Friday, June 5, 2009

Online Shoppers Spend More On Dad- Are your Feeds Ready for Father's Day?

Online shoppers spend up to 50 percent more on Dad, according to the NRF's most recent survey*, so to capture some of that lucrative Father's Day traffic, make sure to get your product feeds in shape for Father's Day, tips below.

If you sell any products in the most popular Father's Day categories below, make the most of your feeds to enhance sales to these generous shoppers:
  • Books or CDs
  • Clothing
  • Gift Certificates
  • Consumer Electronics
  • Personal Care Items
  • Sporting Goods
  • Tools & Appliances
  • Home Improvement
  • Gardening Tools
  • Automotive Goods

GoDataFeed's Father's Day Feed Optimization Tips

- Include Father's Day keywords - in titles and/or descriptions: Father's day, Father's day gift, gift for dad, dad, grandfather, gift ideas (for) dad, Father in law

- Make it Personal- If your store offers personalized items, make sure to highlight that in your feed, as these are popular for Father's Day

- Make it Fast- Shoppers are often rushing to get dad his gift on time, so if you offer free, fast or same-day shipping, highlight that in your feeds

- Promote Father's Day items if applicable, in your feeds with any Father's Day promotions

About the Father's Day Survey
Online Shopping for Father's Day isn't slowing down, according to's* latest National Retail Federation survey, with the average offline shopper spending approximately $90, and online shoppers expecting to spend an average of $136! Although online shoppers only account for nearly 18 percent of overall shoppers, they are spending substantially more.

*Source:May, 2009, NRF Father's Day Survey, Conducted by BIGresearch
Shopping Engines & Product Data Feeds