Online Shoppers Spend More On Dad- Are your Feeds Ready for Father's Day?

Online shoppers spend up to 50 percent more on Dad, according to the NRF's most recent survey*, so to capture some of that lucrative Father's Day traffic, make sure to get your product feeds in shape for Father's Day, tips below.

If you sell any products in the most popular Father's Day categories below, make the most of your feeds to enhance sales to these generous shoppers:

• Books or CDs
• Clothing
• Gift Certificates
• Consumer Electronics
• Personal Care Items
• Sporting Goods
• Tools & Appliances
• Home Improvement
• Gardening Tools
• Automotive Goods

GoDataFeed's Father's Day Feed Optimization Tips

- Include Father's Day keywords - in titles and/or descriptions: Father's day, Father's day gift, gift for dad, dad, grandfather, gift ideas (for) dad, Father in law

- Make it Personal- If your store offers personalized items, make sure to highlight that in your feed, as these are popular for Father's Day

- Make it Fast- Shoppers are often rushing to get dad his gift on time, so if you offer free, fast or same-day shipping, highlight that in your feeds

- Promote Father's Day items if applicable, in your feeds with any Father's Day promotions

About the Father's Day Survey

Online Shopping for Father's Day isn't slowing down, according to Shop.org's* latest National Retail Federation survey, with the average offline shopper spending approximately $90, and online shoppers expecting to spend an average of $136! Although online shoppers only account for nearly 18 percent of overall shoppers, they are spending substantially more.

*Source:May, 2009, NRF Father's Day Survey, Conducted by BIGresearch

Shopping.com Revises Feed Specifications

GoDataFeed is integrated with Shopping.com's new DataFeed Template, according to its latest datafeed specification requirments-- which will be in effect on Shopping.com on June 1st.

New Feed Specs
Shopping.com's latest template is more thorough and allows merchants to include more attributes and improve categorizations for their product lines.

Required Changes
Shopping.com requires merchants include a Merchant SKU as well as Brand/Manufacturer, by August 30th, 2009.

More Attributes, More Categories
They've also added a host of new attributes, including Product Bullet Points, Alternative Image URLs, Stock availability, more detailed Product Types and Sub-Types, and Category Specific Attributes like size, length and weight and industry-specific attributes like Software platforms.

To learn more, view Shopping.com's Revised Feed Specifications

Shopping.com Introduces 2 New Pricing Models & More

GoDataFeed's team wants to keep online merchants in the loop regarding new programs and shopping engine updates. We just got word that Shopping.com is announcing two new pricing programs:

New CPC Pricing Models:

1. Tiered CPC- where the CPC Rates are based on the product price in all categories-- this helps merchants advertise lower priced items profitably

2. Tiered Logo Pricing - which makes advertising your brand more affordable by changing the logo rate from a flat $0.10 CPC to a tiered cost structure that ranges from $0.02 to $0.10, depending on the CPC rate

International Click-Filtering
Shopping.com has also rolled out an international click filtering program which will allow merchants to continue to receive clicks -- without being charged for them.

Upcoming Changes
Also, there will be changes to the Shopping.com feed later this month-- stay tuned for more updates.