With the growing demand for consumer entertainment products online and accessibility of the internet, many retailers are naturally growing their business by selling their products in lucrative foreign markets. GoDataFeed, provider of affordable datafeed management services, has just added PlayTrade from Play.com. Play.com is one of the United Kingdom’s top entertainment shopping sites that specializes in gaming consoles, video games, books, music and other electronic products.
PlayTrade offers the opportunity for companies to sell their entertainment and consumer electronics products directly to Play’s own customers. Although UK-based, many American retailers are listing on Play.com to expand their international reach.
Some of Play.com’s most successful media sellers are US-based because these merchants realize the untapped growth potential that lies in marketing their products directly to Play.com’s 10 million registered shoppers.
“By adding PlayTrade to our supported feeds, we maintain our commitment of giving merchants more choices and tools to expand their customer base and boost their international presence among the world’s leading shopping sites” said Ro Grosman, GoDataFeed’s Director of Technical Operations. “Like PlayTrade, GoDataFeed aims to help merchants sell more products online, while simplifying their business processes.”
In fact, online analyst group, Foresee Results, have declared Play.com and Amazon.com as the UK’s leading online sellers as well as “most loved” by UK shoppers. During the 2008 Christmas season alone, Play’s sales grew a considerable 24 percent, when compared to last year, processing approximately 1,000 orders per minute, with sales in excess of £400 million.
Similar to the Amazon Marketplace model, PlayTrade handles the retail advertising and merchandising, credit card processing and customer care. All merchants need to do is decide on a selling price and fulfill orders promptly. Once signed up third party sellers can load their inventory into the PlayTrade database and their products will be available to purchase by Play’s customers in a matter of minutes.
Best of all, they can list an unlimited number of products on the site for a flat-rate subscription fee of £17.38, which is equivalent to approximately $25.00. Commission is only paid on actual sales, just 13.9% on books, DVD, CD and Video Games. All products sold in the Computing and Electronics categories have transaction fees of just 6.9%.
Play.com’s main product lines consist of DVDs, CDs, Books, Gadgets, Electronics, Mobile devices, PC and video games. For a limited time, PlayTrade will waive the £17.38 monthly ProSeller fee to GoDataFeed clients for the first 3 months of trading. In addition, GoDataFeed is now offering the first two feed setups on the GoDataFeed system—a $175 value-- at no cost for new subscribers interested in automating their feeds to Play.com.
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 50 comparison shopping sites and affiliate networks.
Serving online retailers, hosting and search engine marketing firms, GoDataFeed strives to meet the individual needs of each merchant and exceed customer expectations. GoDataFeed’s staff provides one-on-one customer service to meet the unique demands of each company and works with each client- from setting up customized feeds to implementing tracking—to ensure feeds are delivered properly and are driving motivated buyers to their site. GoDataFeed also caters to companies who wish to delegate the entire data feed setup process.
GoDataFeed’s software engineers and marketing specialists have developed ecommerce solutions for online businesses since 2000. Responding to the popularity of comparison shopping channels, GoDataFeed’s team combined its collective knowledge of best ecommerce and shopping channel marketing practices to create a single, user-friendly application to manage the product feed process. The GoDataFeed team has been quoted by retail industry sites including Practical eCommerce, Ecommerce-Guide.com, Small Business Informer and ECommerceOptimization.com.
Marketing & Business Development
PLAY.com is the UK's favourite Book, DVD, music and games retailer and was founded in 1998. PLAY.com offers DVDs, CDs, games, books gadgets and electronics and has added to the range with Posters, T-shirts and the recently launched online trading site– PlayTrade™. Play.com differentiates itself from competitors by focusing on entertainment and leisure only, and pioneering free delivery on the internet. PLAY.com has become the UK's third most visited online retailer with in excess of 10 million registered customers in over 30 countries with more than 600 employees.
PlayTrade was fully launched in March 2007 and had a phenomenal first years trading. In year two the Company is experiencing triple digit growth as the PlayTrade sellers deliver both value for money and excellent customer service.
Senior Sales & Account Manager, PlayTrade
0044 1223 484174