Increase Sales with Bing Shopping's New 'Deals' Program

As part of GoDataFeed's ongoing commitment to keep retailer feeds current with the latest shopping channel marketing initiatives, it now supports Bing Shopping Deals, an optional program designed to increase sales with limited-time, discounted offers.

Bing Shopping will be launching its 'Deals' program in a few weeks and GoDataFeed merchants who wish to participate, are able to so by simply adding the deal specifications through their existing Bing Shopping feed.

What is a Deal?
A Deal is defined, by Bing Shopping, as an online offer that contains a "temporary reduction in price."

What Data is Needed for a Deal?
For merchants who want to take part in the optional Bing Shopping Deal offerings, required fields include Price with Discount and Date the Deal is Added. Optional fields include Deal Expiration, Deal Description, Promotional Code, Location and more.

Already Submitting to Bing Shopping?
All required and optional fields are included in GoDataFeed's Bing Shopping feed template, so merchants already submitting their feed to Bing Shopping, who wish to add 'deals,' component to their feed, simply need to add the deal data to their current source file and map that data to their existing Bing Shopping feed.
Important note: Both the source file and Bing Shopping file names should remain unchanged to avoid feed acceptance issues.

Getting the Best Results

Deal attributes will only be displayed to help shoppers make better buying decisions. Merchants are highly discouraged from adding deal attributes to regularly priced offers, with no added relevance or reduction in price. Bing views this practice as 'abuse' that can diminish your brand and reputation, and may result in Bing taking, 'corrective measures,' including discarding offers that are not actual deals.

Not on Bing Yet?

While Bing Shopping has temporarily paused onboarding of new merchants, check back with them periodically, as they will be accepting new merchants. Learn more on Bing Shopping.

Short on Time?

We can create the new Bing Shopping feed for you!

Simply open a support ticket, approve the one-time $99 feed setup charge, and we will create and optimize your Bing Shopping Feed.

Need to Streamline Your Shopping Feed Campaigns?

We'll help you get started with 2 free shopping feed setups

• Visit us at www.GoDataFeed.com
• View our Online Demo instantly, or
• Start your Risk-Free Trial today

GoDataFeed Helps You Maximize Shopping Channel Profitability

GoDataFeed's Actionable Intelligence helps you Make Smarter Campaign Decisions

How would you like to have an assistant whose only job is to monitor your shopping channel analytics? Want to receive an email each time a campaign needs optimizing or fails to meet your marketing goals?

GoDataFeed's Performance Alerts &Cost Reporting are tools designed exclusively to help you make more effective decisions and increase your campaign's profitability.

Performance Alerts scans your campaign metrics daily and automatically emails you anytimesomething significant happens with your analytics. For example, if your clicks drop suddenly, your click costs exceed a specific threshold or if certain products are going beyond their profitability margins.

How it Works? First, you decide what to look for. Then, simply setup an alert. GoDataFeed will automatically deliver you that intelligence so you can take action accordingly (sample Performance Alert below for a 10% decrease in clicks in one week)

Why Performance Alerts? Reasons for an alert could vary from increased click costs, a sudden drop in clicks or conversions; variations that could derive from a number of reasons, including landing page issues, poorly categorized items, non-competitive pricing or a deactivated/unfunded account. You will easily be able to identify strengths and weaknesses before they become costly and unprofitable.

Metrics That Matter Once you receive an alert, you can take action to improve your campaign performance by either excluding products or modifying your campaigns (i.e. product title, categorization, pricing or shipping costs.) Plus, you can monitor all your campaigns performance and exclude or include products **directly** from your GoDataFeed account (Easily remove underperforming products in one place, just 'Exclude' products as in screenshot below)

Cost Reporting is a module that captures real ad spend on select paid channels. Real feedback lets you gain even deeper insight into your campaigns by reflecting valuable metrics like Cost-of-Sale-Percentage (COS%), Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA) and Average Cost-per-Click (Avg. CPC). Cost reporting helps you make more informed campaign decisions. Plus, you can receive the information through Performance Alerts, giving you the intelligence you need, when you need it. GoDataFeed captures cost reporting for the most popular pay-per-click channels including NexTag, Shopping.com, Pronto, Become, PriceGrabber and Shopzilla (coming soon)-- and will be adding more channels.

How it Works? Cost Reporting gives you a more complete picture of what's happening with your pay-per-click campaigns, making it easier to decide which products to exclude before they become unprofitable as well as which campaigns or bidding need adjusting. Simply activate Cost Reporting and receive these critical metrics through Performance Alerts (sample Cost Reporting metrics, like COS% 'Cost of Sale Percentage' )

Ready to Gain that Competitive Analytics Edge?
Simply Add Performance Alerts & Cost Reporting modules in four easy steps:

1. Implement GoDataFeed’s Analytics
2. Go to the ‘My Account’ > Manage Stores Section
3. Choose the Store you want to Activate
4. Choose the Analytics Add-On Modules

Upgrade Your Analytics Today and get these modules for only $25 monthly, each-- much less expensive than the cost of a hiring a shopping channel analytics assistant!

Still have questions about Performance Alerts or Cost Reporting? Contact GoDataFeed customerservice@godatafeed.com or 954-745-7998.

Amazon Product Ads' New Advertising Categories

If you're a Musical Instruments, Pet Supplies or Groceries and Gourmet merchant, you can now increase sales by advertising your products on Amazon Product Ads.

The Internet retailing industry has labeled Amazon Product Ads (APA) a "highest converting" CPC product advertising channel, due to it's highly targeted and relevant pay-per-click ads.

Merchants interested in listing on APA's Grocery and Gourmet category must obtain approval for this restricted category before they can list their products. To request approval, first sign up to Amazon Product Ads, then request approval to advertise in the Grocery & Gourmet category.

Musical Instruments and Pet Supplies are open to all sellers.

Listen to GoDataFeed & Amazon Product Ads' most recent Webinar 'Get in Front of Millions of Amazon Shoppers" to help you succeed

Learn more about Amazon Product Ads