Friday, March 20, 2009

Spring Forward with GoDataFeed

Today is the First Day of Spring

Time to Kick off the Season and Help your Business Bloom


GoDataFeed's 5 Spring-Feeding Tips
  • Evaluate which shopping sites are bringing your store the most qualified traffic- With GoDataFeed’s Analytics module, you can track clicks, conversions and revenue from conversions. If you haven’t already set up your analytics—now is the best time to track performance and evaluate the best shopping sites for your store as well as your top-selling products

  • Go Green- What better way to welcome spring than to accentuate your green product lines — GoDataFeed now supports Greenzer, an innovative shopping site that helps merchants attract the growing number of eco-conscious shoppers

  • Spring into the Season by Trying Out New Shopping Sites- GoDataFeed Supports more than 50 Comparison Shopping Sites to empower merchants with more selection to expand their online reach and visibility to a variety of shopping sites, affiliate networks and free shopping sites like Sortprice, theFind and Google Product Search

  • Spring Forward your Marketing Promotions- Many comparison shopping sites allow merchants to enter promotions via their Promo Text fields. Using GoDataFeed’s robust rules editor, merchants can design promotional messages based on brand-name, price or any other criteria in their product data

  • Take advantage of GoDataFeed Merchant Offers- available at http://www.godatafeed.com/, including free clicks and listing offers from Become.com, ShopMania and Smarter.com

Tuesday, March 17, 2009

GoDataFeed Now Supports Greenzer.com’s Eco-Friendly Shopping Site

Helping Merchants Cater to the Green Lifestyle

Who says it’s not easy being green? With shopping sites like Greenzer, selling green products is not only easy, it helps online merchants capture the growing market of shoppers interested in making more socially and environmentally responsible shopping choices. After noticing a growing trend toward more eco-conscious shopping, GoDataFeed added Greenzer.com, a green shopping site that promotes and simplifies earth-friendly shopping.

“Eco-friendliness is a new criteria shoppers are using to buy healthier, better quality products and we find that our website’s educational content both simplify buying decisions and result in higher conversions for merchants.” said Jeremy Arditi, one of Greenzer’s founders. “Consumers are only beginning to realize the tangible personal benefits from living green and we see this awareness influencing the purchasing process on an unprecedented scale.”

While there are a growing number of environmentally-friendly products on the market, many consumers are still trying to make sense of the green terminology and how it can enhance their lifestyle. Greenzer’s comprehensive buyer guides, online videos and product comparisons provide consumers with a well-rounded, balanced approach to shopping eco-friendly products, delivering more qualified shoppers.

“We are excited to work with forward-thinking shopping sites, like Greenzer, to provide merchants with a uniquely green platform to feature their eco-friendly products—giving more qualified exposure to those product lines.” said Ro Grosman, Director of Technical Operations at GoDataFeed. “Greenzer does the research for consumers and offers merchants an innovative way to highlight and sell more environmentally responsible products online.”


To be listed on Greenzer, products must meet one or more of Greenzer’s minimum environmental standards and go through Greenzer’s “Green” filtering process. Greenzer also ranks products on a scale from 1 to 10 according to their “Greenness,” 10 being the most green. By selling green products online, merchants are supporting green businesses and encouraging manufacturers to develop more earth-conscious product lines.

To help merchants increase their online footprint, while reducing our ‘collective’ footprint, GoDataFeed is offering a discounted rate for merchants interested in automating and optimizing their product feeds to Greenzer. In addition, GoDataFeed will setup the Greenzer feed for new clients—at no cost- a $75 value. To learn more about this promotion, contact GoDataFeed at customerservice@godatafeed.com.

GoDataFeed also supports more than 50 shopping channels including Shopzilla, PriceGrabber, NexTag and more.

About GoDataFeed
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 50 comparison shopping sites and affiliate networks.

Serving online retailers, hosting and search engine marketing firms, GoDataFeed strives to meet the individual needs of each merchant and exceed customer expectations. GoDataFeed’s staff provides one-on-one customer service to meet the unique demands of each company and works with each client- from setting up customized feeds to implementing tracking—to ensure feeds are delivered properly and are driving motivated buyers to their site. GoDataFeed also caters to companies who wish to delegate the entire data feed setup process.

GoDataFeed’s software engineers and marketing specialists have developed ecommerce solutions for online businesses since 2000. Responding to the popularity of comparison shopping channels, GoDataFeed’s team combined its collective knowledge of best ecommerce and shopping channel marketing practices to create a single, user-friendly application to manage the product feed process. The GoDataFeed team has been quoted by retail industry sites including Practical eCommerce, Ecommerce-Guide.com, Small Business Informer and ECommerceOptimization.com.

About Greenzer
Greenzer is a new Web site and shopping engine intended exclusively for ‘green’ products, offering people the chance to shop at online retailers offering eco-friendly products. The catalog offers products that meet a minimum green requirement across ten categories, including apparel and accessories, beauty, babies and kids, electronics, home and garden, and travel. Using a proprietary, patent-pending technology, Greenzer scores select products’ impacts on the environment by analyzing their green attributes, labels/certifications, and manufacturers’ sustainable practices. The result is a 1-10 ‘Greenzer Score’. The site also offers green lifestyle content, such as the Daily Greenz blog, buyer’s guides and other content features. Greenzer also powers green shopping experiences on several partner sites including MSN. In October 2008, Greenzer was selected in PC World’s “100 Incredibly Interesting & Useful Websites”

Monday, March 2, 2009

GoDataFeed Adds Play.com, Leading Entertainment E-Tailer, Expanding Retailers’ Reach in Foreign Markets

With the growing demand for consumer entertainment products online and accessibility of the internet, many retailers are naturally growing their business by selling their products in lucrative foreign markets. GoDataFeed, provider of affordable datafeed management services, has just added PlayTrade from Play.com. Play.com is one of the United Kingdom’s top entertainment shopping sites that specializes in gaming consoles, video games, books, music and other electronic products.


PlayTrade offers the opportunity for companies to sell their entertainment and consumer electronics products directly to Play’s own customers. Although UK-based, many American retailers are listing on Play.com to expand their international reach.
Some of Play.com’s most successful media sellers are US-based because these merchants realize the untapped growth potential that lies in marketing their products directly to Play.com’s 10 million registered shoppers.


“By adding PlayTrade to our supported feeds, we maintain our commitment of giving merchants more choices and tools to expand their customer base and boost their international presence among the world’s leading shopping sites” said Ro Grosman, GoDataFeed’s Director of Technical Operations. “Like PlayTrade, GoDataFeed aims to help merchants sell more products online, while simplifying their business processes.”


In fact, online analyst group, Foresee Results, have declared Play.com and Amazon.com as the UK’s leading online sellers as well as “most loved” by UK shoppers. During the 2008 Christmas season alone, Play’s sales grew a considerable 24 percent, when compared to last year, processing approximately 1,000 orders per minute, with sales in excess of £400 million.


Similar to the Amazon Marketplace model, PlayTrade handles the retail advertising and merchandising, credit card processing and customer care. All merchants need to do is decide on a selling price and fulfill orders promptly. Once signed up third party sellers can load their inventory into the PlayTrade database and their products will be available to purchase by Play’s customers in a matter of minutes.


Best of all, they can list an unlimited number of products on the site for a flat-rate subscription fee of £17.38, which is equivalent to approximately $25.00. Commission is only paid on actual sales, just 13.9% on books, DVD, CD and Video Games. All products sold in the Computing and Electronics categories have transaction fees of just 6.9%.


Play.com’s main product lines consist of DVDs, CDs, Books, Gadgets, Electronics, Mobile devices, PC and video games. For a limited time, PlayTrade will waive the £17.38 monthly ProSeller fee to GoDataFeed clients for the first 3 months of trading. In addition, GoDataFeed is now offering the first two feed setups on the GoDataFeed system—a $175 value-- at no cost for new subscribers interested in automating their feeds to Play.com.

About GoDataFeed.com
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 50 comparison shopping sites and affiliate networks.


Serving online retailers, hosting and search engine marketing firms, GoDataFeed strives to meet the individual needs of each merchant and exceed customer expectations. GoDataFeed’s staff provides one-on-one customer service to meet the unique demands of each company and works with each client- from setting up customized feeds to implementing tracking—to ensure feeds are delivered properly and are driving motivated buyers to their site. GoDataFeed also caters to companies who wish to delegate the entire data feed setup process.


GoDataFeed’s software engineers and marketing specialists have developed ecommerce solutions for online businesses since 2000. Responding to the popularity of comparison shopping channels, GoDataFeed’s team combined its collective knowledge of best ecommerce and shopping channel marketing practices to create a single, user-friendly application to manage the product feed process. The GoDataFeed team has been quoted by retail industry sites including Practical eCommerce, Ecommerce-Guide.com, Small Business Informer and ECommerceOptimization.com.

Contact Information:
Lin Grosman
Marketing & Business Development
954.745.7998
http://www.godatafeed.com/

About Play.com
PLAY.com is the UK's favourite Book, DVD, music and games retailer and was founded in 1998. PLAY.com offers DVDs, CDs, games, books gadgets and electronics and has added to the range with Posters, T-shirts and the recently launched online trading site– PlayTrade™. Play.com differentiates itself from competitors by focusing on entertainment and leisure only, and pioneering free delivery on the internet. PLAY.com has become the UK's third most visited online retailer with in excess of 10 million registered customers in over 30 countries with more than 600 employees.

PlayTrade was fully launched in March 2007 and had a phenomenal first years trading. In year two the Company is experiencing triple digit growth as the PlayTrade sellers deliver both value for money and excellent customer service.

Contact Information:
Tim Tuer
Senior Sales & Account Manager, PlayTrade
tim.tuer@play.com
0044 1223 484174
Play.com

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