about Google's latest round of changes to the <a href="http://www.google.com/support/merchants/bin/answer.py?answer=188494" target="_blank"><span style="color:blue">Product Feed Specifications here</span></a> (with examples).<o:p></o:p></span></p></span><p></p> <p class="MsoNormal" style="font-family: arial; margin-bottom: 0.0001pt; line-height: normal; "><span style="font-size: 12pt; font-family: Arial, sans-serif; color: black; "><b>Learn how GoDataFeed can optimize your Google Product Feed</b><br /><br /></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-family: arial; "><span style="font-size:12.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black">Drive More Qualified Shoppers to Your Site<br />We'll help you get started with 2 free shopping feed setups<o:p></o:p></span></p> <ul type="disc" style="font-family: arial; "> <li class="MsoNormal" style="line-height: normal; "><span style="font-size: 12pt; font-family: Arial, sans-serif; ">Visit us at<span class="Apple-style-span"> <a href="http://www.godatafeed.com/">www.GoDataFeed.com</a></span></span></li> <li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">View our <a href="http://www.godatafeed.com/contactus.aspx?subject=demorequest"><span style="color:blue">Online Demo</span></a> instantly, or<o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size:12.0pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman"">Start your <a href="https://www.godatafeed.com/signup.aspx?pcode=1month99"><span style="color:blue">Risk-Free Trial</span><span style="color:windowtext; text-decoration:none;text-underline:none"> </span></a>today<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="font-family: arial; "><span style="font-size:12.0pt;line-height:115%;font-family: "Arial","sans-serif""><o:p> </o:p></span></p></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-9854622461490539002011-07-05T12:37:00.010-04:002011-07-05T12:53:14.847-04:003dCart Announces Version 4, Promotion for GoDatafeed Merchants<span style="color:#333333;"><em>3dCart's version 4 features combined with GoDataFeed's powerful automated feed submissions will help new and existing merchants increase traffic and conversions</em><br /></span><br /><span style="color:#333333;">Ecommerce software provider, 3dCart, recently announced the launch of version 4. As the biggest rollout to date, 3dCart 4 capitalizes on the group buying trend by putting control of group deals in the hands of online businesses. The new version features tight integration with GoDatafeed.<br /><br /><strong>3DCart Promotion for GoDataFeed Merchants<br /></strong></span><span style="color:#333333;">As part of the release, 3DCart is inviting GoDatafeed merchants to sign up for 3dcart and <u>get two extra months of service free</u>.<br /><br />The biggest new features of 3dCart 4 include:<br /><br />• <strong>Daily Deals</strong> – By featuring a “daily deal” on their sites, online stores gain the ability to drive more conversions by adding urgency, pique customer interest with exclusivity, allow partner sites to promote deals, generate more content for social media channels and more easily clear stock of outdated products.<br /><br />• <strong>Group Deals</strong> – The new “Group Deals” tool gives online stores the ability to feature their own group deals without paying out to a middleman. Businesses have the ability to run their own group promotions whenever they want and control how those deals are promoted.<br /><br />• <strong>Make An Offer</strong> – This feature allows customers to place a bid on items. If the bid falls within a pre-designated percentage margin, the sale is closed. If not, the administrator has the ability to accept or decline the sale. The feature is meant to appeal to comparison, bargain and haggling shoppers.<br /><br />• <strong>Autoresponders</strong> – Set and forget autoresponders—preprogrammed emails that go out based on customer activity and designations—to build brand loyalty.<br /><br />• <strong>Feedback</strong> – Collect more leads, generate more sales, reduce cart abandonment and keep customers happy with easy-to-implement feedback tabs.<br /><br /></span><span style="color:#333333;"><strong>3dCart 4 also includes new features like:<br /></strong>“Quick View” to preview products and buy directly from the category page<br />“Quick Cart” to preview products in the customer’s shopping cart without leaving the page<br />“Facebook Send Button” to allow customers to quickly and easily share products over Facebook<br />“Facebook Open Graph Meta Tags” that allows customers to “Like” your store directly from your website<br />“Recently Viewed Items” for customers to return to product pages they previously visited<br />Integration with Australia Post; warehouse location updates; and updated order sorting<br /><br />More details about 3dcart 4 are available on their site at <a href="http://www.3dcart.com/" target="_blank">3DCart.com</a><br /></span><span style="color:#333333;"></span><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-33029318762071417492011-06-27T09:59:00.018-04:002011-06-30T13:45:10.891-04:00Increase Sales with Bing Shopping's New 'Deals' Program<div style="text-align: center;"><span class="Apple-style-span"><u><br /></u></span></div>As part of <a href="http://www.godatafeed.com/">GoDataFeed's</a> ongoing commitment to keep retailer feeds current with the latest shopping channel marketing initiatives, it now supports <i style="font-weight: bold; ">Bing Shopping Deals, </i>an optional program designed to increase sales with limited-time, discounted offers. <div><br /></div><div>Bing Shopping will be launching its 'Deals' program <b><u>in a few weeks </u></b>and GoDataFeed merchants who wish to participate, are able to so by simply adding the deal specifications through their existing Bing Shopping feed. </div><div><br /></div><div><b>What is a Deal?</b><br />A Deal is defined, by Bing Shopping, as an online offer that contains a "temporary reduction in price." </div><div><br /></div><div><b>What Data is Needed for a Deal?<br /></b>For merchants who want to take part in the optional Bing Shopping Deal offerings, required fields include <i>Price with Discount</i> and <i>Date the Deal is Added</i>. Optional fields include <i>Deal Expiration, Deal Description, Promotional Code, Location</i> and more. </div><div><br /></div><div><b>Already Submitting to Bing Shopping?<br /></b>All required and optional fields are included in GoDataFeed's Bing Shopping feed template, so merchants already submitting their feed to Bing Shopping, who wish to add 'deals,' component to their feed, simply need to add the deal data to their current source file and map that data to their existing Bing Shopping feed.<b><br />Important note: </b>Both the source file and Bing Shopping file names should <u>remain unchanged</u> to avoid feed acceptance issues.</div><div><br /></div><div><b>Getting the Best Results </b></div><div>Deal attributes will only be displayed to help shoppers make better buying decisions. Merchants are<u> highly discouraged</u> from adding deal attributes to regularly priced offers, with no added relevance or reduction in price. Bing views this practice as 'abuse' that can diminish your brand and reputation, and may result in Bing taking, 'corrective measures,' including discarding offers that are not actual deals. </div><div><br /></div><div><b>Not on Bing Yet? </b></div><div>While Bing Shopping has temporarily paused onboarding of new merchants, check back with them periodically, as they will be accepting new merchants. Learn more on <a href="http://advertising.microsoft.com/small-business/search-advertising/bing-shopping" target="_blank">Bing Shopping</a>.</div><div><br /></div><div><div><b><span class="Apple-style-span">Short on Time?</span></b><b> </b></div><div><b>We can create the new Bing Shopping feed for you!</b></div><div>Simply open a support ticket, approve the one-time $99 feed setup charge, and we will create and optimize your Bing Shopping Feed. </div><div><br /></div><div><b>Need to Streamline Your Shopping Feed Campaigns?</b></div><div>We'll help you get started with 2 free shopping feed setups</div><div><ul><li>Visit us at www.GoDataFeed.com</li><li>View our <a href="http://www.godatafeed.com/contactus.aspx?subject=demorequest">Online Demo</a> instantly, or</li><li>Start your <a href="https://www.godatafeed.com/signup.aspx?pcode=1month99">Risk-Free Trial </a>today</li></ul></div></div><div><br /></div><div><br /></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-66351945077886295712011-06-22T14:34:00.003-04:002011-06-22T15:14:43.779-04:00GoDataFeed Helps You Maximize Shopping Channel ProfitabilityGoDataFeed's Actionable Intelligence helps you Make Smarter Campaign Decisions<br /><br /><div><span class="Apple-style-span" ><i><span><span class="Apple-style-span">How would you like to have an assistant whose only job is to monitor your shopping channel analytics? Want to receive an email each time a campaign needs optimizing or fails to meet your marketing goals?</span></span></i><br /></span><br /><div><span class="Apple-style-span">GoDataFeed's <b>Performance Alerts</b> &<b>Cost Reporting </b>are tools designed exclusively to help you make more effective decisions and increase your campaign's profitability.</span></div><br /><b><span><span class="Apple-style-span">Performance Alerts</span></span></b><span> scans your campaign metrics daily and automatically emails you anytime<span></span>something significant happens with your analytics. For example, if your clicks drop suddenly, your click costs exceed a specific threshold or if certain products are going beyond their profitability margins.</span></div><div><strong><br /></strong></div><div><span></span><strong>How it Works?</strong><span> First, you decide what to look for. Then, simply setup an alert. GoDataFeed will automatically deliver you that intelligence so you can take action accordingly (sample Performance Alert below for a 10% decrease in clicks in one week)</span><div><div><br /></div><img id="BLOGGER_PHOTO_ID_5571357394362230114" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM5IBE3lktsEdtde2Ao6fDSSA23RsIGJxs7HETKTN-0tD6uPc6L240ahP5x6V8uma6laM9RaGdeSYlfsKEURT5OJnjN6zrff8U6tAp3GRVm4XgcAD3gaY92EAdEXqh_iQ33FmQBDLl-oyv/s400/PA_Screenshot.jpg" style="margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; width: 400px; float: left; height: 311px; cursor: pointer; " /><br /><br /><div><span><br /><br /></span></div><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcw4d-LGtSPdpo381CT9ar9Oa2fRhVjOi4KYv0R2u7IGcDv4Jkd4GKGbrgjJCYwYmenUzeq6xl2YMcfR0z148-Ro3Ky4BE3_9B2z73krRJ0d0Dbg9s6KRQlq4CeN0i-qUdvTxPOmjDWikL/s1600/PA_Screenshot.jpg"></a><br /><br /><br /><div><br /><br /></div><br /><br /></span><br /><p class="MsoNormal" align="left" style="line-height: normal; margin-bottom: 0pt; "><span><span></span></span></p><br /><br /><br /><div><br /><br /><b><br />Why Performance Alerts?</b> Reasons for an alert could vary from increased click costs, a sudden drop in clicks or conversions; variations that could derive from a number of reasons, including landing page issues, poorly categorized items, non-competitive pricing or a deactivated/unfunded account. You will easily be able to identify strengths and weaknesses before they become costly and unprofitable.<br /><div><br /><div><div><span class="Apple-style-span"><b>Metrics That Matter</b> Once you receive an alert, you can take action to improve your campaign performance by either excluding products or modifying your campaigns (i.e. product title, categorization, pricing or shipping costs.) Plus, you can monitor all your campaigns performance and exclude or include products **directly** from your GoDataFeed account (Easily remove underperforming products in one place, just 'Exclude' products as in screenshot below)</span><br /><p class="MsoNormal" style="line-height: normal; margin-bottom: 0pt; "><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi4x39vSqwUFF3-_icanDH_Sox0HP9w2FCEe1LjQThaRtG7etbdcqJRZJKMUJ9yv-JoBFLsIHAaWE4ZT3LhlcBcae9Qat38GmbBJIFaetOU8krUgldkas-TMb50GNvDe-ohpZSYo3tTh18/s1600/screen-shot-sku-exclusion.jpg"><img id="BLOGGER_PHOTO_ID_5571009181560788546" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi4x39vSqwUFF3-_icanDH_Sox0HP9w2FCEe1LjQThaRtG7etbdcqJRZJKMUJ9yv-JoBFLsIHAaWE4ZT3LhlcBcae9Qat38GmbBJIFaetOU8krUgldkas-TMb50GNvDe-ohpZSYo3tTh18/s400/screen-shot-sku-exclusion.jpg" style="margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; width: 400px; float: left; height: 274px; cursor: pointer; " /></a></span></p><br /><br /><br /><p class="MsoNormal" style="line-height: normal; margin-bottom: 0pt; "><span></span></p><br /><br /><br /><p class="MsoNormal" style="line-height: normal; margin-bottom: 0pt; "><b><span><span class="Apple-style-span"></span></span></b></p><span><span class="Apple-style-span"><br /><br /><br /><br /><br /><br /><br /><br /><br /><b><span class="Apple-style-span">Cost Reporting</span></b></span></span><span> is a module that captures real ad spend on select paid channels. Real feedback lets you gain even deeper insight into your campaigns by reflecting valuable metrics like Cost-of-Sale-Percentage (COS%), Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA) and Average Cost-per-Click (Avg. CPC). Cost reporting helps you make more informed campaign decisions. Plus, you can receive the information through Performance Alerts, giving you the intelligence you need, when you need it. GoDataFeed captures cost reporting for the most popular pay-per-click channels including NexTag, Shopping.com, Pronto, Become, PriceGrabber and Shopzilla (coming soon)-- and will be adding more channels. </span><br /><span class="apple-style-span" style="line-height: normal; "><span><o:p><span class="Apple-style-span"><span><br /><b>How it Works?</b></span><span style="font-family: Cambria, serif; font-weight: normal; "> </span></span></o:p></span></span><span class="Apple-style-span">Cost Reporting gives you a more complete picture of what's happening with your pay-per-click campaigns, making it easier to decide which products to exclude before they become unprofitable as well as which campaigns or bidding need adjusting. Simply activate Cost Reporting and receive these critical metrics through Performance Alerts (sample Cost Reporting metrics, like COS% 'Cost of Sale Percentage' )</span><br /><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiui58Pt9HuqnpyAAGDTuXwG1fFjpEV6xQH3uloonrL_msQiZFF0RDOWzw782MBO6iybaLQYeJPHgWAb75NJ_rfWrVNNhBNwSN7vR9XCyh6dFYA2NTjwiwd41UiTg0pf_JmkSRd7mgTveWB/s1600/screen-shot-campaignperformance.jpg"><img id="BLOGGER_PHOTO_ID_5571010767180825538" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiui58Pt9HuqnpyAAGDTuXwG1fFjpEV6xQH3uloonrL_msQiZFF0RDOWzw782MBO6iybaLQYeJPHgWAb75NJ_rfWrVNNhBNwSN7vR9XCyh6dFYA2NTjwiwd41UiTg0pf_JmkSRd7mgTveWB/s400/screen-shot-campaignperformance.jpg" style="margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; width: 443px; float: left; height: 285px; cursor: pointer; " /></a><br /><br /><br /></div><br /><br /><br /><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbDcsVQWyW74t8-_iG_JkY0MYUwIQgqyuxdZEfmyLivX63xNB5gSYEAwdxK8eAWW4EMqNaP1IMwmzS9nCFdTy5LL7BsRMh4ao2oQcUN_HQkqn40gZ9t8sjUJGJIiVvnhD3K6gvsSTxxxt8/s1600/screen-shot-campaignperformance.jpg"></a><span><strong><br /></strong></span></div><br /><br /><div><span><strong></strong></span></div><br /><br /><div><span><strong></strong></span></div><br /><br /><div><span><strong></strong></span></div><br /><br /><div><span><strong></strong></span></div><div><span><br /><b>Ready to Gain that Competitive Analytics Edge?</b><br /><i>Simply Add Performance Alerts & Cost Reporting modules in four easy steps:</i></span></div><ol><li><span>Implement GoDataFeed’s Analytics</span></li><li><span>Go to the ‘My Account’ > Manage Stores Section</span></li><li><span><span>Choose the Store you want to Activate</span></span></li><li><span><span>Choose the Analytics Add-On Modules</span></span></li></ol><i><span><span class="Apple-style-span"><b>Upgrade Your Analytics Today</b> and get these modules for only $25 monthly, each-- much less expensive than the cost of a hiring a shopping channel analytics assistant!</span></span></i></div><i><br /><div><b>Still have questions </b>about Performance Alerts or Cost Reporting? Contact GoDataFeed customerservice@godatafeed.com or 954-745-7998.</div></i></div></div></div></div></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-2097284268359890772011-06-14T10:12:00.009-04:002011-06-14T10:35:02.210-04:00Amazon Product Ads' New Advertising Categories<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhje-UW_crePSLN_tRtZ7dL6oLnEyOJNg5wMBczYe51-SELkRnB8ANjupfRc7sg5qphuJHDLhHAsCtgN0GYpPPZ-TP-3eGiPqSAe5h2nzoS7vIcQDcIW_n0nTjE8oFHev3KFltA1qRjNKQT/s1600/AmazonsNewLogo.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 94px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhje-UW_crePSLN_tRtZ7dL6oLnEyOJNg5wMBczYe51-SELkRnB8ANjupfRc7sg5qphuJHDLhHAsCtgN0GYpPPZ-TP-3eGiPqSAe5h2nzoS7vIcQDcIW_n0nTjE8oFHev3KFltA1qRjNKQT/s400/AmazonsNewLogo.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5618080648777865266" /></a><br /><div><span class="Apple-style-span">If you're a Musical Instruments, Pet Supplies or Groceries and Gourmet merchant, you can now increase sales by advertising your products on </span><b><a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20" target="_blank">Amazon Product Ads</a>. </b></div><div><b><br /></b></div>The Internet retailing industry has labeled Amazon Product Ads (APA) a "highest converting" CPC product advertising channel, due to it's highly targeted and relevant pay-per-click ads.<div><br /></div><div>Merchants interested in listing on APA's Grocery and Gourmet category <u>must obtain approval</u> for this restricted category before they can list their products. To request approval, first sign up to <b><a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20" target="_blank">Amazon Product Ads</a></b>, then request approval to advertise in the Grocery & Gourmet category. </div><div><br /></div><div>Musical Instruments and Pet Supplies are open to all sellers. </div><div><br /></div><div>Listen to GoDataFeed & Amazon Product Ads' most recent <a href="https://www1.gotomeeting.com/register/184646273"><b>Webinar</b></a> 'Get in Front of Millions of Amazon Shoppers" to help you succeed</div><div><br /></div><div><div>Learn more about <b><a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20" target="_blank">Amazon Product Ads</a></b></div><div><br /></div></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-50501374680267507432011-06-08T17:12:00.010-04:002011-06-09T09:59:14.899-04:00Google Enforcing New Requirements - Is Your Google Feed Ready?<div>As of June 20th Google Product Search Merchants will have to provide unique identifiers for products in all categories <i>except for apparel and one-of-a-kind items.</i></div><div><br /></div><div>To determine if your data is ready, login to your Google Merchant account and check your 'Data Quality' to see if you currently have Unique Product Identifier warnings, and make adjustments as needed. </div><div><br /><u>Warnings could turn into errors on June 20th and those products will not be displayed</u>.</div><div><br /></div><div><b>Apparel & Accessories</b> - If your items fall into the Apparel & Accessories category, you will be exempt, although it is still encouraged to provide a Brand/Manufacturer and the Google Product Type to ensure proper placement. Apparel & Accessories includes these categories: </div><div><ul><li> Clothing</li><li> Clothing Accessories</li><li> Costumes</li><li> Jewelry</li><li> Jewelry Accessories</li><li> Shoe Accessories</li><li> Shoes</li><li> Watch Accessories</li><li> Watches</li><li> Luggage & Bags ' Handbags</li></ul></div><div><br /></div><div><b>Exemptions</b> - If your products are custom made or one-of-a-kind items, you will need to apply for an exemption from Google: </div><div>http://www.google.com/support/merchants/bin/request.py?contact_type=unique_id_exemption</div><div><br /></div><div><b>How to Validate your Google Feed</b></div><div>The best way to determine if you are in compliance with Google's new requirements is to use GoDataFeed's new Google feed template as the validation tools and field attributes are built-in to ensure compliance. </div><div><br /></div><div> </div><div>You will need two of the three items for your products:</div><div> </div><div>1. ACCURATE Brand information (you can use Manufacturer)</div><div>2. ACCURATE Manufacturer Product Numbers (MPN) as assigned by the Manufacturer - and that they are assigned to the CORRECT products.</div><div>3. or ACCURATE UPC Codes as assigned by the Manufacturer - 12 to 14 digit codes (or ISBNs for books)</div><div> </div><div>Google uses the above information to match your products against a standard database of products and will show their image, their title and descriptions. If the information you provide is inaccurate then it will show up incorrect in Google or may not get submitted at all. </div><div> </div><div><b><br /></b></div><div><u><b>Please note </b>that in the weeks after June 20th, Google will begin disapproving feeds of merchants who have a significant percentage of items that do not include the correct unique identifiers. </u></div><div> </div><div><b><br /></b></div><div><b>Shipping and Tax Information Requirements</b>- Google is also extending the previous June 6th deadline until September 1, to allow Merchants more time to modify their data. They are also permitting estimates for tax/shipping information. This rule applies to Google US, UK, France and Germany feeds. </div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-57267320302229504332011-06-01T10:14:00.032-04:002011-06-01T12:13:44.085-04:00Reminder: June Rate Card Changes for Several Top CSEs<b>What you need to know about Rate Card changes at <span class="Apple-style-span" style="font-weight: normal; "><b>Amazon Product Ads,</b></span> Become, <span class="blsp-spelling-error" id="SPELLING_ERROR_0">NexTag</span> & <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Shopzilla</span></b><div><b><br /></b></div><div><b><i>Plus Reminder: Google Enforcing Tax & Shipping Requirements June 6<span class="blsp-spelling-error" id="SPELLING_ERROR_2">th</span></i></b><div><div><b><br /></b></div><div>As a reminder, many of the top shopping channels are changing their rate cards- see below for details and links to their newest rate cards: </div><div><div style="font-weight: normal; "><b><br /></b></div><div style="font-weight: normal; "><b>Amazon Product Ads</b></div><div>Amazon is increasing minimum bids in 36 categories, and decreasing it in 4, starting June 1st.<br /><br /><b>View Amazon Product Ads newest <a href="http://g-ecx.images-amazon.com/images/G/01/productads-help/ProductAdsRateCardApril212011._V180501649_.pdf?mkt_tok=3RkMMJWWfF9wsRons6%2FOZKXonjHpfsX66uwuWK6%2FhJZsn0V%2Fe%" target="_blank">Rate Card</a><br /></b><br /><i style="font-weight: normal; ">What do I need to do?</i><b style="font-weight: normal; "> </b>They will automatically set bids to the new minimums on June 1, in Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Office, Sports, and Toys. **If you do not want your bids to be set automatically** <span class="blsp-spelling-error" id="SPELLING_ERROR_3" style="font-weight: normal; ">login</span> to Seller Central account and look for the title "Minimum Bids in 36 Categories are changing" at the top of any page to manage your bidding</div><div><div><b><br /></b><div><div><b>Become.com</b></div><div>Become.com will be increasing rate card minimums starting June 15<span class="blsp-spelling-error" id="SPELLING_ERROR_4">th</span>. </div><div><br /></div><div><b>View <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Become's</span> newest <a href="http://newsletter.become.com/pdfs/Become-2011-Rate-Card-6-15-2011.pdf" target="_blank">Rate Card</a>. </b></div><div><br /></div><div><i>What do I need to do?</i><b style="font-weight: normal; "> </b> No action required. The change will take place on June 15<span class="blsp-spelling-error" id="SPELLING_ERROR_6">th</span>.</div><div><br /></div><div><b><span class="blsp-spelling-error" id="SPELLING_ERROR_7">NexTag</span></b></div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_8">Nextag</span> will be making rate card changes starting June 1st in various categories including Clothing & Accessories, Shoes, Bed & Bath, Home Improvement, Appliances, Food & Wine, Prescription Drugs and more. </div><div><br /></div><div><b>View <span class="blsp-spelling-error" id="SPELLING_ERROR_9">NexTag's</span> newest <a href="http://links.mkt2253.com/servlet/MailView?ms=MzQ2MTA0OQS2&r=MjMzNjc4NjYxNzIS1&j=MTA5MDY4NTU3S0&mt=1&rt=0" target="_blank">Rate Card</a></b> </div><div><br /></div><div><i>What do I need to do?</i><b style="font-weight: normal; "> </b>No action required, changes will take place June 1; any bids already equal to or greater than minimum rates will not be impacted</div><div><br /></div><div><b><span class="blsp-spelling-error" id="SPELLING_ERROR_10">Shopzilla</span></b></div><div><span class="blsp-spelling-error" id="SPELLING_ERROR_11">Shopzilla</span> will be increasing rate card bids in several categories starting June 1st, decreasing rates in Appliances & DVDs and leaving some rates unchanged. </div><div><br /></div><div><b>View <span class="blsp-spelling-error" id="SPELLING_ERROR_12">Shopzilla's</span> newest <a href="https://merchant.shopzilla.com/docs/bid_ratecard.pdf" target="_blank">Rate Card</a></b></div><div><br /></div><div><i>What do I need to do?</i><b style="font-weight: normal; "> </b> <span class="blsp-spelling-error" id="SPELLING_ERROR_13">Shopzilla</span> will automatically adjust <span class="blsp-spelling-error" id="SPELLING_ERROR_14">CPC</span> bids June 1st; <span class="blsp-spelling-error" id="SPELLING_ERROR_15">CPC</span> bids that are above the minimum bid will not be changed.</div><div><br /></div><div><b>PS: Google Reminder</b></div><div><div>Starting June 6<span class="blsp-spelling-error" id="SPELLING_ERROR_16">th</span>, Google will require you to include tax and shipping information. </div><div><br /></div><div><i>What do I need to do?</i><b style="font-weight: normal; "> </b>This pricing data can be set through either your Google Merchant Center or item-level through your <span class="blsp-spelling-error" id="SPELLING_ERROR_17">datafeed</span>. **After June 6<span class="blsp-spelling-error" id="SPELLING_ERROR_18">th</span>, merchants not including accurate tax and shipping information may cause Google to disapprove their feeds**</div><div><br /></div><div><b>Short on Time?</b> We can create the updated Google Product Search feed for you!</div><div>Simply open a support ticket, approve the one-time $99 feed setup charge, and we will update and optimize your Google Feed. We will add your existing custom filters, categorization and rules to your new Google feed.</div><div><br /></div><div><br /></div><div> </div></div><div><br /></div><div><br /></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 12px; line-height: 19px;"> </span></span></div><div><div><br /></div></div><div><br /></div><div><br /></div><div><br /></div></div></div></div></div></div></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-63377711270772402062011-05-02T12:23:00.011-04:002011-05-02T13:34:08.233-04:00Reminder: Google is Enforcing New Requirements Tomorrow, May 3rd<div>GoDataFeed has created a new Google Product Search feed template to reflect its upcoming feed requirements- which will go into effect tomorrow, May 3rd and June 6th, as posted in our blog last month. </div><div><br /></div><div>We've created this new template to allow you to continue using the existing Google feed template, uninterrupted, while setting up the new one. If you haven't, we recommend you add your Unique Product Identifiers and migrate to the new template ASAP. </div><p class="MsoNormal"><span style="color: rgb(31, 73, 125); "><o:p></o:p></span></p><div>Google aims to help shoppers make better buying decisions with more accurate product and pricing information. GoDataFeed's new Google Product Search template will ensure you are adhering to Google's new requirements, maximizing all recommended fields and sending the most relevant, optimized feed to one of the Web's most important shopping engines.</div><div><br /></div><div>If you are submitting your feed to Google Product Search, you will be required to include the following attributes in your feed:</div><div><br /></div><div><b><span class="Apple-style-span"><u>Starting May 3rd (tomorrow)</u></span></b></div><div><br /></div><div><b><span class="Apple-style-span">Unique Product Identifiers-</span></b> you'll need to include two out of the three unique product identifiers, such as Manufacturer Part Number (MPN), Brand or Global Trade Item Numbers (GTINs) in your datafeed (except for apparel or 'one-of-a-kind' items). This means you will now need 2 of the 3 below:</div><div><ul><li><b><span class="Apple-style-span">Brand Name (or Manufacturer)</span></b></li><li><span class="Apple-style-span"><b>MPNs </b>-- these are usually Alpha Numeric codes assigned by the Manufacturer</span></li><li><span class="Apple-style-span"><b>GTINs </b><span style="color: black; ">--these are product codes or other values associated with an individual product generally 12 to 14 numerical digits and assigned by the Manufacturer, which include UPC, EAN (in Europe), JAN (in Japan), and ISBN (10 digit codes for books)</span></span></li></ul></div><div><span class="Apple-style-span"><b>Important Note:</b> </span>As stated on Google's Blog:<i> 'Products without unique product identifiers may not be listed in Google Product Search, though the feed may not be disapproved.' </i>So to avoid seeing a drop in traffic, make sure to use <u>ACCURATE</u> Unique IDs, UPCs or MPNs and a Brand name, as opposed to an internal merchant ID or SKU.</div><div><br /></div><div><b><span class="Apple-style-span"><u>Starting June 6th</u></span></b></div><div><b><span class="Apple-style-span"><u><br /></u></span></b></div><div><b><span class="Apple-style-span">Tax & Shipping Data-</span></b> you'll be required to include tax and shipping information. This pricing data can be set through either your Google Merchant Center or item-level through your datafeed. <u>After June 6th, merchants not including accurate tax and shipping information may cause Google to disapprove their feeds.</u></div><div><br /></div><div><b><span class="Apple-style-span">Short on Time?</span> </b><b>We can create the updated Google Product Search feed for you!</b></div><div>Simply open a support ticket, approve the one-time $99 feed setup charge, and we will update and optimize your Google Feed. We will add your existing custom filters, categorization and rules to your new Google feed<i>.</i></div><div><br /></div><div>Learn more about Google Product Search's new Unique ID or Tax/Shipping requirements on <a href="http://googlemerchantblog.blogspot.com/2011/03/changes-for-google-product-search.html" target="_blank">Google's Merchant Blog</a></div><div><br /></div><div><b>Need to Optimize Your Google Feed?</b></div><div>We'll help you submit the most optimized relevant feed to Google Product Search</div><div><ul><li>Visit us at www.GoDataFeed.com</li><li>View our <a href="http://www.godatafeed.com/contactus.aspx?subject=demorequest">Online Demo</a> instantly, or</li><li>Start your <a href="https://www.godatafeed.com/signup.aspx?pcode=1month99">Risk-Free Trial t</a>oday</li></ul></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-42837077493079976412011-04-27T09:46:00.017-04:002011-04-27T10:25:35.019-04:00Amazon Product Ads Changes & Webinar Recording Now Available<p class="MsoPlainText"></p><p class="MsoPlainText">Sellers and industry experts have labeled Amazon Product Ads a "highest converting" CPC product advertising channel. Amazon teamed up with GoDataFeed on last week's Webinar to share how you can succeed through<b> <a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20"><span class="Apple-style-span">Product Ads</span></a></b>, it's highly targeted and relevant pay-per-click ads.</p><p class="MsoPlainText"><b>Missed the Webinar?</b> You can still catch the Amazon Product Ads <a href="https://www1.gotomeeting.com/register/184646273"><span class="Apple-style-span"><b>Webinar</b></span></a> recording and learn how to:</p><p class="MsoPlainText"></p><ul><li>Get in front of millions of Amazon Shoppers to increase traffic to your site</li><li>Take advantage of Amazon's Product Ads promotion to get <a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20"><span class="Apple-style-span"><b>$75 worth of free clicks</b></span> </a>to your website!</li><li>Optimize your campaign strategy with the practical tips & tactics...all in the <a href="https://www1.gotomeeting.com/register/184646273"><b>Webinar</b></a> </li></ul><p></p><p class="MsoPlainText"><b>Already on Amazon Seller Central?</b> Complement your Amazon sales with its high-converting, <a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20"><b>Product Ads</b></a> program</p><p class="MsoPlainText"><u><b><span class="Apple-style-span" >Upcoming Changes to Amazon Product Ads:</span></b></u></p><p class="MsoPlainText"></p><ul><li><b>Pricing Changes to the Product Ads Minimum</b>: Starting June 1st, Amazon Product Ads is changing minimum bids, increasing it in 36 categories, decreasing it in 4. </li><li>View the new <a href="http://g-ecx.images-amazon.com/images/G/01/productads-help/ProductAdsRateCardApril212011._V180501649_.pdf?mkt_tok=3RkMMJWWfF9wsRons6%2FOZKXonjHpfsX66uwuWK6%2FhJZsn0V%2Fe%" target="_blank"><b>Rate Card</b></a> </li><li><b>Already on Amazon Product Ads?</b> They will automatically set bids to the new minimums on June 1, 2011. **If you do not want your bids to be set automatically** login to Seller Central account and look for the title "Minimum Bids in 36 Categories are changing" at the top of any page to manage your bidding</li><li><b>Categories Include:</b> Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Office, Sports, and Toys. Pre-approval is required in the Jewelry, Shoes, and Watches categories</li><li><b>Coming Soon! </b>New Categories will include: Musical Instruments, Grocery and Gourmet, and Pet Supplies</li></ul><p></p><p class="MsoPlainText"><b>Ready to Get Started? </b><br />You can get<b> <a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20">$75 worth of free clicks</a></b> by signing up with Product Ads and either setup the feed yourself or request a GoDataFeed Feed Setup and get your products in front of highly targeted Amazon Shoppers</p><p class="MsoPlainText"><b>Want to Succeed on Amazon Product Ads?</b></p><p class="MsoPlainText">We'll help you submit the most optimized, relevant product feed to<a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20"><b> Amazon Product Ads</b></a></p><p class="MsoPlainText"></p><ul><li>Visit us at www.GoDataFeed.com </li><li>View our <a href="https://www.godatafeed.com/contactus.aspx?subject=demorequest"><b>Online Demo</b></a> instantly, or</li><li>Start your <a href="https://www.godatafeed.com/signup.aspx?pcode=1month99"><b>Risk-Free</b></a> Trial today</li></ul><p></p><p></p><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-8634415483208112652011-04-07T10:10:00.028-04:002011-04-07T12:45:49.046-04:00GoDataFeed Supports Google's New Requirements for Unique IDs, Tax & Shipping<div>GoDataFeed has created a new Google Product Search feed template to reflect its upcoming feed requirements- which will go into effect May 3rd and June 6th. </div><div><br /></div><div>We've created this new template to allow you to continue using the existing Google feed template, uninterrupted, while setting up the new one. We recommend you begin adding your Unique Product Identifiers and migrating to the new template this month (before May) to stay ahead of the game. </div><p class="MsoNormal"><span style="color:#1F497D"><o:p></o:p></span></p><div>Google aims to help shoppers make better buying decisions with more accurate product and pricing information. GoDataFeed's new Google Product Search template will ensure you are adhering to Google's new requirements, maximizing all recommended fields and sending the most relevant, optimized feed to one of the Web's most important shopping engines.</div><div><br /></div><div>If you are submitting your feed to Google Product Search, you will be required to include the following attributes in your feed: </div><div><br /></div><div><b><span class="Apple-style-span"><u>Starting May 3rd</u></span></b></div><div><br /></div><div><b><span class="Apple-style-span">Unique Product Identifiers-</span></b> you'll need to include two out of the three unique product identifiers, such as Manufacturer Part Number (MPN), Brand or Global Trade Item Numbers (GTINs) in your datafeed (except for apparel or 'one-of-a-kind' items). This means you will now need 2 of the 3 below: </div><div><ul><li><b><span class="Apple-style-span" >Brand Name (or Manufacturer)</span></b></li><li><span class="Apple-style-span" ><b>MPNs </b>-- these are usually Alpha Numeric codes assigned by the Manufacturer </span></li><li><span class="Apple-style-span" ><b>GTINs </b><span style="color: black; ">--these are product codes or other values associated with an individual product generally 12 to 14 numerical digits and assigned by the Manufacturer, which include UPC, EAN (in Europe), JAN (in Japan), and ISBN (10 digit codes for books) </span></span></li></ul></div><div><span class="Apple-style-span"><b>Important Note:</b> </span>As stated on Google's Blog:<i> 'Products without unique product identifiers may not be listed in Google Product Search, though the feed may not be disapproved.' </i>So to avoid seeing a drop in traffic, make sure to use <u>ACCURATE</u> Unique IDs, UPCs or MPNs and a Brand name, as opposed to an internal merchant ID or SKU.</div><div><br /></div><div><b><span class="Apple-style-span"><u>Starting June 6th</u></span></b></div><div><b><span class="Apple-style-span"><u><br /></u></span></b></div><div><b><span class="Apple-style-span">Tax & Shipping Data-</span></b> you'll be required to include tax and shipping information. This pricing data can be set through either your Google Merchant Center or item-level through your datafeed. <u>After June 6th, merchants not including accurate tax and shipping information may cause Google to disapprove their feeds.</u></div><div><br /></div><div><b><span class="Apple-style-span">Short on Time?</span> </b><b>We can create the updated Google Product Search feed for you!</b></div><div>Simply open a support ticket, approve the one-time $99 feed setup charge, and we will update and optimize your Google Feed. We will add your existing custom filters, categorization and rules to your new Google feed<i>. </i></div><div><br /></div><div>Learn more about Google Product Search's new Unique ID or Tax/Shipping requirements on <a href="http://googlemerchantblog.blogspot.com/2011/03/changes-for-google-product-search.html" target="_blank">Google's Merchant Blog</a> </div><div><br /></div><div><b>Need to Optimize Your Google Feed?</b></div><div>We'll help you submit the most optimized relevant feed to Google Product Search</div><div><ul><li>Visit us at www.GoDataFeed.com</li><li>View our <a href="http://www.godatafeed.com/contactus.aspx?subject=demorequest">Online Demo</a> instantly, or</li><li>Start your <a href="https://www.godatafeed.com/signup.aspx?pcode=1month99">Risk-Free Trial t</a>oday</li></ul></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-71652431162218146392011-03-17T11:00:00.003-04:002011-03-17T11:28:57.939-04:00GoDataFeed Now Supports Amazon Product Ads Cost Reporting<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbRzYtzchXzp6ykBk9wK9USsc5W5B68PXmWlT0eAT3FC31vs2g9YA9efBTR1MEJHTdTNI6trG6vyWwQp649dFW0s-ksEI0tLRx5bRK8Qn3UDpbg7gb-unyezzqw3HJWaOBe1cUoNLvm07-/s1600/AmazonProductAdsLogo.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 65px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbRzYtzchXzp6ykBk9wK9USsc5W5B68PXmWlT0eAT3FC31vs2g9YA9efBTR1MEJHTdTNI6trG6vyWwQp649dFW0s-ksEI0tLRx5bRK8Qn3UDpbg7gb-unyezzqw3HJWaOBe1cUoNLvm07-/s400/AmazonProductAdsLogo.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5584376949997937058" /></a><br /><span class="Apple-style-span" style="color: rgb(51, 102, 255); "><i>Want to maximize profits, reduce costs and stay informed of your shopping channel marketing performance?</i></span><br /><div><span class="Apple-style-span"><b><br /></b></span></div><div><b>GoDataFeed's</b> <span class="Apple-style-span"><a href="http://godatafeed.blogspot.com/2011/02/increase-shopping-channel-profitability.html"><span class="Apple-style-span">actionable analytics</span></a> </span>helps you make the most of your shopping channel marketing, tracking real costs on multiple pay-per-click channels, and <b>now includes Amazon Product Ads. <span class="Apple-style-span"></span></b></div><div><b><br /></b></div><div>Plus, you can still get<b><span class="Apple-style-span"> <a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20"><span class="Apple-style-span">$75 in free clicks on Amazon Product Ads</span></a></span></b>, so use GoDataFeed's cost reporting to track those clicks. </div><div><b><br /></b></div><div><b></b>As featured on<b><span class="Apple-style-span" > <a href="http://www.amazonsellersupportblog.com/2011/03/advertiser-tip-use-solution-providers-for-help-with-monitoring-your-cpc-analytics.html" target="_blank">Amazon's Seller Blog</a>,</span></b> GoDataFeed's <b><a href="http://godatafeed.blogspot.com/2011/02/increase-shopping-channel-profitability.html"><span class="Apple-style-span">Performance Alerts & Cost Reporting</span></a></b> are tools designed exclusively to help you make more effective decisions and increase your campaign's profitability. </div><div><br /></div><div><b>Performance Alerts</b> help you identify strengths and weaknesses before they become costly and unprofitable, like:</div><div><ul><li>Sudden drop in clicks or conversions </li><li>Increase in click costs </li><li>Products exceeding profitability margins </li></ul></div><div><b>Helps you Flag:</b> </div><div><ul><li>Landing page issues</li><li>Poorly categorized items</li><li>Non-competitive pricing </li><li>Deactivated/unfunded account </li><li>When to bid higher on best sellers </li></ul></div><div><b>Improve Campaign Performance by:</b></div><div><ul><li>Easily Excluding Under-performing products </li><li>Modifying & Monitoring all your campaigns performance in one place</li><li>Using Feedback to Increase/Decrease Bidding </li></ul></div><div><b>Cost Reporting</b> captures real ad spend on select channels*, makes it easier to decide which products to exclude before they become unprofitable and which campaigns need tweaking. </div><div><br /></div><div><b>Cost Reporting Advantages </b></div><div><ul><li>Real feedback = deeper insight into your campaigns </li><li>Helps you make more informed campaign decisions</li><li>Receive actionable updates through Performance Alerts</li></ul></div><div><b>Cost Reporting Reflects valuable metrics including:</b></div><div><ul><li>Cost-of-Sale-Percentage (COS%)</li><li>Return-On-Ad-Spend (ROAS)</li><li>Cost-Per-Acquisition (CPA) </li></ul></div><div><span class="Apple-style-span">*GoDataFeed captures cost reporting for the most popular pay-per-click channels including NexTag, Shopping.com, Pronto, Become, PriceGrabber, Amazon Product Ads (new!) and Shopzilla (coming soon)-- and will be adding more channels. </span></div><div><br /></div><div><b>Ready to Gain that Competitive Edge?</b></div><div><br /></div><div><span class="Apple-style-span">Upgrade Your Analytics Today</span></div><div><br /></div><div>Sign up and get these modules for only $25 monthly, per module. This includes all supported shopping channels and all 6 PPC channels for Cost Reporting. </div><div><br /></div><div>Still have questions about Performance Alerts or Cost Reporting? Contact GoDataFeed customerservice@godatafeed.com or 954-745-7998.<br /><br /></div><div><b>Want to learn more? <a href="http://godatafeed.blogspot.com/2011/02/increase-shopping-channel-profitability.html">See a preview</a> of these modules today</b></div><div><br /></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 15px;"><b><br /></b></span></span></div><div><br /></div><div><br /></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-83895934224839172462011-02-14T14:04:00.000-05:002011-02-14T14:04:58.239-05:00Merchant Promotions we LOVE this Valentine's Day<img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 434px; DISPLAY: block; HEIGHT: 303px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5573606616462115682" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjemVkXtajrMYlgwEtUfGs8WERqtFllbdakgXrzSEzmohWF0QyBP2ArQu6pbu8Gwoj4HY7A9KkS67phcAJ-PQIaD7FS-FrjUJekxYBnpgdiwIjfG5k5sI8bliA04E3yVgN5PKE-gKiINouh/s400/happy-valentine-day.jpg" /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWrxTPXmZVC18WHAOpc9LKpseyhtaVXGMHwVAhbB6VxyYaBHlIa1GGNRS4ZfUl4jM5jGNDT7FJgvO2jgiriOMj6XOo6_8qqrgR94goEIgi9PNFw7IyO0ES6w4QnIaTqh4vn1upvsG9KWuY/s1600/ValentinesDayGraphicMedium.jpg"></a>In the spirit of Valentine's Day, we at GoDataFeed want to share the merchant promotions we <span style="color:#ff0000;"><strong>LOVE</strong></span>, offered by our shopping channel, social & ecommerce service provider partners: </div><ul><li><strong>Amazon Product Ads</strong> - <a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF&tag=wwwgodatafeed-20">Get $75 worth of Free Clicks </a></li><br /><li><strong>NexTag</strong> - <a href="http://merchants.nextag.com/serv/main/buyer/sellerprograms.jsp?mpc=14">Get $50 in Free Leads</a></li><br /><li><strong>Pronto</strong> - <a href="https://merchant.pronto.com/enrollment/enrollhome.do">Get 20% off your First Month's Clicks </a>(With Promo Code)</li><br /><li><strong>Become</strong> - <a href="https://merchants.become.com/home.htm">Get $25 Worth of Credit </a>(With Promo Code)</li><br /><li><strong>SortPrice</strong> - Sign up with SortPrice's Enhanced Listings and <a href="http://www.sortprice.com/docs?s=pf&show=enhanced&comments=promotion%20code:godatafeed%206%20months%201%20month%20free">Get One Month Free</a> (Total 7 months) </li><br /><li><strong>ShopMed</strong>- <a href="https://merchants.shopmed.com/register.php">Get $25, $50 or $100 in Free Clicks</a></li><br /><li><strong>ShopMania</strong>- <a href="http://partner.shopmania.com/register">Get 3 months Free Listings </a></li><br /><li><strong>Wishpot</strong>- <a href="http://www.wishpot.com/godatafeed">Free Setup & $25/month on a Yearly Contract</a> </li><br /><li><strong>CommerceSocial</strong>- <a href="http://www.commercesocial.com/godatafeed.htm">Free Facebook Store & Setup (no start-up or ongoing fees) </a></li><br /><li><strong>BuySafe</strong>- <a href="http://www.buysafe.com/web/general/PartnerLandingGuarantee.aspx">20% Discount for New Merchants</a> </li><br /><li><strong>Share-A-Sale</strong>- <a href="http://www.shareasale.com/">Get a Discount off of Share-A-Sale's Setup Fee</a> (Contact GoDataFeed for more details)<br /><br /></li></ul><p>See all of GoDataFeed's <a href="http://www.godatafeed.com/supportedfeeds.aspx">Supported Shopping Channels</a></p><div>Want to streamline your product feeds management and increase quality traffic to your site?</div><br /><ul><br /><li><a href="https://www.godatafeed.com/contactus.aspx?subject=demorequest">Request an Instant Demo</a> or </li><br /><li>Sign up for a <a href="https://www.godatafeed.com/signup.aspx?pcode=1month99">Risk-Free Trial </a>Today; your trial includes 2 Free Feed Setups, Free Analytics and Free Support</li></ul><br /><p><br /><br /></p><br /><div><br /></div><br /><br /><br /><div><br /></div><br /><br /><br /><div><br /></div><br /><br /><br /><div></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-41604071614887443052011-02-07T12:28:00.062-05:002011-02-08T12:51:33.951-05:00Increase Shopping Channel Profitability with GoDataFeed's New Performance Alerts & Cost Reporting<div><span>Introducing GoDataFeed's Actionable Intelligence to Maximize Shopping Channel Profitability</span><br /><br /><div><span class="Apple-style-span"><i><span><span class="Apple-style-span">How would you like to have an assistant whose only job is to monitor your shopping channel analytics? Want to receive an email each time a campaign needs optimizing or fails to meet your marketing goals?</span></span></i><br /></span><br /><div><span class="Apple-style-span">GoDataFeed is pleased to announce its two latest analytics modules: <b>Performance Alerts</b> & <b>Cost Reporting;</b> tools designed exclusively to help you make more effective decisions and increase your campaign's profitability. </span></div><br /><b><span><span class="Apple-style-span">Performance Alerts</span></span></b><span style="mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin"> scans your campaign metrics daily and automatically emails you anytime<span> </span>something significant happens with your analytics. For example, if your clicks drop suddenly, your click costs exceed a specific threshold or if certain products are going beyond their profitability margins.</span></div><div><strong><br /></strong></div><div><span style="mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin"></span><strong>How it Works?</strong><span> First, you decide what to look for. Then, simply setup an alert. GoDataFeed will automatically deliver you that intelligence so you can take action accordingly (sample Performance Alert below for a 10% decrease in clicks in one week)</span><div><div><br /></div><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 400px; FLOAT: left; HEIGHT: 311px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5571357394362230114" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM5IBE3lktsEdtde2Ao6fDSSA23RsIGJxs7HETKTN-0tD6uPc6L240ahP5x6V8uma6laM9RaGdeSYlfsKEURT5OJnjN6zrff8U6tAp3GRVm4XgcAD3gaY92EAdEXqh_iQ33FmQBDLl-oyv/s400/PA_Screenshot.jpg" /><br /><br /><div><span style="mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin"><br /><br /></span></div><span style="mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcw4d-LGtSPdpo381CT9ar9Oa2fRhVjOi4KYv0R2u7IGcDv4Jkd4GKGbrgjJCYwYmenUzeq6xl2YMcfR0z148-Ro3Ky4BE3_9B2z73krRJ0d0Dbg9s6KRQlq4CeN0i-qUdvTxPOmjDWikL/s1600/PA_Screenshot.jpg"></a><br /><br /><br /><div><br /><br /></div><br /><br /></span><br /><p style="LINE-HEIGHT: normal; MARGIN-BOTTOM: 0pt" class="MsoNormal" align="left"><span style="mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin"><span style="mso-spacerun: yes"></span></span></p><br /><br /><br /><div><br /><br /><b><br />Why Performance Alerts?</b> Reasons for an alert could vary from increased click costs, a sudden drop in clicks or conversions; variations that could derive from a number of reasons, including landing page issues, poorly categorized items, non-competitive pricing or a deactivated/unfunded account. You will easily be able to identify strengths and weaknesses before they become costly and unprofitable.<br /><div><br /><div><div><span class="Apple-style-span"><b>Metrics That Matter</b> Once you receive an alert, you can take action to improve your campaign performance by either excluding products or modifying your campaigns (i.e. product title, categorization, pricing or shipping costs.) Plus, you can monitor all your campaigns performance and exclude or include products **directly** from your GoDataFeed account (Easily remove underperforming products in one place, just 'Exclude' products as in screenshot below)</span><br /><p style="LINE-HEIGHT: normal; MARGIN-BOTTOM: 0pt" class="MsoNormal"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi4x39vSqwUFF3-_icanDH_Sox0HP9w2FCEe1LjQThaRtG7etbdcqJRZJKMUJ9yv-JoBFLsIHAaWE4ZT3LhlcBcae9Qat38GmbBJIFaetOU8krUgldkas-TMb50GNvDe-ohpZSYo3tTh18/s1600/screen-shot-sku-exclusion.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 400px; FLOAT: left; HEIGHT: 274px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5571009181560788546" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi4x39vSqwUFF3-_icanDH_Sox0HP9w2FCEe1LjQThaRtG7etbdcqJRZJKMUJ9yv-JoBFLsIHAaWE4ZT3LhlcBcae9Qat38GmbBJIFaetOU8krUgldkas-TMb50GNvDe-ohpZSYo3tTh18/s400/screen-shot-sku-exclusion.jpg" /></a></span></p><br /><br /><br /><p style="LINE-HEIGHT: normal; MARGIN-BOTTOM: 0pt" class="MsoNormal"><span></span></p><br /><br /><br /><p style="LINE-HEIGHT: normal; MARGIN-BOTTOM: 0pt" class="MsoNormal"><b><span style="mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin"><span class="Apple-style-span"></span></span></b></p><span><span class="Apple-style-span"><br /><br /><br /><br /><br /><br /><br /><br /><br /><b><span class="Apple-style-span">Cost Reporting</span></b></span></span><span> is a module that captures real ad spend on select paid channels. Real feedback lets you gain even deeper insight into your campaigns by reflecting valuable metrics like Cost-of-Sale-Percentage (COS%), Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA) and Average Cost-per-Click (Avg. CPC). Cost reporting helps you make more informed campaign decisions. Plus, you can receive the information through Performance Alerts, giving you the intelligence you need, when you need it. GoDataFeed captures cost reporting for the most popular pay-per-click channels including NexTag, Shopping.com, Pronto, Become, PriceGrabber and Shopzilla (coming soon)-- and will be adding more channels. </span><br /><span style="LINE-HEIGHT: normal" class="apple-style-span"><span><o:p><span class="Apple-style-span"><span><br /><b>How it Works?</b></span><span style="font-family: Cambria, serif; font-weight: normal; "> </span></span></o:p></span></span><span class="Apple-style-span">Cost Reporting gives you a more complete picture of what's happening with your pay-per-click campaigns, making it easier to decide which products to exclude before they become unprofitable as well as which campaigns or bidding need adjusting. Simply activate Cost Reporting and receive these critical metrics through Performance Alerts (sample Cost Reporting metrics, like COS% 'Cost of Sale Percentage' )</span><br /><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiui58Pt9HuqnpyAAGDTuXwG1fFjpEV6xQH3uloonrL_msQiZFF0RDOWzw782MBO6iybaLQYeJPHgWAb75NJ_rfWrVNNhBNwSN7vR9XCyh6dFYA2NTjwiwd41UiTg0pf_JmkSRd7mgTveWB/s1600/screen-shot-campaignperformance.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 443px; FLOAT: left; HEIGHT: 285px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5571010767180825538" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiui58Pt9HuqnpyAAGDTuXwG1fFjpEV6xQH3uloonrL_msQiZFF0RDOWzw782MBO6iybaLQYeJPHgWAb75NJ_rfWrVNNhBNwSN7vR9XCyh6dFYA2NTjwiwd41UiTg0pf_JmkSRd7mgTveWB/s400/screen-shot-campaignperformance.jpg" /></a><br /><br /><br /></div><br /><br /><br /><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbDcsVQWyW74t8-_iG_JkY0MYUwIQgqyuxdZEfmyLivX63xNB5gSYEAwdxK8eAWW4EMqNaP1IMwmzS9nCFdTy5LL7BsRMh4ao2oQcUN_HQkqn40gZ9t8sjUJGJIiVvnhD3K6gvsSTxxxt8/s1600/screen-shot-campaignperformance.jpg"></a><span><strong><br /></strong></span></div><br /><br /><div><span><strong></strong></span></div><br /><br /><div><span><strong></strong></span></div><br /><br /><div><span><strong></strong></span></div><br /><br /><div><span><strong></strong></span></div><div><span><br /><b>Ready to Gain that Competitive Analytics Edge?</b><br /><i>Simply Add Performance Alerts & Cost Reporting modules in four easy steps:</i></span></div><ol><li><span>Implement GoDataFeed’s Analytics</span></li><li><span>Go to the ‘My Account’ > Manage Stores Section</span></li><li><span><span>Choose the Store you want to Activate</span></span></li><li><span><span>Choose the Analytics Add-On Modules</span></span></li></ol><i><span><span class="Apple-style-span"><b>Upgrade Your Analytics Today</b> and get these modules for only $25 monthly, each-- much less expensive than the cost of a hiring a shopping channel analytics assistant!</span></span></i></div><i><br /><div><b>Still have questions </b>about Performance Alerts or Cost Reporting? Contact GoDataFeed customerservice@godatafeed.com or 954-745-7998.</div><p style="FONT-STYLE: italic; FONT-WEIGHT: bold"></p></i></div></div></div></div></div></div><div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.comtag:blogger.com,1999:blog-289908961407794944.post-1345171855729794002011-01-05T10:23:00.008-05:002011-01-05T10:44:38.591-05:00Smarter.com Changes to Invitation Only Shopping ChannelIn an email sent out to merchants on 1/4/11, Smarter.com announced that they've changed their Shopping Channel to an invitation-only model, in an effort to attract, larger, more reputable brands. This is a decision that will obviously affect smaller retailers who will be removed from Smarter's marketplace starting Feb.1st.<br /><br />As they announced through their email and on their <a href="https://sam.smarter.com/merchant/account/registerstepone.php" target="_blank">Smarter Merchant Registration</a> Page<br /><br />[In response to an evolution in consumer demand, SMARTER has decided to change the service we provide to consumers. The initial phase of this change is visibly evident in the new look and feel of the site. Additional efforts will include moving to a smaller, invitation only program...<br />This change will be made effective 12AM PST 2/1/2011. We thank you for your support of SMARTER and wish you great success in the 2011 year.]<br /><br />If you have any questions regarding this decision, please see the FAQs below:<br /><br /><strong>What changes is SMARTER making?<br /></strong>SMARTER is changing to a smaller, limited invitation only program which will focus on topical and seasonal shopping trends and exclusive deals at national online retailers.<br /><br /><strong>Why was my site not included?<br /></strong>Due to the limited and customized nature of the program, we are only able to work with a small number of retailers. We have chosen retailers based upon product selection and availability, brand recognition and consumer demand.<br /><br /><strong>What are my options if my site is not included?<br /></strong>Shopping.com <https: service="page/Register">, Pricegrabber <https:>, and Shopzilla <http:>all have comparison shopping programs. You may decide to work with any one, if not all.<br /><br />GoDataFeed merchants, if you've received this email, make sure to bring your Smarter.com feed to a close by 2/1/11.<br /><br />Looking for a shopping channel to replace Smarter?<br /><br /><strong>GoDataFeed's Top Shopping Channel Picks include:<br /><br /></strong><a href="http://www.amazonservices.com/content/product-ads-on-amazon.htm?ld=RPPADSGDF">Amazon Product Ads</a><br /><a href="http://advertising.microsoft.com/search-advertising/bing-shopping" target="_blank">Bing Shopping</a><br /><a href="http://merchants.nextag.com/serv/main/buyer/sellerprograms.jsp?mpc=14">NexTag</a><br /><a href="http://www.pricegrabber.com/about.php/about=corporate/sub_opt=11" target="_blank">PriceGrabber</a><br /><a href="http://merchant.shopzilla.com/oa/shopping_search/" target="_blank">Shopzilla</a><br /><br />View all of <a href="http://www.godatafeed.com/supportedfeeds.aspx">GoDataFeed's Supported Shopping Channels</a>, Affiliate Networks & eCommerce Tools<br /><br /><a href="http://www.godatafeed.com/contactus.aspx">Contact </a>GoDataFeed to streamline your shopping channel campaigns or see how it works with an <a href="http://www.godatafeed.com/contactus.aspx?subject=demorequest">instant demo</a>.<div class="blogger-post-footer">All You Need To Feed</div>GoDataFeedhttp://www.blogger.com/profile/07233114947615281037noreply@blogger.com