Shoptimism....Retail Sales Greater than Expected

According to the latest government report, retail sales unexpectedly rose by 1.2 percent, triple the anticipated number economists predicted. As stated in Shoptimism, an interesting new book by Lee Eisenberg, the American Consumer will keep on buying, "no matter what."

And while the overall economy finally starting rising at 2.8 percent in the July-September quarter, the global economy is also showing signs of recovery.

In fact, this year's Cyber Monday was the largest one yet, with an 8 percent increase in traffic, according to the National Retail Federation. As high-speed internet becomes the norm for American homes, more people are foregoing the malls for the convenience of online shopping, with a notable shift in shopping from home versus the office. And, according to Shop.org's survey, 96.5 million Americans planned to hunt for bargains, with 9 out of 10 retailers offering special promotions.

Although Cyber Monday was an overall success, online retailers must now focus on finding ways to bring shoppers back with free shipping and other promotional incentives.

Source: NPR, Retail Sales Stronger Than Expected, Shop.org Cyber Monday,
NRF, Cyber Monday Spending Shifts to Early Mornings and Evenings as More Americans Shop from Home

NexTag's $50 Free Clicks Promotion

Many of you have inquired about getting listed on NexTag, so we are excited to announce that NexTag has just launched a new $50 Sign Up Credit promotion for GoDataFeed merchants.

$50 Sign-up Bonus
Sign up with NexTag and receive $50 credit after your $150* deposit- see terms below.
If you're thinking about listing on NexTag, now's the time!

NexTag is one of the most popular engines on the Web, making this sign-up bonus a great opportunity for new merchants:

• More than 17 million people per month use NexTag to research, compare, and save on products and services online
• For thousands of merchants, NexTag is an extremely efficient sales channel with its highly qualified traffic and performance-based pricing
  Results are measurable so you can make an educated decision on how you allocate your marketing budget
• You can find the promotion in the GoDataFeed-NexTag link that will enable you to sign up for this special offer.

Retailers Increase Cyber Monday Promotions to Attract Holiday Shoppers

Shop.org just released their latest Cyber Monday survey, which reflects an upward trend in retailers promoting deals for CyberMonday, with nearly 90 percent-- that's one in 10 retailers-- that are launching sales for Cyber Monday

Enhancing your Shopping Feeds for Cyber Monday
Online retailers looking to enhance their shopping feeds for the holidays may want to consider increasing their bids and making sure feeds containing any Black Friday or Cyber Monday promotions-- through Shopping Site's optional 'Promo Text' fields-- are being submitted in time, as many engines require 24 to 48 hours to process feeds.

The Shop.org Survey
According to Shop.org's Holiday Survey, conducted by BIGResearch 87 percent of retailers are offering Cyber Monday promotions-- up from 83 percent last year and 72 percent in 2007, which include:

• Specific deals 42%
• One-day sales 32%
• Free shipping on all purchases 15%

More Office Holiday Shopping
Over half of Internet shoppers-- 53%, or roughly 68 million people--will shop from the office to complete their shopping lists and avoid having to fight their way through the busy malls this holiday season.

Read more about this survey on Shop.org

You can also download GoDataFeed's Holiday Tips & Tactics Guide- FREE at GoDataFeed.com

Shopping.com's Holiday CPC Increases for Select Categories

If you're already listing your products on Shopping.com, then you may have already heard that Shopping.com is only increasing their rates in select categories, effective November 15 to December 31st, 2009, when they anticipate a 35% increase in peak holiday traffic.

You will see increases where "conversions to sale," are highest during the holidays, including specific subategories within Clothing & Accessories, Computers, Electronics, Flowers and Gifts, Health & Beauty, Home & Garden, Jewelry & Watches, Toys, Sports & Outdoors and Video Games... View the Holiday CPC Increase Rate Card

According to Shopping.com, 85% of Shopping.com's categories will not see the industry's "Across the Board," rate increases. Shopping.com will automatically adjust the bids, so while you won't need to make any changes to your account, make sure to factor these increases into your holiday budget.

Not Listing on Shopping.com yet? Learn more about Shopping.com on GoDataFeed's Supported Shopping Channels page.

Become.com's Gift to Merchants, $25 in free clicks offer

Today we are happy to host our guest blogger, Greg Haslam, Senior VP of Become.com’s US Comparison Shopping, who will share with us Become’s gift to merchants, which includes $25 in free clicks for any new online retailers interested in listing on Become.com.

Become's $25 Free Clicks Offer

To get more information on the $25 free clicks offer, contact customerservice@godatafeed.com
Guest Blogger: Greg Haslam from Become.com

Greetings Merchants,


Unlike other shopping engines, Become will not raise our rates for the 2009 holiday season. We have historically preferred to give our merchant partners control of their campaign strategy during this peak shopping period, and this year is no exception.


We feel it important to provide our retail partners the flexibility to adjust their bid rates on a campaign, category, or individual product level in order to optimize their listings-- especially during the critical Holiday season. This pricing strategy is based around an individual retailer’s own internal goals and performance rather than a forced increase across the board.

Logo Program Promotion
We are also decreasing the cost to participate in our logo program by half for the month of November, in order to make ancillary branding opportunities on Become.com more available for merchants with various budgets to try out.


Become’s Datafeed Optimization Tips:

1. Merchants should always provide images and categories; missing either component will result in artificially down-ranked listings


2. Map as deeply as possible into the Become taxonomy-- GoDataFeed has all of Become's categories built-in to its software, making it easy to categorize products


3. The more unique identifiers one can provide, the better. Do not provide false unique identifiers just to populate the columns (e.g., 123456789 for UPC). If no data is available you can 1) leave the field(s) blank 2) omit the entire column, or 3) use internal numbers as SKUs under the SKU headers


4. Make sure the titles are clear and concise, while important keywords are placed at the beginning of the fields; include descriptive keyword information in the product descriptions as well (size, color, brand, etc).


5. Bid up a minimum of one cent for a quick boost to surpass those bidding at the minimums; depending on the category, bids can become competitive quickly—reviewing your bid strategy is important (especially during high shopping peaks like the holidays)


6. Free shipping can be indicated by entering “0” in the shipping cost fields
   Provide tax and shipping information when possible. If tax is not charged in one or more states, use “0” to indicate as such in your merchant dashboard


7. Logo placement is available on Become.com to merchants who are bidding competitively to positively affect their ranking.


8. Update your listings as frequently as possible. Inaccurate pricing information will quickly harm conversions


9. Become.com offers a free ROI tracker that is integrated into their merchant dashboard reporting and helps optimize listings

To learn more about listing your products on Become.com, visit GoDataFeed's Supported Shopping Channels page, or contact customerservice@godatafeed to get the $25 in free clicks today.

Increase Your Visibility with theFind's new UpFront Program

TheFind just launched their new UpFront Program, to help merchants enhance their visibility on theFind.

If you're already listing your products on theFind, read on about getting on theFind's FREE UpFront program, with a Special Offer ($299 Value) for GoDataFeed Merchants below.

If you're not on theFind, this is your opportunity to learn more about one of the best FREE comparison shopping engines on the Web.

We are happy to host our guest blogger, Jordan Keffer from theFind.com

Greetings from TheFind! Our shopping search engine currently attracts over 13.5 million shoppers every month, and is built upon a philosophy of being the most comprehensive shopping destination online. We are thrilled to have sent traffic to over 100,000 unique retailers just in the last 30 days!

Our Merchant Center is for every merchant - large or small - who wants greater visibility and relevance within TheFind’s search results. Simply log in to claim your store and submit your key information - including payment and shipping options, Twitter and blog URLs, customer service links and more - so that we can share it with our shoppers and help increase your store’s relevance and conversion rates.


theFind's Upfront Program
Once you’ve claimed your store, you’ll be able to submit coupons and promotions and upload your logo and physical store locations. Also, be sure to join your peers in UpFront Program which gives you an added boost of visibility and transparency.

Limited Time Offer for GoDataFeed Merchants
For a limited time, we are waiving the annual UpFront service fee for GoDataFeed merchants, so be sure to join before the critical Holiday shopping season.

Here’s how it works:
1) Create an account in our new merchant center: https://merchant.thefind.com/.
2) Tell us more about your store by filling out the profile questions. This information will appear on our site with your product listings.
3) Verify your store by placing the code of the button, badge or link that you would like to display on your homepage and then clicking on verify. Shoppers will be able to click on the UpFront badge on your site and see a pop-up with the same information that appears on TheFind.


That’s it! As long as you leave the UpFront badge up on your site, you’re a member of the program and you’ll receive all of the benefits (including increased visibility on our site) that come with it!

If you can’t place the UpFront badge or text link on your homepage right now, you should still go in and tell us more about your site – the more information we have about your store, the more relevant your results will be in our search algorithm and the easier it will be for you to connect with the millions of shoppers who visit our site every month.

To learn more, go to: https://merchant.thefind.com/ and http://www.thefind.com/upfront.
Stay up-to-date on the latest from TheFind’s UpFront Program and Merchant Center on our Merchant Blog and Twitter. We follow back!

Optimize Your eCommerce Holiday Strategy

Holiday Edition- Tips & Tactics Guide

To help you make the most of this holiday season, we at GoDataFeed have teamed up with our eCommerce Partners eComIQ.com and SearchSpring.net to offer you an actionable retail checklist, chock full of useful tips and industry insider tactics you can use to prepare for 2009's biggest shopping days.


This guide also features new merchant offers by the industry's leading shopping channels and affiliate networks.

Download the Tips & Tactics Holiday Edition Guide Today to learn more:

• Get Ready for the Big Shopping Days- Calendar Items
• Product Feed Optimization, with New Shopping Channel Merchant Offers
• Search Engine Marketing
• Search Engine Optimization
• Site Search Optimization
• Email Marketing

Visit us at GoDataFeed.com to get your copy and drive more quality traffic to your site this holiday season!

Amazon Product Ads Offering $25 Free Clicks in October

Amazon Product Ads just launched an October Free Clicks promotion where you can get up to $25 in free clicks for their CPC program. So if you've been thinking about trying out Amazon Product Ads, now is the time.

How it Works:

1. CPC Program- You only pay for click-throughs to your site

2. Market to Amazon.com's Customers- Amazon Product Ads helps you reach Amazon.com's millions of qualified, motivated shoppers

3. Get Started and get up to $25 in free clicks-- no monthly fees or minimum spend.

More About Product Ads
Amazon's Product Ads Cost-per-Click program brings buyers directly to your site by displaying targeted ads for your items on select Amazon.com product and search pages

Ready to get started? Sign up with Amazon Product Ads today, and take advantage of their introductory offer.

Want to learn how to streamline and optimize your feeds to multiple shopping sites?

Request GoDataFeed's Demo today or start your $0.99, first month's Risk-Free Trial and start driving more quality traffic to your site.

Sign up with Pronto and Get 20% off First Month's Clicks

If you're looking for more value for your online marketing dollar, listing your products with Pronto lets you reach the Web's largest social shopping site and automatically market your products on Ask.com and CitySearch.com.

Pronto's Specialized Sites Drive More Targeted, Quality Shoppers to your Store
Plus, Pronto has recently rolled out a fun, new initiative to give shoppers a unique retail experience in Pronto's three most popular categories:

• ProntoStyle.com
• ProntoTech.com
• ProntoHome.com

Pronto's uniquely branded sites feature easy-to-access categories, brands and sale items, making it easier for shoppers to find your products.

Interested in Listing Your Products on one of the Web's Fastest Growing Shopping Engines?

5 Reasons to List on Pronto

• 70+ million products, 65,000+ stores


• One of the Web's fastest-growing shopping engines & social networks


• You can highlight listings with promotional text


• The Web's largest social shopping site featuring more than 14 million unique users


• Automatically markets your products on Ask.com and CitySearch.com

Ready to Get Started with Pronto?
Get 20 percent off your first month's clicks by contacting GoDataFeed's Customer Service at customerservice@godatafeed.com and requesting Pronto's promotional code today.

To learn more about Pronto, visit GoDataFeed's Supported Shopping Channels.

Share-A-Sale Offers GoDataFeed Merchants Signup Discount

Looking to Generate More Traffic to your Website through Affiliate Marketing?

Good News! Share-A-Sale's award-winning Affiliate Network is now offering GoDataFeed clients a discount to start an affiliate program with Share-A-Sale-- see details below.

Let Affiliate Marketers become your Online Sales Force

With ShareASale, you'll be able to upload your own banners, text links, videos, widgets and affiliates will choose from your available creative and send you visitors using their own individual traffic generation methods. Best of all, with Share-A-Sale, you decide your commission structure and criteria and only pay for performance.

How It Works:

1. Setup An Account with Share-A-Sale, and determine your commission structure

2. Automate & Optimize your Share-A-Sale Feed through GoDataFeed

3. Affiliates generate traffic to your site --you only pay commission on generated sales or leads



Ready to Get Started with Share-A-Sale?
To receive a discount off of Share-A-Sale's setup fee, contact CustomerService@GoDataFeed.com.


To learn more about ShareASale's Affiliate Network, go to GoDataFeed's Supported Feeds Page.

Amazon Product Ads Enhances Specifications for more Optimized Feeds

GoDataFeed is now integrated with Amazon Product Ads' Enhanced DataFeed Specifications

More Attributes = Better Quality Traffic
New Feed Specs Amazon Product Ads' latest datafeed enhancements give merchants more opportunity to optimize product feeds with more attributes relevant to their product lines and industries.

These new feed specifications improve search results and relevance, which lead to more quality pay-per-click traffic from Amazon, one of the world's online retail giants. For instance, if you sell gourmet food, you can now populate the 'Flavor,' field. You can also add bullet points, keywords, colors, sizes, age and a host of other attributes that help market your products to your target shopper.

How Can I optimize my Feeds for Amazon Product Ads?

If you're GoDataFeed Merchant, you can simply add your desired fields to your source file and map your fields according to Amazon Product Ads' new changes-- just remember *not to* change existing field names. If you have a supported ecommerce platform/shopping cart, like AmeriCommerce, 3DCart, Yahoo Store, ShopSite, Volusion; then, you can add custom fields to your platforms and GoDataFeed will automatically import them. Then proceed to map those fields on Amazon Product Ads Feed (on GoDataFeed) and submit your optimized feed.

High Quality Images Lead to More Clicks & Sales

On a related note, a recent Amazon test shows that adding quality images to your feeds increases page views by up to 60 percent and orders by up to 25 percent-- underscoring the importance of providing shopping engines, and your clients, with quality images that show detail and inspire trust.

Not on Amazon Product Ads yet?

You can sign up for Amazon Product Ads directly through GoDataFeed's Supported Feeds Page.

More About Product Ads

Amazon's Product Ads Cost-per-Click program brings buyers directly to your site by displaying targeted ads for your items on select Amazon.com product and search pages

Share-A-Sale Affiliate Network Expands Datafeed Specifications

GoDataFeed is now integrated with Share-A-Sale's New Expanded DataFeed Template

New Share-A-Sale Expanded Feed Specs
Share-A-Sale's expanded datafeed revisons lets merchants include more details about their products, through 15 new data columns, to improve search relevance and performance. The new format includes new attributes like quantity discounts, product cross-selling, additional category fields and other product options.

What that Means to You?
These changes are optional, so you only need to make changes if you want take advantage of Share-A-Sale's expanded datafeed format

Want to Enhance your Share-A-Sale Feed?
GoDataFeed clients can map to Share-A-Sale's new fields through the 'Map Fields,' option in the GoDataFeed application. To learn more about how to map your fields, watch our step-by-step 'Video Help' on the top navigation, near the 'Knowledgebase' icon.

Interested in submitting your products to Share-A-Sale?
Interested in Submitting to Share-A-Sale's award-winning affiliate network, you can sign up with Share-A-Sale through GoDataFeed's Supported Feeds page.

Google Base makes the 'Condition' Attribute a Required Field

As of next week, GoDataFeed will make the Google Base 'Condition' attribute a required field to comply with Google Base's requirements, which go into effect June 30th.

So make sure to include the 'condition' attribute for all your items, if you haven't already. The condition attribute is one of the three values: new, used or refurbished.

You can also read more about this change on Google Base's Blog

Not On Google Base?
If you're looking to expand product exposure, you should definitely be submitting your product feeds to Google Base; it's a free shopping site and it can bring you significant quality traffic.

To sign up with Google Base, visit our Supported Feeds Page.

Online Shoppers Spend More On Dad- Are your Feeds Ready for Father's Day?

Online shoppers spend up to 50 percent more on Dad, according to the NRF's most recent survey*, so to capture some of that lucrative Father's Day traffic, make sure to get your product feeds in shape for Father's Day, tips below.

If you sell any products in the most popular Father's Day categories below, make the most of your feeds to enhance sales to these generous shoppers:

• Books or CDs
• Clothing
• Gift Certificates
• Consumer Electronics
• Personal Care Items
• Sporting Goods
• Tools & Appliances
• Home Improvement
• Gardening Tools
• Automotive Goods

GoDataFeed's Father's Day Feed Optimization Tips

- Include Father's Day keywords - in titles and/or descriptions: Father's day, Father's day gift, gift for dad, dad, grandfather, gift ideas (for) dad, Father in law

- Make it Personal- If your store offers personalized items, make sure to highlight that in your feed, as these are popular for Father's Day

- Make it Fast- Shoppers are often rushing to get dad his gift on time, so if you offer free, fast or same-day shipping, highlight that in your feeds

- Promote Father's Day items if applicable, in your feeds with any Father's Day promotions

About the Father's Day Survey

Online Shopping for Father's Day isn't slowing down, according to Shop.org's* latest National Retail Federation survey, with the average offline shopper spending approximately $90, and online shoppers expecting to spend an average of $136! Although online shoppers only account for nearly 18 percent of overall shoppers, they are spending substantially more.

*Source:May, 2009, NRF Father's Day Survey, Conducted by BIGresearch

Shopping.com Revises Feed Specifications

GoDataFeed is integrated with Shopping.com's new DataFeed Template, according to its latest datafeed specification requirments-- which will be in effect on Shopping.com on June 1st.

New Feed Specs
Shopping.com's latest template is more thorough and allows merchants to include more attributes and improve categorizations for their product lines.

Required Changes
Shopping.com requires merchants include a Merchant SKU as well as Brand/Manufacturer, by August 30th, 2009.

More Attributes, More Categories
They've also added a host of new attributes, including Product Bullet Points, Alternative Image URLs, Stock availability, more detailed Product Types and Sub-Types, and Category Specific Attributes like size, length and weight and industry-specific attributes like Software platforms.

To learn more, view Shopping.com's Revised Feed Specifications

Shopping.com Introduces 2 New Pricing Models & More

GoDataFeed's team wants to keep online merchants in the loop regarding new programs and shopping engine updates. We just got word that Shopping.com is announcing two new pricing programs:

New CPC Pricing Models:

1. Tiered CPC- where the CPC Rates are based on the product price in all categories-- this helps merchants advertise lower priced items profitably

2. Tiered Logo Pricing - which makes advertising your brand more affordable by changing the logo rate from a flat $0.10 CPC to a tiered cost structure that ranges from $0.02 to $0.10, depending on the CPC rate

International Click-Filtering
Shopping.com has also rolled out an international click filtering program which will allow merchants to continue to receive clicks -- without being charged for them.

Upcoming Changes
Also, there will be changes to the Shopping.com feed later this month-- stay tuned for more updates.

GoDataFeed Now Integrated with 3dCart's e-commerce platform

April 30, 2009-- 3dCart, an award-winning provider of hosted shopping cart solutions and e-commerce design, has partnered with GoDatafeed.com, a provider of affordable datafeed management services, to provide automatic submission of products to various comparison shopping sites including Shopping.com, Shopzilla, NexTag, Google Base, Yahoo! Shopping, PriceGrabber and more than 50 Shopping Sites and affiliate networks.

"3dCart is committed to helping merchants drive more traffic to their stores and by partnering with GoDataFeed, we are providing our retailers with an aggressive solution to promote their products on multiple shopping sites, with more than 50 different sites to choose from," Said Gonzalo Gil, 3dCart CEO. "With 3dCart's award-winning search engine friendly shopping cart, and GoDataFeed's user-friendly platform that simplifies datafeed marketing, our customers will be miles ahead of the competition."

Now, 3dCart clients can import their product data into GoDataFeed’s system to automate their datafeed marketing efforts. GoDataFeed has created a seamless import process that automatically retrieves 3dCart stores’ product data and updates it nightly. To introduce the service, GoDataFeed will provide 3dCart's merchants’ first two feed setups on the GoDataFeed system-- a $150 value--at no cost, during their first month’s risk-free trial, all for only $0.99!

“We understand that 3dCart merchants are looking for a turn-key datafeed management solution that is both affordable, robust and offers the most value for their marketing dollar,” said Ro Grosman, GoDataFeed’s President and Founder. “We are excited to empower 3dCart’s online merchants with a new way to simplify and optimize their datafeed management efforts and enhance the flow of more qualified traffic to their Website.”

As the economy declines, retailers are struggling to find ways to maximize their ad dollars and get the most effective marketing they can find. By utilizing GoDataFeed’s software to optimize their own feeds, they are able to cater to the large percentage of online shoppers who research on comparison shopping sites before purchasing. GoDataFeed has all of the datafeed templates and categories built-in and makes it easier to optimize the product data for each shopping site's requirements.

GoDataFeed’s Web-based, user-friendly interface is designed with the user experience in mind, catering to retailers, SEM firms and hosting companies. The software supports more than 50 Comparison Shopping Engines and affiliate networks, including:Shopzilla, MSN Cashback, Shopping, Google Product Search, Yahoo! Shopping, NexTag, CNet, Shop.com, TheFind, Pronto, PriceGrabber, PriceRunner, Smarter, Share-A-Sale, ShopMania , MyCoupons, Oodle, Play.com, Amazon.com and more. See the full list here.

About 3dCart
3DCart Shopping Cart Software solutions include category, product, and customer management tools not found in many of our competitor products. Give our e-Commerce Software a test drive! - Click Here to start your free 30 day trial!
View the complete set of features 3DCart has to offer
Unlike most other shopping cart software providers, 3DCart is in constant development... always expanding and upgrading. It's the reason why we're the fastest growing e-commerce solution available. 3DCart provides you with an unrivaled toolkit - from promotion and marketing, storefront design, order processing, shipping options, statistics & reporting, and product management - we are simply unrivaled in the industry.

About GoDataFeed
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 50 comparison shopping sites and affiliate networks.

Serving online retailers, hosting and search engine marketing firms, GoDataFeed strives to meet the individual needs of each merchant and exceed customer expectations. GoDataFeed’s staff provides one-on-one customer service to meet the unique demands of each company and works with each client- from setting up customized feeds to implementing tracking—to ensure feeds are delivered properly and are driving motivated buyers to their site. GoDataFeed also caters to companies who wish to delegate the entire data feed setup process.

GoDataFeed’s software engineers and marketing specialists have developed ecommerce solutions for online businesses since 2000. Responding to the popularity of comparison shopping channels, GoDataFeed’s team combined its collective knowledge of best ecommerce and shopping channel marketing practices to create a single, user-friendly application to manage the product feed process. The GoDataFeed team has been quoted by retail industry sites including Practical eCommerce, Ecommerce-Guide.com, Small Business Informer and ECommerceOptimization.com.

Optimizing your Shopping Feeds for Mother's Day

Shopping for Mother's Day on the internet is so easy and convenient, it's no wonder more consumers are searching for just the right gift for Mom online.

Late April to early May, searches on comparison shopping engines for mother's day gifts are expected to peak, so to get your product feeds ready for the 4th highest spending holiday, GoDataFeed suggests:

• Highlighting Ideal Mother's Day Gifts in your product feeds by sprinkling your titles and/or descriptions with terms including: mother's day, mother's day gift, gift for mom, mother and daughter, mom, grandmother, gift idea (for) mom, mother in law, nana or mommy


• Personalization- Stores that offer personalized items, such as jewelry, should promote that service for mother's day; with GoDataFeed, you can include any promotional message in your product feeds. For instance you can include " Free engraving" in any shopping feeds that allow promotional messaging


• Promote Free & Fast Shipping- With many shoppers rushing to get mom her gift on time, free, fast or same-day shipping should be accentuated in your feed. For instance, Gift Basket Sites- if you offer same-day delivery, be sure to include that information in your product feeds.


• Include Promotional Language- such as Mother's Day gift with purchase, free gift-wrapping, discounts and coupons

According to the National Retail Federation's Mother's Day Survey by BIGresearch, despite the slow economy, approximately 18 percent of consumers expect to buy Mother's Day Gifts online, spending the same, or more than last year; an average of $181.88 in multiple categories, including:

- Jewelry & Watches
- Books
- CDs
- Gift Certificates
- Consumer Electronics
- Computer Goods & Accessories
- Personal Services - Spa Facials & Massages

Other very popular Mother's Day Gift Categories include:
- Flowers
- Housewares
- Home Decor
- Clothing
- Chocolates
- Edible Gifts

If you sell any of these product lines and want to learn how GoDataFeed can help you optimize your product feeds for Mother's Day, contact GoDataFeed to view an online demo, or start your risk-free $0.99 trial today.

Shopping.com Reduces Minimum Deposit to $100, Launches Reduced CPC Promo

As many of you know, Shopping.com requried retailers to place a hefty $700 minimum deposit to advertise their products on Shopping.com.

So if you were on the fence about trying Shopping.com, good news! Shopping.com has just reduced their minimum deposit to $100. They also reduced cost-per-click pricing, which they are running until May 15th, on more than 200 categories and subcategories including:

• Electronics
• Computers
• Office products
• Health & Beauty
• Home & Garden
• Sports & Outdoors
• Jewelry & Watches
• Kids & Family
• Video Games
• Media --Books, Movies & Music
• Musical Instruments
• Cars - Auto Parts & Accessories
• Flowers & Gifts

To sign up with Shopping.com, you can go directly through GoDataFeed's Supported Feeds Page.

Spring Forward with GoDataFeed

Today is the First Day of Spring

Time to Kick off the Season and Help your Business Bloom

GoDataFeed's 5 Spring-Feeding Tips

• Evaluate which shopping sites are bringing your store the most qualified traffic- With GoDataFeed’s Analytics module, you can track clicks, conversions and revenue from conversions. If you haven’t already set up your analytics—now is the best time to track performance and evaluate the best shopping sites for your store as well as your top-selling products


• Go Green- What better way to welcome spring than to accentuate your green product lines — GoDataFeed now supports Greenzer, an innovative shopping site that helps merchants attract the growing number of eco-conscious shoppers


• Spring into the Season by Trying Out New Shopping Sites- GoDataFeed Supports more than 50 Comparison Shopping Sites to empower merchants with more selection to expand their online reach and visibility to a variety of shopping sites, affiliate networks and free shopping sites like Sortprice, theFind and Google Product Search


• Spring Forward your Marketing Promotions- Many comparison shopping sites allow merchants to enter promotions via their Promo Text fields. Using GoDataFeed’s robust rules editor, merchants can design promotional messages based on brand-name, price or any other criteria in their product data


• Take advantage of GoDataFeed Merchant Offers- available at http://www.godatafeed.com/, including free clicks and listing offers from Become.com, ShopMania and Smarter.com

GoDataFeed Now Supports Greenzer.com’s Eco-Friendly Shopping Site

Helping Merchants Cater to the Green Lifestyle

Who says it’s not easy being green? With shopping sites like Greenzer, selling green products is not only easy, it helps online merchants capture the growing market of shoppers interested in making more socially and environmentally responsible shopping choices. After noticing a growing trend toward more eco-conscious shopping, GoDataFeed added Greenzer.com, a green shopping site that promotes and simplifies earth-friendly shopping.

“Eco-friendliness is a new criteria shoppers are using to buy healthier, better quality products and we find that our website’s educational content both simplify buying decisions and result in higher conversions for merchants.” said Jeremy Arditi, one of Greenzer’s founders. “Consumers are only beginning to realize the tangible personal benefits from living green and we see this awareness influencing the purchasing process on an unprecedented scale.”

While there are a growing number of environmentally-friendly products on the market, many consumers are still trying to make sense of the green terminology and how it can enhance their lifestyle. Greenzer’s comprehensive buyer guides, online videos and product comparisons provide consumers with a well-rounded, balanced approach to shopping eco-friendly products, delivering more qualified shoppers.

“We are excited to work with forward-thinking shopping sites, like Greenzer, to provide merchants with a uniquely green platform to feature their eco-friendly products—giving more qualified exposure to those product lines.” said Ro Grosman, Director of Technical Operations at GoDataFeed. “Greenzer does the research for consumers and offers merchants an innovative way to highlight and sell more environmentally responsible products online.”

To be listed on Greenzer, products must meet one or more of Greenzer’s minimum environmental standards and go through Greenzer’s “Green” filtering process. Greenzer also ranks products on a scale from 1 to 10 according to their “Greenness,” 10 being the most green. By selling green products online, merchants are supporting green businesses and encouraging manufacturers to develop more earth-conscious product lines.

To help merchants increase their online footprint, while reducing our ‘collective’ footprint, GoDataFeed is offering a discounted rate for merchants interested in automating and optimizing their product feeds to Greenzer. In addition, GoDataFeed will setup the Greenzer feed for new clients—at no cost- a $75 value. To learn more about this promotion, contact GoDataFeed at customerservice@godatafeed.com.

GoDataFeed also supports more than 50 shopping channels including Shopzilla, PriceGrabber, NexTag and more.

About GoDataFeed
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 50 comparison shopping sites and affiliate networks.

Serving online retailers, hosting and search engine marketing firms, GoDataFeed strives to meet the individual needs of each merchant and exceed customer expectations. GoDataFeed’s staff provides one-on-one customer service to meet the unique demands of each company and works with each client- from setting up customized feeds to implementing tracking—to ensure feeds are delivered properly and are driving motivated buyers to their site. GoDataFeed also caters to companies who wish to delegate the entire data feed setup process.

GoDataFeed’s software engineers and marketing specialists have developed ecommerce solutions for online businesses since 2000. Responding to the popularity of comparison shopping channels, GoDataFeed’s team combined its collective knowledge of best ecommerce and shopping channel marketing practices to create a single, user-friendly application to manage the product feed process. The GoDataFeed team has been quoted by retail industry sites including Practical eCommerce, Ecommerce-Guide.com, Small Business Informer and ECommerceOptimization.com.

About Greenzer
Greenzer is a new Web site and shopping engine intended exclusively for ‘green’ products, offering people the chance to shop at online retailers offering eco-friendly products. The catalog offers products that meet a minimum green requirement across ten categories, including apparel and accessories, beauty, babies and kids, electronics, home and garden, and travel. Using a proprietary, patent-pending technology, Greenzer scores select products’ impacts on the environment by analyzing their green attributes, labels/certifications, and manufacturers’ sustainable practices. The result is a 1-10 ‘Greenzer Score’. The site also offers green lifestyle content, such as the Daily Greenz blog, buyer’s guides and other content features. Greenzer also powers green shopping experiences on several partner sites including MSN. In October 2008, Greenzer was selected in PC World’s “100 Incredibly Interesting & Useful Websites”

GoDataFeed Adds Play.com, Leading Entertainment E-Tailer, Expanding Retailers’ Reach in Foreign Markets

With the growing demand for consumer entertainment products online and accessibility of the internet, many retailers are naturally growing their business by selling their products in lucrative foreign markets. GoDataFeed, provider of affordable datafeed management services, has just added PlayTrade from Play.com. Play.com is one of the United Kingdom’s top entertainment shopping sites that specializes in gaming consoles, video games, books, music and other electronic products.

PlayTrade offers the opportunity for companies to sell their entertainment and consumer electronics products directly to Play’s own customers. Although UK-based, many American retailers are listing on Play.com to expand their international reach.
Some of Play.com’s most successful media sellers are US-based because these merchants realize the untapped growth potential that lies in marketing their products directly to Play.com’s 10 million registered shoppers.

“By adding PlayTrade to our supported feeds, we maintain our commitment of giving merchants more choices and tools to expand their customer base and boost their international presence among the world’s leading shopping sites” said Ro Grosman, GoDataFeed’s Director of Technical Operations. “Like PlayTrade, GoDataFeed aims to help merchants sell more products online, while simplifying their business processes.”

In fact, online analyst group, Foresee Results, have declared Play.com and Amazon.com as the UK’s leading online sellers as well as “most loved” by UK shoppers. During the 2008 Christmas season alone, Play’s sales grew a considerable 24 percent, when compared to last year, processing approximately 1,000 orders per minute, with sales in excess of £400 million.

Similar to the Amazon Marketplace model, PlayTrade handles the retail advertising and merchandising, credit card processing and customer care. All merchants need to do is decide on a selling price and fulfill orders promptly. Once signed up third party sellers can load their inventory into the PlayTrade database and their products will be available to purchase by Play’s customers in a matter of minutes.

Best of all, they can list an unlimited number of products on the site for a flat-rate subscription fee of £17.38, which is equivalent to approximately $25.00. Commission is only paid on actual sales, just 13.9% on books, DVD, CD and Video Games. All products sold in the Computing and Electronics categories have transaction fees of just 6.9%.

Play.com’s main product lines consist of DVDs, CDs, Books, Gadgets, Electronics, Mobile devices, PC and video games. For a limited time, PlayTrade will waive the £17.38 monthly ProSeller fee to GoDataFeed clients for the first 3 months of trading. In addition, GoDataFeed is now offering the first two feed setups on the GoDataFeed system—a $175 value-- at no cost for new subscribers interested in automating their feeds to Play.com.

About GoDataFeed.com
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 50 comparison shopping sites and affiliate networks.

Serving online retailers, hosting and search engine marketing firms, GoDataFeed strives to meet the individual needs of each merchant and exceed customer expectations. GoDataFeed’s staff provides one-on-one customer service to meet the unique demands of each company and works with each client- from setting up customized feeds to implementing tracking—to ensure feeds are delivered properly and are driving motivated buyers to their site. GoDataFeed also caters to companies who wish to delegate the entire data feed setup process.

GoDataFeed’s software engineers and marketing specialists have developed ecommerce solutions for online businesses since 2000. Responding to the popularity of comparison shopping channels, GoDataFeed’s team combined its collective knowledge of best ecommerce and shopping channel marketing practices to create a single, user-friendly application to manage the product feed process. The GoDataFeed team has been quoted by retail industry sites including Practical eCommerce, Ecommerce-Guide.com, Small Business Informer and ECommerceOptimization.com.

Contact Information:
Lin Grosman
Marketing & Business Development
954.745.7998
http://www.godatafeed.com/

About Play.com
PLAY.com is the UK's favourite Book, DVD, music and games retailer and was founded in 1998. PLAY.com offers DVDs, CDs, games, books gadgets and electronics and has added to the range with Posters, T-shirts and the recently launched online trading site– PlayTrade™. Play.com differentiates itself from competitors by focusing on entertainment and leisure only, and pioneering free delivery on the internet. PLAY.com has become the UK's third most visited online retailer with in excess of 10 million registered customers in over 30 countries with more than 600 employees.

PlayTrade was fully launched in March 2007 and had a phenomenal first years trading. In year two the Company is experiencing triple digit growth as the PlayTrade sellers deliver both value for money and excellent customer service.

Contact Information:
Tim Tuer
Senior Sales & Account Manager, PlayTrade
tim.tuer@play.com
0044 1223 484174
Play.com

Amazon Product Ads Launches FTP & Merchant Webinar Feb. 25 at 10 am PST

Good News Merchants!

Amazon Product Ads now Supports FTP, (File Transfer Protocol) datafeed delivery, enabling merchants to completely automate and update their feeds through GoDataFeed.

This feature makes sure your product data is always up-to-date--automatically! To learn more about this feature, you can register for Amazon Product Ads’ Webinar taking place tomorrow, Wednesday, Feb. 25th, at 10:00 am to 10:30 am PST.

If you're not already advertising on Amazon Product Ads, you should know that this is Amazon's Cost-per-Click program that behaves like a comparison shopping site in the sense that it takes Amazon shoppers directly to your site by displaying targeted ads for your items on select Amazon.com product and search pages.

Fast Facts about Amazon's Product Ads:

• Exposes you to millions of Amazon shoppers
• More than 85 percent of Amazon.com's 44 million monthly visitors are likely to have made a purchase in the last month
• Amazon Product Ads drive traffic directly to your website
  There are no monthly fees and no minimum to spend

Interested in advertising on Amazon's Product Ads?

1. Sign up and set up your account by contacting Ford Harris at Amazon:
Phone: 206-266-5584
Email: fordh@amazon.com

2. Setup your Amazon's Product Ads feed on GoDataFeed, with your new FTP information, schedule and submit.

If you need more information, contact GoDataFeed.

GoDataFeed Hearts its Supported eCommerce Platforms

In honor of Valentine’s Day, we wanted to remind merchants of how much we, at GoDataFeed, LOVE working with our Integrated Shopping Cart Platforms—which include:

• AmeriCommerce
• Volusion
• Yahoo! Stores
• ShopSite
• StoresOnline
• OsCommerce*
• Magento*
  

GoDataFeed Seamlessly Integrates with these various platforms, making it fast and easy to automatically import and update product data for submission to the comparison shopping sites.

It literally takes minutes to import your product data! And, once your data is in GoDataFeed, our system automatically retrieves product data on a nightly basis, so your store's product data is always current. What's not to LOVE?

We are always open to integrating new platforms, so if you have a shopping cart platform you would love to request for integration, contact GoDataFeed at contact@godatafeed.com

Love Easy DataFeed Management?
Sign up today and see how easy it is to automate and optimize your feeds through GoDataFeed.

We'd Love to Show you Our Online Demo, Request a demo today.

*Requires one-time integration through GoDataFeed, at a one-time fee of $99

AmeriCommerce Partners with GoDataFeed To Simplify Data Feed Marketing to Comparison Shopping Sites

January 14, 2009 – AmeriCommerce, a leading provider of shopping cart software and storefront solutions, teamed up with GoDatafeed.com, provider of affordable datafeed management services, to automate the submission of AmeriCommerce stores’ products to various comparison shopping sites including Shopping.com, Shopzilla, NexTag, Google Product Search and many more.

“Both GoDataFeed and AmeriCommerce are designed to help merchants drive more traffic to their sites and our integration provides our retailers with a turn-key solution to promote products on a variety of comparison shopping sites and affiliate networks,” said Ed Sturrock, AmeriCommerce Product Manager. “GoDataFeed’s robust and user-friendly platform simplify datafeed marketing, optimize product listings and update Americommerce store information automatically—saving our merchants valuable time and resources.”

Now, AmeriCommerce clients can instantly import their product data into GoDataFeed’s system to automate their datafeed marketing efforts. GoDataFeed has created a seamless import process that automatically retrieves AmeriCommerce stores’ product data and updates it daily. To introduce the service, GoDataFeed will setup AmeriCommerce merchants’ first three feeds on the GoDataFeed system-- a $225 value--at no cost, during their first month’s risk-free trial.

“We are excited to provide AmeriCommerce clients with effective datafeed management that will accelerate their marketing efforts on multiple retail channels,” said Ro Grosman, GoDataFeed’s Director of Technical Operations. “GoDataFeed empowers AmeriCommerce merchants by giving them the right tools to enhance their visibility on the comparison shopping landscape and give their stores a competitive edge.”

As sales shift away from brick-and-mortar stores, research [1] indicates that online retail sales are expected to exceed $300 billion in sales by 2012 and 75 percent of online shoppers purchase products they research on comparison shopping sites. Optimizing product feeds is a key element in shopping channel success and GoDataFeed’s software has all datafeed templates and categories built-in, making it easy to optimize product data to each shopping site’s unique requirements.

GoDataFeed’s Web-based, sleek-user interface is designed with the Web 2.0 experience in mind, catering to retailers, SEM firms and hosting companies. The software supports more than 50 Comparison Shopping Engines and affiliate networks, including:

• Become


• Shopzilla


• MSN Cashback


• Shopping


• Google Product Search


• Yahoo! Shopping


• NexTag


• CNet


• Shop.com


• TheFind


• Pronto


• PriceGrabber


• PriceRunner


• Smarter


• Share-A-Sale


• ShopMania


• MyCoupons


• Oodle


• Play.com

About AmeriCommerce
AmeriCommerce is a full service e-commerce solution provider. In production since 2000, the AmeriCommerce shopping cart software is built on the concept of marketing performance, ease of use, and customization. AmeriCommerce pioneered the Multiple Storefront Technology™ and provides their customers with everything they need to design and operate successful online storefronts

AmeriCommerce Benefits:
Multiple Storefronts™ Management in 1 unified administration console
Free upgrades for life
Advanced theme engine providing control over the entire store layout
Product, Order and Customer management tools
Rule based analytics, shipping, discounts, payments, regions and more.
User defined tag based searching
Depth of features is unsurpassed, do what you do today…but better with the AmeriCommerce Shopping Cart Software!

About GoDataFeed.com
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 50 comparison shopping sites and affiliate networks.

Serving online retailers, hosting and search engine marketing firms, GoDataFeed strives to meet the individual needs of each merchant and exceed customer expectations. GoDataFeed’s staff provides one-on-one customer service to meet the unique demands of each company and works with each client- from setting up customized feeds to implementing tracking—to ensure feeds are delivered properly and are driving motivated buyers to their site. GoDataFeed also caters to companies who wish to delegate the entire data feed setup process.

GoDataFeed’s software engineers and marketing specialists have developed ecommerce solutions for online businesses since 2000. Responding to the popularity of comparison shopping channels, GoDataFeed’s team combined its collective knowledge of best ecommerce and shopping channel marketing practices to create a single, user-friendly application to manage the product feed process. The GoDataFeed team has been quoted by retail industry sites including Practical eCommerce, Ecommerce-Guide.com, Small Business Informer and ECommerceOptimization.com.

FOR MORE INFORMATION:

Contact: Ed Sturrock
Product Manager, AmeriCommerce
Phone: 800-936-9006
Email: ed@americommerce.com
http://www.AmeriCommerce.com/

or

Contact: Lin Grosman
Marketing & Integration, GoDataFeed
Phone:954-472-3400
Email: lgrosman@godatafeed.com
http://www.GoDataFeed.com/
All You Need to Feed



[1] Source: Forrester Research, Inc., Cambridge, MA, US eCommerce: 2008 to 2012.