Share-A-Sale Affiliate Network Expands Datafeed Specifications

GoDataFeed is now integrated with Share-A-Sale's New Expanded DataFeed Template

New Share-A-Sale Expanded Feed Specs
Share-A-Sale's expanded datafeed revisons lets merchants include more details about their products, through 15 new data columns, to improve search relevance and performance. The new format includes new attributes like quantity discounts, product cross-selling, additional category fields and other product options.

What that Means to You?
These changes are optional, so you only need to make changes if you want take advantage of Share-A-Sale's expanded datafeed format

Want to Enhance your Share-A-Sale Feed?
GoDataFeed clients can map to Share-A-Sale's new fields through the 'Map Fields,' option in the GoDataFeed application. To learn more about how to map your fields, watch our step-by-step 'Video Help' on the top navigation, near the 'Knowledgebase' icon.

Interested in submitting your products to Share-A-Sale?
Interested in Submitting to Share-A-Sale's award-winning affiliate network, you can sign up with Share-A-Sale through GoDataFeed's Supported Feeds page.

Google Base makes the 'Condition' Attribute a Required Field

As of next week, GoDataFeed will make the Google Base 'Condition' attribute a required field to comply with Google Base's requirements, which go into effect June 30th.

So make sure to include the 'condition' attribute for all your items, if you haven't already. The condition attribute is one of the three values: new, used or refurbished.

You can also read more about this change on Google Base's Blog

Not On Google Base?
If you're looking to expand product exposure, you should definitely be submitting your product feeds to Google Base; it's a free shopping site and it can bring you significant quality traffic.

To sign up with Google Base, visit our Supported Feeds Page.

Online Shoppers Spend More On Dad- Are your Feeds Ready for Father's Day?

Online shoppers spend up to 50 percent more on Dad, according to the NRF's most recent survey*, so to capture some of that lucrative Father's Day traffic, make sure to get your product feeds in shape for Father's Day, tips below.

If you sell any products in the most popular Father's Day categories below, make the most of your feeds to enhance sales to these generous shoppers:

• Books or CDs
• Clothing
• Gift Certificates
• Consumer Electronics
• Personal Care Items
• Sporting Goods
• Tools & Appliances
• Home Improvement
• Gardening Tools
• Automotive Goods

GoDataFeed's Father's Day Feed Optimization Tips

- Include Father's Day keywords - in titles and/or descriptions: Father's day, Father's day gift, gift for dad, dad, grandfather, gift ideas (for) dad, Father in law

- Make it Personal- If your store offers personalized items, make sure to highlight that in your feed, as these are popular for Father's Day

- Make it Fast- Shoppers are often rushing to get dad his gift on time, so if you offer free, fast or same-day shipping, highlight that in your feeds

- Promote Father's Day items if applicable, in your feeds with any Father's Day promotions

About the Father's Day Survey

Online Shopping for Father's Day isn't slowing down, according to Shop.org's* latest National Retail Federation survey, with the average offline shopper spending approximately $90, and online shoppers expecting to spend an average of $136! Although online shoppers only account for nearly 18 percent of overall shoppers, they are spending substantially more.

*Source:May, 2009, NRF Father's Day Survey, Conducted by BIGresearch