Tuesday, August 17, 2010

Bing Shopping's Webinar, Q&A Recap

Thank you to all the online retailers and marketing agencies, and Bruce Curling of Microsoft, for joining us on the Bing Shopping Webinar earlier this week.

Want to learn more about improving results on Bing Shopping? Download your Copy of GoDataFeed's Bing Shopping Optimization Tips

Whether or not you were able to attend, we have recapped below some of the most frequently asked questions about Bing Shopping's new program:

Q: Are merchants who were already accepted into Bing Cashback grandfathered into Bing Shopping, or do we have to re-apply?
A: Bing Cashback merchants will automatically get their products listed on Bing Shopping and do not need to re-apply. Bing Shopping still accepts the same Cashback format, just disregard the commission field.

Q: How long does it take to get approval after submitting the request form.
A: Bing Shopping should have each application approved within 5 working days.

Q: How do we sign up for this program?
A: Merchants can request a Bing Shopping application directly from the GoDataFeed team

Q: How long does it take to see listing on Bing Shopping?
A: All products in all feeds take about two weeks to show up on the live site after they are initially dropped on the FTP. The time required to match the entire catalog and post it to the live site can vary and depends on a number of factors (size of catalog, richness of data, etc). Bing Shoping performs an initial matching to ensure that all products are properly merchandised and ensure search relevance. In short, Bing Shopping's team takes a little more time on the front end to ensure that you have a great experience over the long term with their program.

Q: Bing has "MerchantCategory" and "BingCategory". Can you clarify the difference and what they should look like?
A: Bing's Categories are top-level departments, while the Merchant Category you provide, detail deeper categories and subcategories. For instance, if you sell housewares, your products may be categorized in Bing Shopping's "Home Furnishings," department, and your Merchant Category will be "Home & Garden > Bedding> Sheets.

Q: Where do you draw the reviews and ratings from?
A: We receive a feed from Reseller Ratings. You can get more details on the Reseller Ratings website: http://www.resellerratings.com/merchant-solutions

Q: Will products expire after 30 days?
A: Products will expire after 45 days,if they are not refreshed (i.e. a new feed is uploaded) We do recommend submitting feeds daily, weekly, or at minimum, monthly.

Q: Is Bing shopping available for Canadians?
A: Currently, Bing only accepts US-based merchants, but is working on expanding international acceptance in the future.

Want to View a Demo? See GoDataFeed's Demo Now

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Monday, August 9, 2010

Webinar: GoDataFeed Introduces Bing Shopping's Free, New Program

Join us for a Free Webinar on August 17:
Introducing Bing Shopping's Free, New Comparison Shopping Engine

Drive More Sales this Back-To-School & Holiday Season

Join GoDataFeed for our Free Webinar with Kieron Zabow of GoDataFeed and guest speaker, Bruce Curling of Bing Shopping, to introduce Bing's long-awaited Free Comparison Shopping Channel.

Get an overview of Bing Shopping's new program, how to make the most out of your Bing Shopping feed campaign and gain valuable insight on how to:

· Drive Traffic to your Site for Free
· Expand your Reach to Bing's 83 Million Unique Searchers
· Plan your Back-to-School and Holiday Shopping Channel Advertising Efforts

When: August 17th, 1:00 pm Eastern Time

Reserve your Seat!
Space is limited, so reserve your Webinar seat now at: https://www1.gotomeeting.com/register/625458065

Thursday, August 5, 2010

GoDataFeed Integrates with Sears.com’s New ‘Sell On Sears’ Online Marketplace

FT. LAUDERDALE, FL – (August 5, 2010) –GoDataFeed.com, provider of affordable datafeed management services, today announced that it has integrated with Sell On Sears, Sears’ cost-per-action (CPA) online marketplace, giving retailers a way to increase product exposure with millions of Sears’ shoppers.

Since the launch of the Marketplace on Sears in January, its platform has grown to offer millions of products and expanded to allow third-party sellers the opportunity to list their products for sale on Sears.com. With GoDataFeed, merchants can automate and customize their feed to Sell On Sears’ precise datafeed template to maximize performance and enable sales among Sears’ loyal client base.

“Sears is one of America’s most trusted brands, so we expect to see good conversion rates for online retailers submitting their products to Sears,” said Ro Grosman, GoDataFeed Chief Executive Officer. “We’re very excited to be one of the first shopping feed management firms to announce integration with the Marketplace on Sears, a model which appeals to a growing number of merchants looking to diversify their shopping channel marketing strategy.”

Participating merchants have their products listed on the Sears site, where Sears processes the sales. Retailers then fulfill the orders and provide full customer service, similar to the Amazon Pro Merchant sales model. Merchants interested in listing their products on the Sell On Sears can create a merchant account directly at www.SearsMarketplace.com. Sears charges a flat monthly fee of $39.99, plus a commission fee based on the product’s category.

Retailers using GoDataFeed’s shopping feed management software can now customize their feed to meet Sears’ specific data requirements to ensure proper alignment of all product attributes, submit only in-stock items and automate their feed submission to ensure accurate product listings. GoDataFeed is also seamlessly integrated with a number of popular shopping carts including 3dCart, Volusion, Magento, X-Cart, Yahoo! Stores, MIVA and more, making it a turn-key, shopping feed management solution for many retailers. GoDataFeed supports a choice of more than 60 shopping channels, including Sears and other popular shopping sites like Google Product Search, Shopzilla, NexTag and more. GoDataFeed caters to online retailers, search engine marketing firms and hosting companies. To view a 3-minute GoDataFeed demo, visit www.godatafeed.com/contactus.aspx?subject=demorequest.

About GoDataFeed
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 60 comparison shopping sites and affiliate networks.

Serving online retailers, hosting and search engine marketing firms, GoDataFeed strives to meet the individual needs of each merchant and exceed customer expectations. GoDataFeed’s staff provides one-on-one customer service to meet the unique demands of each company and works with each client—from setting up customized feeds to implementing tracking—to ensure feeds are delivered properly and are driving motivated buyers to their site. GoDataFeed also caters to companies who wish to delegate the entire data feed setup process.

GoDataFeed’s software engineers and marketing specialists have developed e-Commerce solutions for online businesses since 2000. Responding to the popularity of comparison shopping channels, GoDataFeed’s team combined its collective knowledge of best e-Commerce and shopping channel marketing practices to create a single, user-friendly application to manage the product feed process. The GoDataFeed team has been quoted by retail industry sites including Practical e-Commerce, Ecommerce-Guide.com, Small Business Informer and ECommerceOptimization.com.

Lin Grosman
(954) 745-7998
Shopping Engines & Product Data Feeds