If you're already listing your products on Shopping.com, then you may have already heard that Shopping.com is only increasing their rates in select categories, effective November 15 to December 31st, 2009, when they anticipate a 35% increase in peak holiday traffic.
You will see increases where "conversions to sale," are highest during the holidays, including specific subategories within Clothing & Accessories, Computers, Electronics, Flowers and Gifts, Health & Beauty, Home & Garden, Jewelry & Watches, Toys, Sports & Outdoors and Video Games... View the Holiday CPC Increase Rate Card
According to Shopping.com, 85% of Shopping.com's categories will not see the industry's "Across the Board," rate increases. Shopping.com will automatically adjust the bids, so while you won't need to make any changes to your account, make sure to factor these increases into your holiday budget.
Not Listing on Shopping.com yet? Learn more about Shopping.com on GoDataFeed's Supported Shopping Channels page.
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