Monday, November 16, 2009's Holiday CPC Increases for Select Categories

If you're already listing your products on, then you may have already heard that is only increasing their rates in select categories, effective November 15 to December 31st, 2009, when they anticipate a 35% increase in peak holiday traffic.

You will see increases where "conversions to sale," are highest during the holidays, including specific subategories within Clothing & Accessories, Computers, Electronics, Flowers and Gifts, Health & Beauty, Home & Garden, Jewelry & Watches, Toys, Sports & Outdoors and Video Games... View the Holiday CPC Increase Rate Card

According to, 85% of's categories will not see the industry's "Across the Board," rate increases. will automatically adjust the bids, so while you won't need to make any changes to your account, make sure to factor these increases into your holiday budget.

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