Monday, June 28, 2010

Shopping.com's New Listing Policy in Effect July 1st

As a reminder, Shopping.com is implementing their new listing policy July 1st (this Thursday). As we posted a few months ago, Shopping.com includes more required fields and additional attributes, so make sure your Shopping.com feeds are up-to-date, and include the following required data:

Image
MPN or UPC (C&E only)
Brand (C&E only)
Merchant SKU
Description
Condition
Product Name
Product URL
Product Price

New attributes
Also, be aware that Shopping.com added more attributes to enhance conversions including complete deal information, new navigation attributes including gender, color, size and material as well as category attributes like product type and UPC- so include as many as you can in your feeds. Learn more about Shopping.com's changes.

Interested in listing your products on Shopping.com? Check out Shopping.com on GoDataFeed's Supported Shopping Channels page.
Shopping Engines & Product Data Feeds