Tuesday, November 30, 2010

Amazon Wins Black Friday & Cyber Monday - Get your $75 in free clicks

Amazon Up 25% on Black Friday & Leads Cyber Monday
Product Ads
Webinar Recording Available

Amazon saw a 25% increase in visitors on Black Friday* and online sales rose 19% on Cyber Monday, with Amazon being the most visited Shopping Site on the Internet**-- so if you missed GoDataFeed's Amazon Product Ads Webinar, great news! You can still listen to the Webinar and learn how to:

• Get in front of millions of Amazon Shoppers to increase traffic to your site
• Take advantage of Amazon's Limited time promotion by signing up for a Product Ads account by 12/31/10 and receiving $75 worth of free clicks to your website!
• Optimize your Holiday Strategy with the latest tips & tactics...all in the Webinar
• Get your Amazon Product Ads Campaign Up & Running for the Holidays!

Already on Amazon Seller Central?
Complement your Amazon sales with its high-converting, Product Ads program

Amazon Product Ads Webinar Recap:
• More Exposure on Amazon: Product Ads offers you more advertising placement opportunities showing your ads in relevant & related searches
• Higher Conversion Rates: Because of the targeted nature of Product Ads placements, sellers and industry experts have labeled Amazon Product Ads a "highest converting" CPC product advertising channel
• Get More Shoppers to your Site: Customers are directed from Amazon to your Website to complete purchases
• You Control Costs: Product Ads has a rate card with a minimum CPC bid for each product is based on the product category and product price; you control the maximum price you are willing to pay per click with your CPC bid
• Get on Amazon Quickly: Sign up with Product Ads and either setup the feed yourself or request a GoDataFeed Feed Setup and get your products in front of Amazon Shoppers before the Holidays!
• Open Categories include: Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Office, Sports, and Toys. Pre-approval is required in the Jewelry, Shoes, and Watches categories

*Source: Black Friday Boasts $648 Million in U.S. Online Holiday Spending, Up 9 Percent vs. Year Ago ComScore
**Source: U.S. Online Sales on Cyber Monday Climbed 19%, Coremetrics Says Businessweek

Tuesday, November 16, 2010

Get your Shopping Channel Campaigns in Holiday-Ready Shape with GoDataFeed's top tips & tactics, now featured on Practical eCommerce's Shopping Channel Marketing Blog.

And, Download GoDataFeed's Holiday Tips & Tactics Guide to maximize your exposure on the shopping channels. GoDataFeed's 2010 Holiday Guide is full of actionable feed optimization tips, ecommerce industry indicators and shopping channel strategies to help you reach more shoppers during retail's busiest shopping days.

GoDataFeed's Guide will help you:

  • Gain Insight with the industry's leading ecommerce indicators for 2010
  • Optimize Your Ecommerce Strategy with tips and tactics to get help you get found by more holiday shoppers
  • Get Ready for the 2010 holiday season with need-to-know retail dates
  • Expand Your Presence with GoDataFeed's top channel & ecommerce service picks

Empowering Retailers for Success
GoDataFeed provides retailers with a simple and affordable way to optimize, automate and track product feed campaigns to all major (60+) comparison shopping channels, marketplaces and affiliate networks as well as ecommerce tools that help you increase conversions on your site.

With GoDataFeed's robust shopping feed management and optimization tools, you can customize your feeds for each engine, create holiday-focused campaigns and track which engines and products are generating holiday sales.

Reach More Holiday Shoppers
See how it works, through our instant Online Demo, contact us or call us at 954.745.7998.
Get Started on your 30-Day Risk-Free Trial, and we'll setup your first 2 shopping channels FREE.

Thursday, November 11, 2010

Webinar: Get in Front of Millions of Shoppers with Amazon Product Ads & GoDataFeed

Webinar is Thursday, November 18th at 1:30 - 2:00 pm ET

Join Amazon Product Ads and GoDataFeed for a free webinar and learn how to increase traffic to your site with Product Ads, Amazon's cost-per-click advertising program. Topics we will cover include:

- How Amazon Product Ads fits into the product advertising landscape
- How to optimize your Product Ads listings
- How monitor and maximize your Product Ads performance
- How to get started with Product Ads today

Amazon Product Ads Promotion: Sign-up for a Product Ads account by 12/31/10 and receive $75 worth of free clicks to your website!

When: Thursday, November 18, 2010 at 1:30 - 2:00 pm ET

Why should you advertise with Amazon Product Ads?
- Amazon is the top shopping destination on the web, with over 63 million US visitors (comScore)
- Last year, Amazon.com saw Cyber Monday traffic jump by 44% YoY, over 15% of all Web traffic(Experian Hitwise)
- Highly targeted ads = higher conversion rates
- You control your budget. No monthly fees or minimum monthly spend
- You only pay when an Amazon shopper visits your website

Who: Presented by Kieron Zabow, Director of Business Development at GoDataFeed with guest Kristina Wallender, Marketing Manager at Amazon Product Ads

Where: Space is Limited, so Reserve your Webinar Seat today at:

Reach More Shoppers with GoDataFeed
See how it works, through our instant Online Demo, contact us or call us at 954.745.7998.
Get Started on your 30-Day Risk-Free Trial, and we'll setup your first 2 shopping channels FREE.

Tuesday, November 2, 2010

Boost Holiday Sales with Become's New Pop & Save Program

We are happy to host Steven, our guest blogger from Become.com to introduce its new 'Pop & Save' program, helping online retailers gain more visibility and promotional opportunities for 2010's busiest holiday season.

Greetings GoDataFeed Merchants!
You asked for more merchandising opportunities and we have answered with our Pop & Save Program!

What is the program?
Our Pop & Save program is a way for you to highlight products that are part of a promotion your store is running.

Where does it appear?
Pop & Save appears as a red balloon with your product listings (when populated in the data feed), and links to a pop up that displays the advertised deal. Additionally, all offers are also included on Become's Deal Center

When will it appear?
The Pop & Save program starts November 3rd, 2010 and your offers will begin to list 24-48 hours after submission and activation.

How do I take advantage of this program?
1. GoDataFeed supports the new template fields you'll need to participate in the Pop & Save program, making it easy to setup the feed yourself. To learn more, contact your GoDataFeed team through your merchant support center or request GoDataFeed set up the Become feed for you.

2. In the Become.com merchant dashboard, under the bidding tab, you must select the Pop & Save option--this can be done for the campaign (Select All Pop & Save) or on a category-by-category basis. There is a small fee of $0.10/click associated with the feature.

Pop & Save Basics

  • $0.10 per click

  • All information contained in feed

  • Exclusive Deals (to Become) get a FREE $0.05 product ranking boost!

Shopping Engines & Product Data Feeds