Microsoft announced on Bing's Blog Friday, June 4th, that they will be canceling the Bing Cashback program; their senior VP, Yusuf Medhi, cited the program's lack of "broad adoption," the company had hoped for.
Bing noted that the program will be shutting down July 30th, stating that consumers can still cash-in their Cashback dollars for up to one year.
The program debuted in May of 2008, after buying Jellyfish.com, and attracted more than 1,000 merchant partners.
More news to come later this summer on Bing product marketing initiatives....Stay tuned to GoDataFeed's blog for updates
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