Retailers Increase Cyber Monday Promotions to Attract Holiday Shoppers

Shop.org just released their latest Cyber Monday survey, which reflects an upward trend in retailers promoting deals for CyberMonday, with nearly 90 percent-- that's one in 10 retailers-- that are launching sales for Cyber Monday

Enhancing your Shopping Feeds for Cyber Monday
Online retailers looking to enhance their shopping feeds for the holidays may want to consider increasing their bids and making sure feeds containing any Black Friday or Cyber Monday promotions-- through Shopping Site's optional 'Promo Text' fields-- are being submitted in time, as many engines require 24 to 48 hours to process feeds.

The Shop.org Survey
According to Shop.org's Holiday Survey, conducted by BIGResearch 87 percent of retailers are offering Cyber Monday promotions-- up from 83 percent last year and 72 percent in 2007, which include:

• Specific deals 42%
• One-day sales 32%
• Free shipping on all purchases 15%

More Office Holiday Shopping
Over half of Internet shoppers-- 53%, or roughly 68 million people--will shop from the office to complete their shopping lists and avoid having to fight their way through the busy malls this holiday season.

Read more about this survey on Shop.org

You can also download GoDataFeed's Holiday Tips & Tactics Guide- FREE at GoDataFeed.com

Shopping.com's Holiday CPC Increases for Select Categories

If you're already listing your products on Shopping.com, then you may have already heard that Shopping.com is only increasing their rates in select categories, effective November 15 to December 31st, 2009, when they anticipate a 35% increase in peak holiday traffic.

You will see increases where "conversions to sale," are highest during the holidays, including specific subategories within Clothing & Accessories, Computers, Electronics, Flowers and Gifts, Health & Beauty, Home & Garden, Jewelry & Watches, Toys, Sports & Outdoors and Video Games... View the Holiday CPC Increase Rate Card

According to Shopping.com, 85% of Shopping.com's categories will not see the industry's "Across the Board," rate increases. Shopping.com will automatically adjust the bids, so while you won't need to make any changes to your account, make sure to factor these increases into your holiday budget.

Not Listing on Shopping.com yet? Learn more about Shopping.com on GoDataFeed's Supported Shopping Channels page.