Monday, November 23, 2009

Retailers Increase Cyber Monday Promotions to Attract Holiday Shoppers

Shop.org just released their latest Cyber Monday survey, which reflects an upward trend in retailers promoting deals for CyberMonday, with nearly 90 percent-- that's one in 10 retailers-- that are launching sales for Cyber Monday

Enhancing your Shopping Feeds for Cyber Monday
Online retailers looking to enhance their shopping feeds for the holidays may want to consider increasing their bids and making sure feeds containing any Black Friday or Cyber Monday promotions-- through Shopping Site's optional 'Promo Text' fields-- are being submitted in time, as many engines require 24 to 48 hours to process feeds.

The Shop.org Survey
According to Shop.org's Holiday Survey, conducted by BIGResearch 87 percent of retailers are offering Cyber Monday promotions-- up from 83 percent last year and 72 percent in 2007, which include:
  • Specific deals 42%
  • One-day sales 32%
  • Free shipping on all purchases 15%
More Office Holiday Shopping
Over half of Internet shoppers-- 53%, or roughly 68 million people--will shop from the office to complete their shopping lists and avoid having to fight their way through the busy malls this holiday season.

Read more about this survey on Shop.org

You can also download GoDataFeed's Holiday Tips & Tactics Guide- FREE at GoDataFeed.com
Shopping Engines & Product Data Feeds