Thursday, March 17, 2011

GoDataFeed Now Supports Amazon Product Ads Cost Reporting


Want to maximize profits, reduce costs and stay informed of your shopping channel marketing performance?

GoDataFeed's actionable analytics helps you make the most of your shopping channel marketing, tracking real costs on multiple pay-per-click channels, and now includes Amazon Product Ads.

Plus, you can still get $75 in free clicks on Amazon Product Ads, so use GoDataFeed's cost reporting to track those clicks.

As featured on Amazon's Seller Blog, GoDataFeed's Performance Alerts & Cost Reporting are tools designed exclusively to help you make more effective decisions and increase your campaign's profitability.

Performance Alerts help you identify strengths and weaknesses before they become costly and unprofitable, like:
  • Sudden drop in clicks or conversions
  • Increase in click costs
  • Products exceeding profitability margins
Helps you Flag:
  • Landing page issues
  • Poorly categorized items
  • Non-competitive pricing
  • Deactivated/unfunded account
  • When to bid higher on best sellers
Improve Campaign Performance by:
  • Easily Excluding Under-performing products
  • Modifying & Monitoring all your campaigns performance in one place
  • Using Feedback to Increase/Decrease Bidding
Cost Reporting captures real ad spend on select channels*, makes it easier to decide which products to exclude before they become unprofitable and which campaigns need tweaking.

Cost Reporting Advantages
  • Real feedback = deeper insight into your campaigns
  • Helps you make more informed campaign decisions
  • Receive actionable updates through Performance Alerts
Cost Reporting Reflects valuable metrics including:
  • Cost-of-Sale-Percentage (COS%)
  • Return-On-Ad-Spend (ROAS)
  • Cost-Per-Acquisition (CPA)
*GoDataFeed captures cost reporting for the most popular pay-per-click channels including NexTag, Shopping.com, Pronto, Become, PriceGrabber, Amazon Product Ads (new!) and Shopzilla (coming soon)-- and will be adding more channels.

Ready to Gain that Competitive Edge?

Upgrade Your Analytics Today

Sign up and get these modules for only $25 monthly, per module. This includes all supported shopping channels and all 6 PPC channels for Cost Reporting.

Still have questions about Performance Alerts or Cost Reporting? Contact GoDataFeed customerservice@godatafeed.com or 954-745-7998.

Want to learn more? See a preview of these modules today




Monday, February 14, 2011

Merchant Promotions we LOVE this Valentine's Day


In the spirit of Valentine's Day, we at GoDataFeed want to share the merchant promotions we LOVE, offered by our shopping channel, social & ecommerce service provider partners:

See all of GoDataFeed's Supported Shopping Channels

Want to streamline your product feeds management and increase quality traffic to your site?

















Monday, February 7, 2011

Increase Shopping Channel Profitability with GoDataFeed's New Performance Alerts & Cost Reporting

Introducing GoDataFeed's Actionable Intelligence to Maximize Shopping Channel Profitability

How would you like to have an assistant whose only job is to monitor your shopping channel analytics? Want to receive an email each time a campaign needs optimizing or fails to meet your marketing goals?

GoDataFeed is pleased to announce its two latest analytics modules: Performance Alerts & Cost Reporting; tools designed exclusively to help you make more effective decisions and increase your campaign's profitability.

Performance Alerts scans your campaign metrics daily and automatically emails you anytime something significant happens with your analytics. For example, if your clicks drop suddenly, your click costs exceed a specific threshold or if certain products are going beyond their profitability margins.

How it Works? First, you decide what to look for. Then, simply setup an alert. GoDataFeed will automatically deliver you that intelligence so you can take action accordingly (sample Performance Alert below for a 10% decrease in clicks in one week)



















Why Performance Alerts?
Reasons for an alert could vary from increased click costs, a sudden drop in clicks or conversions; variations that could derive from a number of reasons, including landing page issues, poorly categorized items, non-competitive pricing or a deactivated/unfunded account. You will easily be able to identify strengths and weaknesses before they become costly and unprofitable.

Metrics That Matter Once you receive an alert, you can take action to improve your campaign performance by either excluding products or modifying your campaigns (i.e. product title, categorization, pricing or shipping costs.) Plus, you can monitor all your campaigns performance and exclude or include products **directly** from your GoDataFeed account (Easily remove underperforming products in one place, just 'Exclude' products as in screenshot below)
















Cost Reporting
is a module that captures real ad spend on select paid channels. Real feedback lets you gain even deeper insight into your campaigns by reflecting valuable metrics like Cost-of-Sale-Percentage (COS%), Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA) and Average Cost-per-Click (Avg. CPC). Cost reporting helps you make more informed campaign decisions. Plus, you can receive the information through Performance Alerts, giving you the intelligence you need, when you need it. GoDataFeed captures cost reporting for the most popular pay-per-click channels including NexTag, Shopping.com, Pronto, Become, PriceGrabber and Shopzilla (coming soon)-- and will be adding more channels.

How it Works?
Cost Reporting gives you a more complete picture of what's happening with your pay-per-click campaigns, making it easier to decide which products to exclude before they become unprofitable as well as which campaigns or bidding need adjusting. Simply activate Cost Reporting and receive these critical metrics through Performance Alerts (sample Cost Reporting metrics, like COS% 'Cost of Sale Percentage' )


















Ready to Gain that Competitive Analytics Edge?
Simply Add Performance Alerts & Cost Reporting modules in four easy steps:
  1. Implement GoDataFeed’s Analytics
  2. Go to the ‘My Account’ > Manage Stores Section
  3. Choose the Store you want to Activate
  4. Choose the Analytics Add-On Modules
Upgrade Your Analytics Today and get these modules for only $25 monthly, each-- much less expensive than the cost of a hiring a shopping channel analytics assistant!

Still have questions about Performance Alerts or Cost Reporting? Contact GoDataFeed customerservice@godatafeed.com or 954-745-7998.

Shopping Engines & Product Data Feeds