And, as predicted by Forrester* and comScore**, online holiday spending has increased 15 percent since the same time last year, reaching 32 Billion with two weeks still remaining in 2011. Shopping days include November 2nd through December 19th.
Notable Holiday Highlights in 2011
- Sales reached 32.6 Billion in December
- Total sales increased 15% since 2010
- 18% increase in sales on Thanksgiving Day
- 26% increase in sales on Black Friday
- 22 % increase in sales on Cyber Monday
- 16% of shoppers bought through their mobile devices
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| Source: ComScore, Dec. 20, 2011 |
*Forrester, 2012 Online Holiday Shopping Highlights
**Heaviest Week in U.S. Online Holiday Shopping History Pushes Season-to-Date Total to $32 Billion, Up 15 Percent vs. Year Ago