Monday, September 26, 2011

Google Redirecting Like & Boutiques Shoppers to Google Product Search

Apparel Merchants, Take Note:

Google recently announced that starting October 14th, they will be redirecting shoppers from their and websites to Google Product Search (GPS).

Why? As with all of their recent feed specification changes, this is part of their overall sweep to enhance the user experience, creating an "innovative apparel shopping experience", thus attracting more shoppers that convert. Among their enhanced features, like the ability to browse by price, color, gender and even silhouette, for instance, is the ability to view visually similar styles, (pretty cool!) as seen here below:

Update your Google Product Search Feed
If you're an apparel merchant who is submitting your feed to or, be aware that your datafeed will not automatically transition to Google Product Search, so make sure you are submitting an updated Google Product Search feed that meets all their new requirements.

As noted on their posting:
"As we continue to integrate technology and lessons learned from into Google Product Search, we will be redirecting shoppers from to Google Product Search. The former team, alongside the Google Product Search team, will drive new ideas for apparel shopping through one unified product. "

Check out their new look & feel on Google's Commerce blog

Shopping Engines & Product Data Feeds